[Free Line Friday] "Expansion" is the watchword for 2010

Boom! Pow! Expand! "Blowing up" Your eCommerce Business In The New Year by Audrey Kerwood, StomperNet Faculty Member I like to start each New Year by looking over the past and evaluating what was good and the not-as-good over the previous three hundred sixty-five days. I break things down into categories like sales, advertising, promotions, search positioning, and other things like... [Read more]

[100% Content Fridays] The "Free Line" – it's just good business

Hope you've all gotten back into the swing of things  after the Holidays. I think we *finally* got the "Tornado  of Wrapping Paper" at my house cleaned up. I need to apologize in advance – this post will NOT be  100% content (but we'll resume that next week). But stick around, I think you'll still like the "Free Line"  discussion below. "The Net Effect" In the meantime though, the... [Read more]

Outsourcing Secret #1: Making Smart Hiring Choices

Outsourcing Secret #1: Making Smart Hiring Choices By Melanie Benson Strick, StomperNet Faculty Member "Delegate, outsource, build a team." It’s the message drilled into so many entrepreneurs who are ready to grow big. But what happens when the team you have is causing you to spend too much time micro-managing – and you’ve literally become an overworked manager? It’s hard to be the focused... [Read more]

4 Reasons to NOT Delegate in the New Year

The New Year is just around the corner and with it comes all kinds of great advice about what you should be doing to achieve your goals. How about what you should not be doing? As the go-to person in this industry on productivity, profit explosion and business optimization, I’m here to say that some people just SHOULD NOT delegate. Curious? Here are four reasons... [Read more]

What are Customers Really Seeing?

The key to more sales isn't always getting more traffic. Sometimes, just improving conversions on your existing traffic is enough to produce staggering results. In this article I am going to share some simple design tactics that will explode your business, just by turning more of the visitors you're already getting from browsers…into buyers! All you need to do is master... [Read more]