Note: This is Part 3 of a Series. If you missed Parts 1 and 2, you can get them on the StomperBlog.
Welcome back.
We've been talking this week about the "Blueprint" videos that Jeff Walker's released so far as part of his re-launch of the "Product Launch Formula" course.
In Part 1, I've talked to you about how successful "product" launches are actually "Event marketing" – where you shift the prospect focus AWAY from your product and instead focus them on an upcoming event.
We've talked about all the reasons why this is an effective strategy, and in Part 2 of this series, I went into great detail on a specific case study of mine. We showed how using "event marketing" we were able to sell out Amazon's stock of a DVD in only 36 minutes after release.
Event marketing is VERY powerful, and its power and profit potential is only even more potent when you consider how VERSATILE the concept is.
This idea of syndicating your marketing messaging is certainly not new to the Internet Marketing industry. Auto-responders have been around since the early wild-west days, after all.
Welcome back,
Yesterday, I talked to you about how "product" launches don't work – and how what Jeff Walker actually teaches in his "Product Launch Formula" course isn't "product" launch stuff at all. It's "Event" marketing.
To get the most out of this email, you should have already watched Jeff's "Blueprint" videos, Parts 1 AND 2. Specifically, Part 2. If you haven't seen them already, skip Part 1, but go to this page and opt-in – then watch Part 2.
Part 2 is where Jeff gets into the "nitty gritty" of the blueprint.
So, as promised last time, I'm going to give you a case study today. As a lot of you know, I have a history in the film industry as an editor, and I still have a great love for film. When I was given the opportunity to invest and work on a movie, I jumped at it.
So, I was "Associate Producer" on a little independent sci-fi horror film that came out last year called "Altered". (I was also the Post Production Supervisor, but that doesn't sound as sexy.) 
NOTE: This is Part 1 of a Series.
Last Friday, Jeff Walker finally released the "Product Launch Blueprint" video he's been promising.
But before you go and watch it…
…I want to tell what I mean by the subject line of this email.
(NOTE*** If you read the next few sentences of the following with a French accent, my sarcasm might be more obvious…)
I'll say it again, because it bears repeating. Product Launches DO NOT WORK.
This is an argument I've been having with Jeff Walker for almost as long as I've known him. He lets me win because I help him with web video stuff – but that's a different story.
