First, thanks to everyone who followed up on yesterday's post
by leaving a comment or question here on the StomperBlog. (You can
catch it one post back if you missed it.)
Today I want to tell you about "Stomping the Search Engines 2″
and what you can expect from it.
Like I mentioned yesterday, we've got hundreds of review copies
in the hands of IM experts all over the world, so we'll leave
the OPINIONS to them. I'm going to stick to the impartial
facts.
No hype. Total transparency. That's a nice change, isn't it?
So, back in 2004, the original "Stomping the Search Engines"
was a CD audio course that Brad and I recorded in my basement
studio in New Jersey. We covered the SEO strategies that Brad
and I were using then to get our physical product e-commerce
sites indexed and ranked over and above any competitor out
there.
Now, I'm not getting nostalgic here - I'm telling you that so I
can point out how "Stomping the Search Engines 2″ fundamentally
improves on what came before.
So what is STSE2?
First, it's not audio this time, but DVD-ROM video. This is
the same high-quality video we've been using to create courses
for our $800 a month StomperNet members and it allows us to
better illustrate everything we have to teach you.
Second, yeah - Brad and I are on this one too, to re-establish
AND update all the SEO tactics from the first version of STSE.
Here's the kicker - that's only Module 1 of SEVEN total.
Joining us and augmenting our SEO knowledge and expertise are
several members of our StomperNet all-star faculty. We hired
these guys to teach US inside StomperNet, and now we're giving
non-Stompers a chance to benefit from this collective pool of
GENIUS! (Okay, okay… I said NO hype.) 
Joining us are:
Andy Edmonds - Former lead of analytics for Microsoft's Live
Search team, and head of StomperLabs (which has created Stomper
Scrutinizer, Site Seer, Super Bookmarker, Linker, and more)Dan Thies - Architect of this entire course and is considered
by many to be the world's leading expert in keyword research
and analysis - he's also the author of the highly successful
SEO Fast StartLeslie Rohde - A militant advocate of proper site structure,
Leslie was the first person to reverse engineer link quality,
and is the creator of Opti-Link, the first professional SEO
software ever.Jerry West - SEO Guru in his own right, and one of the most
comprehensive marketing testers on the planet - Jerry's tactics
allow him to make millions in the cut-throat affiliate game
(and do it under the radar)
These are all REAL guys with REAL chops. Google their names,
and you'll know that we didn't invent these "characters".
As I mentioned before, there are 7 multi-part modules. Here's
the entire Table of Contents:
Module 1: Introduction
- Benefits of SEO
- Short Term Tactics: Spam & Deception
- Short Term Strategies: Low-Value Sites
- The Stomper Way: Aggressive White Hat
Module 2: How Search Engines Work
- Meet the Players
- Understanding the SERPs
- Search Engine Tech - Crawling
- Search Engine Tech - SERPS
- Search Engine Ranking Recipes
Module 3: Keyword & Content Strategy
- Keyword Strategy Concepts
- Keyword Research & Discovery
- Mapping Keywords to Content
- Competitive Research
- Tools
Module 4: Site Structure
- Site Structure Concepts
- Designing for Crawlability
- Anchor Text & Link Reputation
- Canonicalization & Duplicate Content
- Using Redirects
- Improving Your Indexing
- Review & Takeaways
Module 5: Optimizing Content
- On Page SEO Introduction
- Getting Your HEAD Together
- Optimizing Page Structure
- Get Your BODY In Shape
- Creating Unique Content
- Robots.txt Tutorial
Module 6: Link Building & Promotion
- Link Building Concepts
- Assessing Your Position
- Vertical & General Directories
- Link Targets & Link Bait
- Marketing & Promotion
Module 7: Improving Results
- What To Measure
- How To Measure
- Planning & Processes
- Review & Resources
Okay, now like I said, I'm trying to keep this sales-pitch
free. (I'll save that for the sales letter next Wednesday.)
However, I want to point out that even though you may THINK you
know all there is to know about the topics above, consider the
source you got your info from.
Was it a $7 ebook? Or a free forum? Maybe just word of mouth.
Well, OUR info comes from a panel of world renowned experts and
is supported by research and implementation across 1000s of
StomperNet member sites.
Does our stuff work? Well, we're closing in on our 2 year
anniversary and clients still pay us $800 a month to be part of
our network. I like to think that's a good indicator, but you
should decide for yourself.
Now on the StomperBlog, we had a few questions and comments
about the pricing. I mentioned yesterday that STSE2 was
developed to be a $497 retail product. Some people thought
that was a GREAT price. Some people expressed that they STILL
wouldn't be able to afford it.
Before you exclude yourself out on pricing, just stick with
us. I will stick by my promise to make this a "Can't Say No"
offer that will be affordable for EVERYONE. And I mean
EVERYONE.
Part of that deal has to do with our brand-spanking-new monthly
print Journal called "The Net Effect", which we unveiled to our
members just this past weekend at StomperNet LIVE 6. All our
reviewers got a copy as well, so expect to hear about it.
This post is already getting long, but tomorrow, I want to
tell you all about "The Net Effect" - WHAT it is, WHY we made
it, and HOW it's going to help your business.
But don't worry - I'll still do it Dragnet style - "just the
facts".
As always, if you have any questions or comments about
"Stomping the Search Engines 2″ put 'em up in a comment below
and we'll answer them in the next installment.
Thanks for reading, and we hope you're as excited to see the
reviews on this thing as we are.
Talk again tomorrow.
~Andy Jenkins
