StomperBlog

Under the Hood, Part 3: Moving The "Paid" Line

June 6, 2008 – 2:27 pm

Welcome! This is the final installment of this week's "Under
the Hood" series, where we've been taking a look at some of the
most potent marketing techniques available to us today.

Now yesterday, we went into e-commerce, but I also want to give
some love to all the info product creators and marketers out
there.

Today, I want to revisit a concept we've talked about before
called "Moving the F'ree Line." Our friend and colleague Eben
Pagan kind of turned Brad and me on to the concept. You
basically take your BEST idea and just GIVE IT AWAY.

There are plenty of reasons why this strategy KILLS in every
marketplace.

- Instant credibility
- Proof of results
- Triggers reciprocity

And on and on. It makes you look like the best thing out
there, and makes people assume that if your fr'ee stuff is that
good, your PAID stuff must be fantastic.

BUT!

Here's the NUMBER ONE question we get asked about "moving the
fr'ee line"…

"If I give away my BEST stuff, what do I have left to sell?"

or

"If I move the f'ree line, what about the PAID line?"

Today, I'm going to talk about 3 different approaches to
solving that particular problem.

First, let's talk about how StomperNet does it.

Obviously, we're very well known for releasing real training
videos fre'e to the public. The stuff we give away is the
exact same quality as the stuff that we sell, but the "paid
line" has to do with QUANTITY.

See, even though we give away 4 or 5 videos every time we do a
launch - we have something like 800 hours of videos for our
members.

In our case, it's not about giving away the farm. We're just
giving away our "best" as in our best presentation of our best
idea that will get results FAST.

The videos in our fre'e line series are always produced
specifically for those launches, too. We're talking about
creating brand new media to give away.

Now, we realize that not everyone can produce video the way we
can, and not everyone has the resources to create brand new
material just to try to move the lines in their specific market.

But here's ANOTHER way to approach this problem.

Last week we conducted and promoted - geez - 4 or 5
teleseminars for Eben Pagan's Guru MasterMind launch.

See what we did there? It wasn't a video that we had to
script, shoot, edit, etc. - but we still created BRAND NEW
f'ree line content to generate interest in Eben.

If you've been with us a while, you may recall that I talked
about "event marketing" in launches.

That's exactly what teleseminars are. They are an EVENT that
occurs once, in real time. Because of that, it's scarce, and
scarcity = value.

So by creating an "event" you are giving away valuable, rare
content for fr'ee and it has the same beneficial effects as
other fr'ee line plays.

If you record those teleseminars, you then have a tangible
"freebie" too. If you kept up with Eben's promotion last week,
you know that we promoted a live phone interview between Brad
Fallon and Eben - then the next day, promoted the downloadable
recording for those who missed it.

That's one way to use "repackaging" to expand your fre'e line
offerings without having to expend a whole lot of effort. See,
without even TOUCHING Eben's product for something to give
away, he easily created BRAND NEW fr'ee line material via the
live teleseminars. He then used the RECORDING as ANOTHER
freebie, essentially doubling the effect of that single effort.

There's another fantastic example of this repackaging concept being promoted right now by Mike Filsaime.

Some time ago, Mike held a pretty expensive live seminar (about
$5000 a seat if I recall). It was called the "Seven Figure
Code" and it was a very successful example of event marketing.

Now, as you could have guessed, Mike filmed the whole seminar,
and then he sold DVDs of it as a Home Study course.

So, here's a little exercise - what could Mike do to create
some fre'e line content here?

… Go on, take a second and actually think about it.

…

I bet 90% of you thought that he should give away clips from
the DVD recordings, right? And sure, he's doing a little bit
of that. But that's more like a SAMPLE. That's just a tiny
TASTE. That's not really PUSHING the f'ree line is it?

I thought Mike came up with something really cool.

He hired a top-secret high-level copywriter to watch every
single second of that DVD set and distill it down into a
manuscript that's right around 80 or so pages.

That's the ENTIRE seminar, shaved of all the fat, leaving only
the meat - and packaged as an easy-to-read, expertly written
document. And he's presenting it as an actual, physically
printed book. He's going to MAIL it to you. Like with a STAMP!

And he's giving THAT away (although you would pay shipping).

That's pretty cool. See, it gives you all the best stuff with
none of the fluff. Plus, it actually puts a REAL THING in your
hands. That's got a really strong psychological affect for a
prospect.

It sort of convinces people to subconsciously accept
ownership. Just like trying on clothes in the store - once
you've decided to try it on, you've already decided to buy it.
Unless it looks bad, it's already "yours" - you've seen
yourself in it.

Make sense?

Yeah, so Mike's giving away this cool little manuscript
booklet, and he's doing it in a unique way by making it a
physical product.

If you like the document, you're bound to want to check out the
rest of the offer, right?
No-brainer there.

So you see, Mike figured out a clever way to get a paid line
AND a f'ree line from the exact same, pre-existing material.

So, that's the end of this article, so I hope I've shown you
some cool, current ways you can copy to balance you own f'ree
and paid lines for your own products and services.

And you don't even have to re-invent the wheel each time or
even spend a ton of time creating new material.

We hope you've enjoyed this series, and we hope you'll put
these ideas to work in your business right away!

Keep Stomping!
~Andy Jenkins

By stomperblog | Posted in Marketing, Promotion, Stompernet | Tagged free line, Marketing, Mike Filsaime, Promotion | Comments (7)

Under the Hood - Part 2: e-commerce and recession

June 4, 2008 – 4:41 pm

Welcome to part 2 of our "Under the Hood" series, where we're talking
this week about some of the most potent marketing and business strategies
being used in our industry today, and how YOU can use them in YOUR
business, starting today.

Today, we want to talk about e-commerce and how it pertains to that dreaded
word we keep hearing here in the U.S.: Recession.

You may have noticed in our Going Natural series and case study videos,
we're primarily talking about the success people have when applying our
Traffic and Conversion strategies to e-commerce stores.

That's not just our members, but even Brad Fallon and I are primarily
focused on e-commerce businesses. That is, businesses that sell
PHYSICAL products online, which are then shipped to paying customers.

So why do we love e-commerce so much, and what does that have to do
with the impending U.S. economic recession?

Let's look at some numbers. Bad ones first…

Gas prices are at an all time high. So much so, that rather than fill
up when they need to, incidents of people running out of gas WHILE
DRIVING are up 400%.

Food prices are climbing drastically. Restaurants are altering their
menus to stay profitable, and grocery stores are having to scale back
on variety because people aren't buying as much.

The U.S. Department of Labor says that over 80,000 Americans have
lost jobs so far THIS YEAR. And it's not confined to any particular
industry - cutbacks are happening across the board.

Bankruptcy filings are up 50% this year, and of course you've
heard about the skyrocketing foreclosure rate nationwide.

It's nothing you won't see if you watch any major news network for 10
minutes or less.

It's a fact that many real world, brick and mortar businesses are
having to face.

The high gas prices keep people from driving around to spend money. The
higher energy costs mean a lot of families don't have enough in the budget
to spend on much of anything except bills. Less consumer spending
decreases demand, so production of new goods is scaled back. That means
fewer employees are needed, and that leads to layoffs.

Downward spiral, right?

But let's take a look at how VIRTUAL e-commerce stores are doing in this
so-called recession…

MILLIONS of new online business
were started in 2007.

Online shoppers are WEALTHIER than the average consumer. I mean, you
need a thousand dollar piece of equipment (your PC) to even participate,
and that's an indicator that online shoppers are going to have some
disposable income.

And because of that higher income rate, those folks are going to be more
resistant to any downturn in the economy.

So we're already talking about a customer base that ISN'T quite feeling the
huge pains we hear about on the news.

Meaning, even the folks that are LESS affluent are using the web
to shop… Why?

It may seem counter-intuitive, but consider - fuel prices are now so high, it
actually seems like a SAVINGS to have something shipped to your door
than to have to drive around to go get it yourself. And there's so much
"Free Shipping" to be had from Online Merchants….

E-commerce ALREADY had a ton of advantages over retail:

- no crowds
- easy comparison shopping
- lower prices
- home delivery
- shop any time, day or night

The list goes on.

Okay - cool - that's my take on it. So what?

Wait….

The gigantic and well respected Forrester Research says that:

"E-Commerce is projected to continue its double-

digit, year over year growth rate in 2008 and beyond."

What are the ACTUAL numbers there? How much are consumers REALLY
going to be spending online in the near future?

2008: $204 Billion
2009: $235 Billion
2010: $267 Billion
2011: $301 Billion
2012: $334 Billion

Add that up. In the next 4 years, over $1 TRILLION dollars are going to be
spent online by consumers - and that's over $130 Billion in GROWTH.

The fact is, if you want to make a lot of money in the next few years, there's
a LOT of cash about to be poured into a DRASTICALLY underdeveloped
marketplace.

That's why we think e-Commerce is the way to go for the SERIOUS online
entrepreneur. Whether you're starting out, or diversifying your businesses,
you need to consider this.

In our own case studies, we've shown it doesn't HAVE to be the big-time
super slick guys in suits who get wealthy off this trend. It CAN be the single
mom working two jobs, it can be the disabled retiree, it can be the struggling
personal trainer.

Forget that - it HAS BEEN those sorts of folks!

The barrier to entry is still extremely low for online business, and that is
good news for me AND you.

BUT… you need to pick the RIGHT kind of products. Even though
spending is going to rise, there are some things people just AREN'T buying
online.

It used to be extremely difficult to find reliable product sources, especially
ones that were flexible on shipping. That's a big concern for a small time
operator. If you're working out of your basement, you don't want to have to
order a cargo container worth of product to warehouse in your garage,
you know?

Before long, company formed to serve that need, and World Wide Brands
became like a catalog of catalogs for product sources. Whether you needed
to buy a ton of products up front or just needed to drop ship one piece at a
time - no matter what the product - if you wanted to sell it, WWB could
hook you up with a SOLID supplier. No factory middle-men, and no 2nd
tier resellers.

The reason I'm telling you about them today is that they've put together a
video series about how people can get started with e-commerce
starting today.

And they've taken a page from our own playbook, and they're giving the
whole video series away for f'ree!

StomperNet LOVES what WWB has done for us and our customers
ALREADY over the years, and we have nothing but the highest hopes for
what they've got in store with these videos.

I've already watched the first one myself - in fact, I may have spoiled a
little bit of it for you so far with my article here…

But at about 3:00 minutes in, Chris Malta (CEO) and Robin Cowie
(President) are going to tell you exactly how you can get in on the
ground floor in the one economic sector that's GROWING while everything
else seems to be shrinking.

Coming up tomorrow in Part 3 of our "Under the Hood" series, we're going to
talk about "Moving the F'ree Line" and we're going to answer some of the
BIGGEST questions we've gotten about the StomperNet launches, and how
you can build a SUCCESSFUL business even though you're giving away
your best stuff for f'ree.

Until then, keep Stomping!
~Andy Jenkins

By stomperblog | Posted in Marketing, Promotion, ecommerce | Tagged ecommerce, Marketing, recession | Comments (15)

Under the Hood - Part 1

June 3, 2008 – 4:58 pm

This week, we have a 3 part series where we're going to
literally go "under the hood" of some of the most potent
marketing techniques you can use in your business right now.

I want to show you how to really dig deeply into the problems
we face as internet marketers, and share how some talented and
successful people are solving those problems and creating great
products along the way.

But first, I want to "tease" you a little and let you know that
next week, we're going to be re-releasing a new and improved
version of our Stomper Scrutinizer website visualization
software. The code is leaner, meaner, faster, and BETTER! If
you missed our first release during the holidays at the end of
last year, you're going to get your chance in just a few days -
so keep your eyes peeled RIGHT HERE! (It's f'ree - DUH!)

Now, back to the topic at hand.

One of the primary problems we face when just starting out and
trying to build an online business is that it takes SO many
seemingly separate disciplines, and SO much study and
application… How many of us become paralyzed by this
overwhelming mass of STUFF we need to know to just get STARTED
already?!

Judging from the frustrations our members voice inside
StomperNet - a LOT of people struggle at this stage.

What we teach in StomperNet is how you need to take things like
traffic generation and conversion and teach your BUSINESS to be
good at those things. This frees us up as business owners to
really focus on building and growing the BUSINESS and ALSO
frees us to enjoy the fruits of our labors.

But when you're first starting out, it can be a struggle,
because there's no one there BUT you. You have NO employees to
delegate to, you have NO funds to outsource your tasks.

So how do you step it up? How do you start to make headway in
the day-to-day busy work required so you can actually get AHEAD?

It's a frustrating question, but it's got a really easy answer.

It's only one word. Automation.

And when you're an army of one working out of your basement
office, the one way you can use automation without any kind of
staff is to use SOFTWARE to automate the tasks that are eating
up your valuable time.

This isn't as daunting as it sounds. Software is already
making our lives easier and more efficient every single day.

Do you set up "rules" in your email client to sort your
emails? That's automation in action.

Do you have a phone number that rings through to voicemail if
you're busy? That's automation too.

See, we all use technology to automate and streamline our
lives. It's so pervasive and ingrained in our culture,
sometimes we never even stop to think about all the little
"shortcuts" we use to make our lives run smoother.

Before the advent of the modern computer age, you would have
had to be a well-off big-shot to have that stuff done, because
you would have had to hire an assistant to sort your mail and
take your calls. Now, it's all done automatically by machine.

What I'm proposing to you is that if you're just starting your
online business, you need to take that same kind of thinking
and apply it to your WORK.

What software is out there to make you WORK easier, faster, and
automatic? How much time could you save yourself if things
like SEO, link building, site building, etc. were all automated.

How much MORE money could you be making online if you could
drastically shrink the amount of time between having a
profitable idea and actually executing the steps it takes to
put it into action?

So now that we've defined a common problem all of us face at
one time or another, let's take a crack at defining a solution.

You want your motto to be "figure something out ONCE and then
never do it yourself again if you don't have to." Let the
computers do what they are good at, so you can focus on what
YOU are good at.

And that's how a LOT of us started out.

But here's something you may not have thought of. When you
AUTOMATE, you also INNOVATE.

When you take a process or procedure and turn into a "system"
that you can execute automatically with software or an
employee, you've CREATED something of value that didn't exist
before.

There are very specific problems and roadblocks that we've all
faced when building our online income. It doesn't take any
kind of genius to realize that these are going to be common
problems to everyone trying to do what we do.

Right?

This is a great example of a fundamental principle of
StomperNet.

If you find a seemingly unsolvable problem and you create a
solution - a tested, repeatable solution - there is REAL VALUE
in that solution.

Not just in the fact that it solves YOUR problem, but in the
fact that it will solve the SAME problem for others. People
don't buy STUFF. They buy SOLUTIONS and BENEFITS.

That's how you make your KNOWLEDGE profitable. Like Faculty
Dave Taylor said at the last StomperNet event - someone asked
what his biggest lesson was in making money online, and he said
"learning to sell my knowledge and not my time".

However, it takes a special kind of mindset to be able to step
outside of yourself and take what YOU'VE learned and turn it
into a product designed to help OTHER people overcome the same
problems.

And we arrive at that mindset through AUTOMATION of repetitive
tasks. That's how you can do what Dave was talking about and
KEEP your time, and sell your KNOWLEDGE instead.

If you want to see some examples of this, look no further than
your inbox. If you've been doing online marketing for any
amount of time, you're probably on several mailing lists.

You DON'T need to un-subscribe from every marketing list you're
on like some people are saying. If you're busy, you can always
IGNORE the flood of emails you might be getting, …but save
them.

It's true that sometimes we can get overwhelmed with all those
kinds of promotions. But the truth is, they're more than just
promotions. They're LESSONS - all you need to do is think of
them that way.

When you need some inspiration, or you want some insight into
how this stuff is done at the HIGHEST level, check out these
offers with a CRITICAL eye.

What problem have they identified? What solution have they
developed? How have they packaged it? How are they promoting
it?

I would say that 99% of the time, when you look at the CORE of
what's being sold, it's going to be someone selling you their
knowledge, or a way to automate the application of their
knowledge.

Everything in this business can be a learning experience if you
approach it the right way - that's what this week's series is
all about.

And that's why I like Jeff Johnson's material as an example of
what I've been talking about.

Jeff's known as an SEO guy to some, as an Affiliate Marketing
guy to others. But what ol' J.J. is REALLY good at in my mind
is the kind of automation we talked about.

He's figured out plenty of stuff that works for his OWN
businesses as far as getting traffic and converting it - he's
acquired VALUABLE knowledge and experience. He's done this
stuff, he's hit the roadblocks we have, too.

But what Jeff is particularly good at is taking that knowledge
of complicated procedures and breaking them down in to tiny
repeatable steps.

Then, rather than doing those steps over and over himself, or
hiring someone to mindlessly push buttons, he designs and
creates software to do the work.

He's developed WORKING solutions. They work so well, and so
automatically, that he's freed up to turn his PERSONAL
solutions into a thriving software and coaching business.

But remember, it's real experience that he's passing on.

He's taken KNOWLEDGE and AUTOMATION and added real value to his
businesses. But he's also clever enough to see that there's
value in the knowledge and automation themselves.

You've probably seen several emails about this by now.
Currently, Jeff's promoting the launch of his Underground
Training Lab membership site. (It opened earlier today.)

Even if you're not interested in purchasing Jeff's stuff at
this point, I'm trying to show you that there's ALWAYS value in
seeing what other recognized, successful marketers are up to.

If you're a small operator, or even a lone operator, you might
be interested to learn how to think like Jeff and automate site
building, link building, and marketing. That's what he teaches.

He's offering some of his top-notch automation software for
f'ree as WELL as some deluxe pricey versions of his software as
bonuses for those who sign up to try his program.

Go check out the Underground Training Lab for yourself and see
if there isn't a thing or two (or seven) that you can learn
from Jeff. It doesn't matter if it's directly, by joining his
program, or indirectly, simply by studying his marketing as an
observer.

More to come this week! Coming up tomorrow, e-commerce and the
recession - how we have an ADVANTAGE over brick and mortar in
tough economic times.

Until next time, keep Stomping!
~Andy Jenkins

By stomperblog | Posted in Affiliate Marketing, Marketing, Promotion, Scrutinizer | Comments (10)

Frank Kern + Eben Pagan = Psychic Powers?

May 28, 2008 – 3:19 pm

Another tele-seminar? Two nights in a row? Yeah, but listen…

Yesterday, we told you about a tele-class held by Eben Pagan that featured
10 giants in the info-product marketing industry, including our own co-founder,
the ever-humble Brad Fallon.

We know a ton of you signed up - MANY more than were able to get in on
the call. We hope most of you were able to participate in that pretty epic
presentation.

However, if you DIDN'T but wish you HAD been able to attend, I have a
kind of "consolation" prize.

Two of them, actually.

First, Eben's getting back on the phones TONIGHT. There's not going to
be a huge stable of guys this time, only one. But it's Frank Kern.

That's TONIGHT: Wednesday Evening, May 28th at 6 PM Pacific / 9
PM Eastern - Frank Kern and Eben Pagan.

Not to toot the guy's horn, but Kern's good enough to get his own show.
You might remember him from his "Mass Control" launch earlier this year, and
he's even done some stuff for StomperNet back in the day.

Frank Knows Info Products. Period.

Eben Knows Info Products. Period.

Tonight, they're going to get together and talk some more about Eben's
"Guru Mastermind" course. Now, even though they're going to be talking
about Eben's product, just being on the line with these two guys while
they talk shop is WELL worth the price of admission.

Okay, admission is F-REE, but that's not the point.

The point is, if you LIKED last night's call, or if you MISSED last
night's call… don't repeat that mistake.

This is going to be more in-depth, more focused, and it's going to be an
intimate hour or so with some of the SMARTEST and most successful guys
that are doing this stuff today.

I stress "SMARTEST" so you know that these guys weren't just LUCKY.
They weren't just in the "right place" at the "right time" - they are REPEAT
successes when it comes to marketing and selling information.

Tonight, they talk to all of YOU about how THEY got so smart, and how you
can get some info-marketing brains yourself.

No trip to see the Wizard of Oz required…

So there's the Frank + Eben part - so where's the "Psychic" part?

If you've been a subscriber for a while, you may recall the last time we
talked to you about Eben and his Altitude course. For that launch, Eben
conducted a really cool online business survey and provided CUSTOM results
based on the user's answers.

They even moved the f'ree line even further by GIVING AWAY the software
used to create the quiz and reports.

We thought it was awesome.

As you may have already guessed, we based Stomper Site Seer on that
same model - quiz your users, find out where they're messing up, and
provide a solution.

There's no more powerful way to deliver engaging results and INSTANTLY
create rapport with your prospective audience.

Now for Site Seer, we GAVE AWAY our solutions… but YOU don't have to.

Eben and his crew have recently released the 2.0 version of the
software, and they call it "Psychic Sales Letters".

Trivia: Frank Kern re-named the software for them this time around - see,
I TOLD you all this would come together.

So, back to what I was saying - this software will allow you to QUIZ
your visitors BEFORE they opt in, then provide them with a
CUSTOM TAILORED response based on how they answered.

That's the "psychic" part - your follow-up report can essentially be a sales letter
that speaks SPECIFICALLY to ALL their problem points and helps you present
YOUR product or service as the PERFECT solution.

The software is F'REE and easy to use, and best of all: Eben's got a great
video explaining HOW it works. Once you download it, there's another great
techie video explaining how to actually USE it so you can start right away.

There you have it. A great one-two punch:

1. Go listen to Frank and Eben TONIGHT to get some killer insight
into the info marketing industry - whether you make your own products
or you're just starting out as an affiliate - there are probably no two
smarter guys ALIVE who can tell you how to REALLY make it happen.

2. Go download the "Psychic Sales Letter" software and start
putting their Master Mind tactics to use TODAY. It costs you
NOTHING to get started and you should have no excuses left as to why
you can't try this stuff out starting NOW.

As always, we hope you're seeing some fantastic results with this stuff and we
hope you'll comment below to let us know what you think!

Talk again soon,
~Andy Jenkins

By stomperblog | Posted in Marketing, Promotion | Tagged Eben Pagan, Frank Kern, Info Products, Sales Letters | Comments (3)

Fast Action Bonus

May 22, 2008 – 12:02 pm

"Up, sluggard, and waste not life; in the grave will be sleeping enough". ~Benjamin Franklin

"The way to get started is to quit talking and begin doing." ~Walt Disney

"You have to pretend you're 100 percent sure. You have to take action; you can't hesitate or hedge your bets. Anything less will condemn your efforts to failure". ~Andrew Grove

"Next in importance to having a good aim is to recognize when to pull the trigger". ~David Letterman

"StomperNet Fast ACTION Bonuses are almost as Cool
as StomperNet itself."

~Andy Jenkins

We're gonna put our money where our mouth is.

During our entire GoingNatural 3.0 campaign, we've been preaching

"Take Action…Take Action…Take Action - Deploy Deploy Deploy".

We believe it. And we want to reward YOU for believing it, and DOING it, too.

Introducing FAST ACTION BONUSES!

Below you're going to find descriptions of what we call FAST ACTION BONUSES. Each one will, if you use it, will make you more money. Period.

But they are ONLY awarded to people that Take ACTION - FAST.

Here's how this works:

When StomperNet membership becomes available at 3pm, our order tracking system will know exactly WHEN and in WHICH ORDER you become a customer.

And based on how quickly you decide that StomperNet is right for you, you can compete to win ALL, SOME, or NONE of the Bonuses below.

**NOTE: After the list of Fast Action Bonuses (at the end of this page) are very specific Rules of Engagement that govern exactly HOW this contest will be managed. PLEASE READ THEM COMPLETELY.

Now for the GOOD STUFF!

First, the descriptions of what's "At Stake". Then, the Schedule of Awards.

F.A.B #1
Teleseminar Course - Magical Messaging for New Media

Do you ever plan to market your business with Video? With Audio? With Sales Copy? Of course you do. Your business is either going to embrace New Media and Web 2.0 marketing…

…or you'll have a nice hobby.

You've watched the GoingNatural 3.0 marketing campaign roll out before your eyes. If you're reading this, at some level, you've been motivated by the Video, the Audio, the Written Words - by the message itself.

What If I told you that it was ALL a Formula? Every Video Script, Audio Presentation, every email that you've consumed has been structured according to a very specific set of principles. Every message was planned, and each one flowed into the next, all according to 3 techniques.

Each one of these communications mediums has its own set of rules. If you don't follow them — if you don't acknowledge and honor each one's requirements, your marketing messages will end up triggering the "Mute" button with your prospects.

We've got a solution. And if you think that having YOUR OWN GoingNatural style marketing campaign at your finger tips to market YOUR business would be an advantage for you, then read on.

I'd like to Introduce Colin TheRiot. His last name sounds like "Stereo", but with a "Th". "The Riot" just sounds cooler. Colin is our Multi-Media Messaging Expert here at StomperNet. And what you've been reading, hearing, and watching through out GoingNatural 3.0 has his fingerprints ALL OVER IT.

He's created a System called "Magical Messaging for New Media". It's not for sale, it's not available anywhere - you can't download it from a bit-torrent, or buy it from anyone. It's OUR "Secret Sauce" and it's why StomperNet's "FreeLine" content SPANKS the competition.

And it's a Fast Action Bonus.

This is a 3-part Exclusive Teleseminar Series that will hand you the key Messaging Elements to create your own successful, money-getting Multi-Media Marketing Campaign.

Here are the Topics:

Creating Emotional Addictions

For Individual Messages - How to tether your prospect's feelings and buying triggers to the pulse and rhythm of your communications. Influence judgments with "mental-puppet strings" that cause anticipation that can lead to a frenzy of buying activity.

The "Soap Opera" Effect

For Multi-Message Campaigns - Deploy the Ziegarnick Effect to anchor a repeat audience. Use intense Story lines that only resolve once your prospect has surrendered to a suggestive state and shut down their logical, reactive, and cognitive bias and reasoning abilities.

For example:

"The Role of Dr. Rex will be played by X"

"Whatever! I just want to see if Jimmy wakes up from the #$%& coma!!"

(And is Ashley's baby really his???!?!?!)

"Stay Tuned to our next episode"

"AHHHHHHH!"

Use Responsibly.

Holistic Herding

For continuity across Multiple Campaigns - Understanding how to persuade your audience WITHOUT going for the throat. Using a tempered philosophy will ensure that your customers continuously trot right up to your offer and examine it with Intellectual Curiosity and Inferential Reasoning, ensuring the highest-level of qualified prospect.

You'll need to learn to suppress your ego and resist the urge to be "Huckster-Like", and if you can, you'll learn to craft communications that operate at a far deeper level than you thought possible.

F.A.B #2
Professional Tobii Eye-Tracking Study on YOUR SITE

The StomperNet Lab's Tobii Eye-Tracker has been responsible for many of the "Unfair Advantages" that StomperNet members enjoy when it comes to site usability and multiplying conversion rates.

This device captures eye movement, mouse and click behavior during a user's engagement with a web page. StomperLabs, headed by Andy Edmonds - StomperNet Chief Experience Officer - then processes the data into suggestions so you can make meaningful improvements to a web sites ability to convert a "User" into a "Buyer".

These studies require a minimum of 20 test subjects, testing design and deployment, and user-case creation. The average test costs $2,000 to conduct.

If you win a StomperLab's Eye-Tracking Study, you'll be provided with Heat Maps showing page engagement, Click Trails, Conversion Statistics, and recommendations for Improvement based on hard science and professional experience.

To our knowledge, no one that has ever received and implemented recommendations from a StomperLab Eye-Tracking study has ever failed to improve their site's conversion rate.

F.A.B #3
1 Hour of Personal Phone Consultation with
a StomperNet Faculty Member

I am resisting the urge to just say "No explanation necessary". Oh well. With over 100 years of combined professional experience and millions of dollars of success metrics, the StomperNet Faculty are not only luminaries in their fields of study, they are also extraordinary educators.

Winners of this F.A.B. will spend 1 hour with a StomperNet Faculty Member discussing specific site and business improving strategies, tactics, and logistical plans for creating a more profitable earnings profile for your organization. You are invited to record the call so you can thoroughly review the recommendations that are made.

This hour alone could pay for an entire year's tuition because of the increased profits that you could make.

F.A.B #4
Stomper SMARTS Home Study Course DVDs

Most of you are probably familiar with our Faculty member Don Crowther, who has just wrapped up the incredibly successful S.M.A.R.T.S. program (S.ocial MARketing T.raffic S.ecrets).

This is CUTTING EDGE stuff for most businesses. SMARTS covers how Stompers can maximize YOUR business's social marketing efforts using the newest Web 2.0 properties. Leverage the most powerful marketing tool ever created - "Word of Mouth" - and take it into the 21st century, where "Word of Mouth" can spread to millions in mere hours. Translation = "Google-Sized" traffic to your web site.

All on DVD, delivered to your front door.

F.A.B #5
An Extra Ticket to a StomperNet Live Event

StomperNet LIVE Event's became renown after the first seminar was complete. Unlike a typical "Pitch-Fest", these Events are centered around the needs of the member with the specific goal being to increase the attendee's business revenue by a factor, not a percentage.

To date, Live Events have featured over 70 different speakers, conducted over 200 Live web-site reviews, and hosted several thousands of attendees. The Networking opportunities with other StomperNet members ALONE is cause and justification for many members to gladly maintain their membership.

To be frank, words don't do a StomperLIVE event justice. The Closed-Door Private Roundtable discussions just by themselves (some of which have resulted in discussions so heated that tears were shed) have caused members to completely revamp their business goals.

The ONLY way to attend a StomperLIVE Event is to BE a StomperNet Member. With this Extra Ticket, you can bring an additional partner, employee, or a guest.

F.A.B #6
All PREVIOUS StomperNet LIVE Events on DVD

FIRST TIME OFFERED - Imagine having all of the recorded media from EVERY StomperLIVE Event available at your finger tips on Multi-Media DVDs…

Honestly, I haven't added up the total duration of all of the Speakers, Keynotes, and Site-Reviews, but it must be over 60 Hours worth of content. And the value of that content is incalculable. Stompers commonly refer to any SINGLE LIVE Event as "Life Changing" and "Mind Altering". Now consider what having ALL of them available to play back on your computer would mean to your bottom line.

Publishing the Speaker List from all of the previous LIVE Events would simply consume too much space. So, to give you a sample, here's some previous Keynotes and Speakers from LIVE Events:

Eben Pagan — Rich Schfren — Jeff Walker — John Reese — Jeff Johnson — Jeff Mulligan — Shawn Casey — Mike Filsaime — Robin Cowie — Howie Schwartz — Shawn Casey — Jalai Hartman — Jarret Spool — Michael Stebbins — Kara Pernice Coyne –Ken Leonard — Sherman Hu — Dave Taylor — Jerry West — David Bullock –Leslie Rohde — Dan Thies — Don Crowther — Ed Dale — Paul Colligan — Mike Stewart — Andy Edmonds — Jason Potash……

F.A.B #7
The Stomper "Product Launch Summit" DVDs

In the Spring of 2007, StomperNet held a closed-door, invitation-only Experts Summit to peel back the layers to reveal the inner workings of Ultra-successful Product Launches.

That was the first and only time we've ever revealed all the little tactics and schemes we put together to orchestrate the original StomperNet record-breaking launch. We're talking about material that's only ever been discussed with this room full of less than 50 people.

No one has ever heard or seen the recordings we made that day, until now.

In addition to getting an in-depth look at the anatomy of our historic launch, you're going to get a ton of other presentations as well - it's 8 hours of extremely rare content.

This was essentially a one day full-on training session about how to become a super affiliate for any launch, by revealing every single strategy we used successfully, every proven tactic we planned to use again, and every secret strategy from every successful, experienced launch-er we could get a hold of:

Buck Rizvi & Brock Felt (Pipeline Profits) talked about how to turbocharge a launch with YouTube and Google Video.

Ryan Kaltman (from Rich Jerk) presented on the secrets to making an offer bulletproof.

Chris McNeeny & Ken Oboh (from Day Job Killer), arguably among the most successful affiliate marketers in the industry, gave a talk on the "Science of Affiliate-Ology".

Shawn Casey and Jeff Paul gave 77 steps to position your product for success every time in any marketplace.

The always-cool Eben Pagan enlightened us all on his innovative business positioning strategies.

Brad and I opened up the kimono on how we conducted the original launch of StomperNet (still the largest launch in Internet Marketing history).

And yeah, Jeff Walker, the "Father of the Internet Product Launch" himself was there to talk to us about the keynote topic.

All on DVD, delivered to your front door (heh).

SCHEDULE OF AWARDS

According to our Server Reports, Fast Action Bonuses will be awarded based on ORDER of PURCHASE of StomperNet membership from when the Shopping Cart is open on Thursday, May 22 at approximately 3pm Eastern Time.

Bonuses ARE Cumulative.

For example, if you secure one of the slots for ORDERS 1-10, you will not only get FAB#3, you will get EVERY OTHER BONUS on the list.

Or, if you secure one of the slots for ORDERS 75-150, you will also get EVERY OTHER BONUS below that (in ascending number of orders, 150-225, 225-350, and 350-475)

ORDERS 1 - 10 - FAB#3 One Hour of Personal Phone Consultation with a StomperNet Faculty Member.

ORDERS 10 - 20 - FAB#2 Professional Tobii Eye-Tracking Study on YOUR SITE

ORDERS 20 - 75 - FAB#5 An Extra Ticket to a StomperNet LIVE EVENT

ORDERS 75 - 150 - FAB#4 StomperSMARTS Home Study Course DVDs

ORDERS 150 - 225 - FAB#6 All PREVIOUS StomperNet LIVE Events on DVD

ORDERS 225 - 350 - FAB#7 Stomper "Product Launch Summit" DVDs

ORDERS 350 - 475 - FAB#1 Teleseminar Course - Magical Messaging for New Media

IMPORTANT: RULES of Engagement!

The FAST ACTION BONUS contest is tracked by a machine - not a human. And while nothing is perfect, for the purposes of this contest, the machine's report is THE FINAL WORD.

Bonuses are rewarded to Paid Members. If you decide that StomperNet is not right for you within the first 30 days, and you cancel your membership, the Fast Action Bonuses are Forfeit. You'll begin to receive your bonuses after it's clear that you are going to remain a member after the 30 day term.

You CANNOT BUY a Fast Action Bonus. It is AWARDED.

You CANNOT SELL a Fast Action Bonus. Any and all Intellectual Property that we distribute is licensed to YOU ONLY.

We will INFORM YOU via email and Member Portal Announcement who has WON approximately 4 days after the Shopping Cart is Closed.

Please do NOT contact Customer Service to determine your FAB standing. Our CS department is going to have its hands full over the next few weeks helping members settle into StomperNet. We've even had people threaten to quit SMARTS if CS didn't tell them if they've won. We politely asked those people to "Go Pound Sand", revoked their membership and gave them their money back. I'm sure that won't happen here.

I apologize in advanced if this seems harsh or condescending. It's not meant to be. I'll personally ask you for your trust in allowing us to adjudicate this contest fairly, as our previous track record has proven that we can. Believe me, the rules will make thing easier for ALL of the Winners.

To give yourself the BEST CHANCE at the more exclusive prizes, camp out at this location BEFORE the cart opens at 3pm eastern.

We will NOT open the shopping cart early, but it may be a little late due to server load.

Begin using the F5 function key or Refreshing your browser a minute or two BEFORE 3pm eastern. When the countdown timer disappears and is replaced with StomperNet online brochure, head directly to the Order Link and proceed through the checkout process.

Again, all server reports are FINAL. We will notify you of your Bonus position approximately 4 days after the shopping cart is closed (sooner if possible). Please do NOT contact Customer Service to inquire after your FAB Standing.

Best of Luck to you!

Andy Jenkins

By Chris Watson | Posted in Uncategorized | Comments (0)

StomperNet reopens today at 3pm EDT

May 22, 2008 – 12:01 pm

Bookmark this page and revisit at 3pm to join StomperNet.

By Chris Watson | Posted in Uncategorized | Comments (0)

StomperNet - Going Natural 3.0

May 18, 2008 – 8:24 am

Adwords Triangulation Method
WARNING! The Controversial Adwords Tactics Revealed Will Make Your Competitors Cry!
The "Adwords Triangulation Method" (revealed for the first time, and created by Dan Thies and StomperNet) saved Brad Fallon's wedding favor company from going under when the organic search they relied on failed. The same Method exploded the bottom line of Brad's baby gift site too! Not only that, it worked on a TOTALLY NEW SITE and brought $13,000 in sales in just 30 days! That same newbie site is now up to $150,000 a MONTH only 6 MONTHS LATER!

Stomper Site Seer - Intro
If you're struggling with Organic SEO and don't know what to do next - you must see this video NOW!
StomperNet Faculty Jerry West and Howie Schwartz have pulled back the curtain to reveal the newest software release from StomperLabs: "Stomper Site Seer". See how you can instantly reveal exactly what you're doing right - AND exactly what you're doing WRONG when it comes to SEO for your site. Learn whether you've left a weakness in your on-page optimization, and learn if your linking strategies are working the way you want! Don't just gaze at meaningless stats - get ACTIONABLE REPORTS that tell you exactly where your problems are, and EXACTLY what to do to correct them and start DOMINATING.

Exposing Competitive Intelligence with Stomper Site Seer
Stomper Faculty Jerry West is back, but this time he teams up with Andy Jenkins himself to talk about what to do once you get your Site Seer reporting results. We don't just want to give you numbers - we want to give you INSTRUCTIONS on how to improve your website with what our research tool will uncover for you. EXPOSE and ELIMINATE weaknesses in your competitive SEO strategies. Learn how these reports will show you EXACTLY what steps to take to corner and cover your chosen market in EVERY way that matters.

By stomperblog | Posted in Going Natural 3.0, Marketing, PPC, Promotion, SEO, Stompernet | Tagged Adwords, Andy Jenkins, Dan Thies, Going Natural 3, Howie Schwartz, Jerry West, Pay per click, search engine optimization, SEO, Site Seer, Stomper Site Seer, Stompernet | Comments (0)

Trust, But Verify… Every Step of the Way

April 29, 2008 – 5:09 pm

A StomperNet Featured Faculty Newsletter
By Jerry West

While I have not verified any of this information (as I never
used the product that is referenced here), the point isn't that
the story is true or not, but that trust must be deep and you
must be sharp.

While attending Webmaster World in Las Vegas in 2006 I finally
got to speak uninterrupted to a top affiliate that I had been
chasing down the last few years. He shared something that he
did, that while extremely unethical, is a strong reminder that
trust goes beyond your words. It is verifying the information
you are given.

He is an affiliate, a good one. He markets a product that is
highly competitive. He wouldn't tell me which product but that
it was on the same level as Viagra in terms of payout and
competition.

By stomperblog | Posted in Marketing, Promotion, Stompernet | Comments (5)

Under the Hood, Part 3: Moving The "Paid" Line

Under the Hood - Part 2: e-commerce and recession

Under the Hood - Part 1

Frank Kern + Eben Pagan = Psychic Powers?

Fast Action Bonus

StomperNet reopens today at 3pm EDT

StomperNet - Going Natural 3.0

Trust, But Verify… Every Step of the Way

Get All Going Natural 3.0 Videos and be notified of Future Updates!

Join StomperNet Now

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