Stomping the Search Engines 2 - What to Expect

55

First, thanks to everyone who followed up on yesterday's post
by leaving a comment or question here on the StomperBlog.  (You can
catch it one post back if you missed it.)

Today I want to tell you about "Stomping the Search Engines 2″
and what you can expect from it.

Like I mentioned yesterday, we've got hundreds of review copies
in the hands of IM experts all over the world, so we'll leave
the OPINIONS to them.  I'm going to stick to the impartial
facts.

No hype.  Total transparency.  That's a nice change, isn't it?

So, back in 2004, the original "Stomping the Search Engines"
was a CD audio course that Brad and I recorded in my basement
studio in New Jersey.  We covered the SEO strategies that Brad
and I were using then to get our physical product e-commerce
sites indexed and ranked over and above any competitor out
there.

Now, I'm not getting nostalgic here - I'm telling you that so I
can point out how "Stomping the Search Engines 2″ fundamentally
improves on what came before.

So what is STSE2?

First, it's not audio this time, but DVD-ROM video.  This is
the same high-quality video we've been using to create courses
for our $800 a month StomperNet members and it allows us to
better illustrate everything we have to teach you.

Second, yeah - Brad and I are on this one too, to re-establish
AND update all the SEO tactics from the first version of STSE.
Here's the kicker - that's only Module 1 of SEVEN total.

Joining us and augmenting our SEO knowledge and expertise are
several members of our StomperNet all-star faculty.  We hired
these guys to teach US inside StomperNet, and now we're giving
non-Stompers a chance to benefit from this collective pool of
GENIUS!  (Okay, okay… I said NO hype.) ;)

Joining us are:

Andy Edmonds - Former lead of analytics for Microsoft's Live
Search team, and head of StomperLabs (which has created Stomper
Scrutinizer, Site Seer, Super Bookmarker, Linker, and more)

Dan Thies - Architect of this entire course and is considered
by many to be the world's leading expert in keyword research
and analysis - he's also the author of the highly successful
SEO Fast Start

Leslie Rohde - A militant advocate of proper site structure,
Leslie was the first person to reverse engineer link quality,
and is the creator of Opti-Link, the first professional SEO
software ever.

Jerry West - SEO Guru in his own right, and one of the most
comprehensive marketing testers on the planet - Jerry's tactics
allow him to make millions in the cut-throat affiliate game
(and do it under the radar)

These are all REAL guys with REAL chops.  Google their names,
and you'll know that we didn't invent these "characters".

As I mentioned before, there are 7 multi-part modules.  Here's
the entire Table of Contents:

Module 1: Introduction

  • Benefits of SEO
  • Short Term Tactics: Spam & Deception
  • Short Term Strategies: Low-Value Sites
  • The Stomper Way: Aggressive White Hat

Module 2: How Search Engines Work

  • Meet the Players
  • Understanding the SERPs
  • Search Engine Tech - Crawling
  • Search Engine Tech - SERPS
  • Search Engine Ranking Recipes

Module 3: Keyword & Content Strategy

  • Keyword Strategy Concepts
  • Keyword Research & Discovery
  • Mapping Keywords to Content
  • Competitive Research
  • Tools

Module 4: Site Structure

  • Site Structure Concepts
  • Designing for Crawlability
  • Anchor Text & Link Reputation
  • Canonicalization & Duplicate Content
  • Using Redirects
  • Improving Your Indexing
  • Review & Takeaways

Module 5: Optimizing Content

  • On Page SEO Introduction
  • Getting Your HEAD Together
  • Optimizing Page Structure
  • Get Your BODY In Shape
  • Creating Unique Content
  • Robots.txt Tutorial

Module 6: Link Building & Promotion

  • Link Building Concepts
  • Assessing Your Position
  • Vertical & General Directories
  • Link Targets & Link Bait
  • Marketing & Promotion

Module 7: Improving Results

  • What To Measure
  • How To Measure
  • Planning & Processes
  • Review & Resources

Okay, now like I said, I'm trying to keep this sales-pitch
free.  (I'll save that for the sales letter next Wednesday.)

However, I want to point out that even though you may THINK you
know all there is to know about the topics above, consider the
source you got your info from.

Was it a $7 ebook?  Or a free forum?  Maybe just word of mouth.

Well, OUR info comes from a panel of world renowned experts and
is supported by research and implementation across 1000s of
StomperNet member sites.

Does our stuff work?  Well, we're closing in on our 2 year
anniversary and clients still pay us $800 a month to be part of
our network.  I like to think that's a good indicator, but you
should decide for yourself.

Now on the StomperBlog, we had a few questions and comments
about the pricing.  I mentioned yesterday that STSE2 was
developed to be a $497 retail product.  Some people thought
that was a GREAT price.  Some people expressed that they STILL
wouldn't be able to afford it.

Before you exclude yourself out on pricing, just stick with
us.  I will stick by my promise to make this a "Can't Say No"
offer that will be affordable for EVERYONE.  And I mean
EVERYONE.

Part of that deal has to do with our brand-spanking-new monthly
print Journal called "The Net Effect", which we unveiled to our
members just this past weekend at StomperNet LIVE 6.  All our
reviewers got a copy as well, so expect to hear about it.

This post is already getting long, but tomorrow, I want to
tell you all about "The Net Effect" - WHAT it is, WHY we made
it, and HOW it's going to help your business.

But don't worry - I'll still do it Dragnet style - "just the
facts".

As always, if you have any questions or comments about
"Stomping the Search Engines 2″ put 'em up in a comment below
and we'll answer them in the next installment.

Thanks for reading, and we hope you're as excited to see the
reviews on this thing as we are.

Talk again tomorrow.
~Andy Jenkins

Comments

55 Responses to “Stomping the Search Engines 2 - What to Expect”
  1. sam says:

    we hope that this time you'll have me as a customer :)

    waiting for a price that students can pay too.

    Sam

  2. Wayne says:

    Dang! How do I get to be one of the lucky bas****s who gets an advance review copy?
    Some people are just plain lucky.
    Wayne

  3. Stewart says:

    Hey Andy, glad to hear about stomping the search engines and your plan to keep it very affordable! Best wishes on the launch.

  4. Veronica says:

    Is STSE2 still going to the people who bought Mass Control through you guys as a bonus?

    Yep, if you are eligible for STSE2 as a bonus for Mass Control, you should hear from us next week when STSE2 begins shipping. - AJ

  5. john says:

    Will there be a discount for owners of Stomping the Search Engines 1?

  6. Hi Guys,
    Like always, anything you guys put out is top notch (a game changer). I know Stomping The Search Engines 2 will be another standard by which all other search engine tools should abide by.

    $497.00 is a good price for a tool that will make people thousands, if not tens of thousands of dollars. But to make it affordable for people on a fixed income or barely getting by, would you all consider an installment plan?

    Ricardo

    Ricardo, I think you'll be very pleased with the offer we're going to make for STSE2 next week. We're still ironing out the details, but remember what I said: STSE2 is WORTH $497, but we're going to make sure it's affordable to EVERYONE. That's all I can say for now. :) -AJ

  7. Mike Hill says:

    Loved the first edition of Stomping The Search Engines… can;t wait for this one to come out!

    Mike Hill

  8. Todd says:

    I'm looking forward to the release. I just hope it's not too expensive.

  9. Linda says:

    Will this be beneficial to those who have already purchased (and learned lotsa great things from) the original Stomping the Search Engines?

    If there's one thing that's true about online business, it's that things can change quickly. The original STSE is now 4 years old, and the search engines themselves have changed algorithms several times since then (Remember the Google Slaps?) - STSE2 isn't a sequel so much as a "Version 2″ designed to be everything STSE 1 was, modernized, updated, and perfected with the input of the rest of the StomperNet expert faculty. - AJ

  10. Riley West says:

    Hello Andy:

    Even though I bought your book and paid for a Yahoo Store 2 months ago I haven't done it?

    I have a great excuse. Wish I didn't.

    My 82 year old Mom fell on July1 and was in hospital for 2 weeks and rehab still!

    Love your Stompernet Stuff.

    Do you have anybody to recommend to just go ahead and build the store for me?

    Riley West - Eugene, Oregon

  11. Tim says:

    I've been a Smarts member, a STSE Member, and even more than that…I look forward to this release. Great work guys.

  12. Wintergreen says:

    I just want to thank you guys. We're a small charitable Trust in New Zealand also trying to change the world in our area of expertise.

    However, without your expertise we have not been as successful as the world needs us to be.

    Thanks for everything you're doing.

    Wintergreen, trustee to Common Knowledge Trust
    producing The Pink Kit Method For Birthing Better®

  13. Vern Findlay says:

    Hi Andy
    I have this blog Fitness Aerobics Workout Music, I would love to for my blog to make me some money but looking at it I don't think it can, what can I do to make this a better blog for business? looking forward to hear what you have to say

  14. eric says:

    Hello Newbie here,

    I received your brain transplant when I purchased Traffic Secrets 2. I really like the way you present material. How is STSE2 different from the brain transplant?

    The Business Brain Transplant DVD set is classic material and is still the first thing we send new StomperNet members. However, STSE2 is BRAND NEW material, researched over the last year and developed as a course with the StomperNet faculty within the last 6-8 months. While the BBT covers some SEO, it's also intended to cover a broad range of other topics that are vital to online business. STSE2 keeps a laser focus on current, best practice, long-term SEO. -AJ

  15. Louis says:

    Just please don't let it take 4 weeks to get delivered, like the case of TS2.0

    It took them 3-4 weeks to get delivered. Learn from history.

    We've already got production producing a large supply to be ready for next week. Remember, we've sent out over 300 sets of review copies of both STSE2 and TNE already. There will be no shipping or fulfillment delays. The product is ready to go, so no worries! - AJ

  16. Artur says:

    Hello,
    I'm newbie in SEO also and i'm curious about one thing.

    Will I be able to use full potential of this STSE2 in other language than English?

    Thank you very much

    You're going to need to be able to understand English in order to learn the materials in the course (they're presented in English) but the strategies and tactics presented should be applicable to any keyword based search engines regardless of language. - AJ

  17. Kath says:

    As an SEO Consultant I'm looking for ways to better serve my clients and make them more money. Can I assume that STSE2 is pitched to those working in SEO for years or is it aimed more at those starting on SEO?

    Cheers,
    Kath
    PS assume there is no problem shipping compatible DVDs to UK (not sure my DVD player reads NTSC format)

    Hi Kath. It's going to be DVD-Rom video. While some TV DVD players can play DVD Rom fine, the discs will definitely play on any computer with a DVD-Rom drive. That's pretty standard now, and we wanted to make sure as many people could watch the discs as possible. So no worries on regional formatting - hope that helps! - AJ

  18. Larry says:

    Honestly, I've been sitting on the fence for years trying to figure out, if success can really be achieved by anyone using programs designed to make living from the internet possible. I'm ready to get off, now and do this. Can your program really help me?

    Looking forward to your response…

    Best regards,

    Larry

    Hi Larry - I can't speak for you personally, because I don't know you or your specific situation. However, if you're ready to work at this, we're more than ready to teach you EXACTLY what you need to do to have a REAL and successful online business. What do I mean by "real"? Our clients don't just end up with a "money getting" method that needs to be done over and over. We build REAL businesses that you could actually SELL outright if you wanted to. We strive to do everything EXCEPT do it for you. You need to do the work, but we tell you precisely what needs doing. Hope that helps, and we hope to see you on THIS side of the fence. Best of luck! - AJ

  19. Hey,
    This whole STSE2 looks really great!
    Will it be available for Canadians too?

    Of course! Specifics on international shipping will be available on launch day next week, but just like our other stuff, we sell internationally. Canada should be no problem at all. - AJ

  20. Terry says:

    I have heard and read a lot about Stompernet, but that monthly price is a little high, at least for now. I am really looking forward to getting a copy of STSE2 and get an idea of how to proceed with my extremely underperforming online presence.

  21. Greatly looking forward to STSE2 especially in the areas of content optimization.

  22. Excelent…. Keep Going

  23. Your program looks great.

  24. Wow - I can't wait to see what you have in store for us now!!

  25. I am really looking forward to this

  26. I am really looking forward to Stomping the Search Engines 2

  27. Brendan says:

    Yea, I'm looking forward to the STSE2, and glad to see they are making it affordable to everyone. I bought the original STSE way back in '04 and a lot has changed since then. Can't wait to see the new material!

  28. Larry says:

    Hi AJ,

    thanks so much for the sincere and honest response. Ok.. I want to go for it.

    I know right off hand however, that I can't afford the $800 a month price tag for your subscription program. Will the info StSE2 show me how to get started?

    Thanks in advance and best regards,

    Larry

  29. Jasper says:

    Hi Guys, another great product? How can people like me who have not been able to make money on the Internet but are learning how can afford STSE2. I have been on your mailing list for some time now and would like be able to afford this product.

    Good Luck Guys

    Jasper

  30. Japanese SEO says:

    I live in Japan.
    Will you ship the item to my country?

  31. Karen says:

    Hello Andy,

    I am looking forward to the STSE2, I sure hope It's in my price range, witch it probably will not be "NOTHING EVER IS" But I am hopeful. I am starting to make a little money in my online store, but it always seems to go to one program or another.

    Andy I am sure Stomping the Search Engines 2 will be another great product, what ever the price, you guys at StomperNet have been a great help to me. Thanks

  32. Glen Woodfin says:

    Of the $30,000 I've spent on Internet marketing education in the last year and a half, I consider the "Stomping the Search Engines" course that Andy Jenkins and Brad Fallon produced to be the most powerful course I've ever purchased.

    Within a month, I had taken several of my sites to number one on Google for their primary keyword phrases.

    If I only had one course out of all the money I've spent, the most life changing was your $300 course on SEO. It even beats the $6,000 course I bought from an Internet millionaire (which I now regret).

    It's a dream to get the latest from the best in the country on DVD backed by the integrity of Andy and Brad.

    Bring It On,
    Glen Woodfin

  33. Thank you for sharing your secrets with us. From the Freeline to the Payline, you guys can be trusted to bring out the best.

  34. Can't wait to find out about the price….

    Hopefully I will be able to afford it…

    I love your materials…

    Keep up the good work

  35. red wine says:

    This looks fantastic and I can't wait to find out more. Clearly you know what you are talking about and can teach it too.

  36. Hi Stompernet Team,
    I am so delighted to have been chosen to be one of the test group for “Stomping The Search Engine 2.0, I was blown away when I received the package in the mail the other day.

    Wow!

    Stomping The Search Engines 2.0 is “butter baby” hot, fresh,
    innovative, never seen before smart and good. Stomping The
    Search Engines 2.0 is packed with how to, do’s and don’ts, white hat (the best), black hat (stay away), page rank, relevancy, site
    structure, the importance of the title tags, links, keyword choice
    and a whole host of amazing 1st. hand knowledge laid bare from the experts in there field.

    Brad, Andy, Tom, The whole Stompernet Faculty & Team and Contributors to “Stomping The Search Engine 2.0”, bravo, a job well done.

    Stomping The Search Engine 2.0 is everything you said it would be and more.

    The cost you guys are asking for Stomping The Search Engines 2.0 is well worth the money; it’s money wisely invested.

    Plus you’re throwing in Stomping The Search Engines 1.0 makes this deal a No-Brainer of a deal.

    I have learned more about search engine advertising, than I ever thought possible. I should’ve known anything The Stompernet Team brings to market is going to be top notch, hit it out the park good.

    I would highly recommend Stomping The Search Engines 2.0 to any person or company looking to advertise there business or service
    online, now or in the future.

    Ricardo

  37. TJ Short says:

    Firstly THANK YOU to everyone for visiting and helping the Stomper team make their changes.

    Second.
    All praise the Gods at stompernet it seems as though I am going to finally be able to help FURTHER advance my non profit worldwide community centre

    I have the time converted to Australian time marked on the calendar & etched in my brain. My partner is all ready to go in under 24 hours and we are so excited that this offer can more than likely mean we will get the chance to get something from you guys.

    Thanks again heaps for all you have done for us so far. I am so excited I wish I could say more but don't want to be a hog.

  38. J says:

    Are you guys going to be shipping both SSE2 and the Net Effect outside the US. We will appreciate over here in Europe

  39. Jen Short says:

    Thanks guys so much for all the great info the fun and laughs you stomper dudes are great. I am going to get my own copy so my hubby can study his and me mine and we are having a competition to see who can donate more to charity quicker. Donations will still be to the Queensland police youth clubs from our page Dedicated to Australian Christmas where kids talk to santa

  40. sean says:

    I can't wait to get my hands on this
    I really can't wait skived off work for 2pm
    wheres the link!!

  41. Good news.

    I hope I learn some new SEO tactics.

  42. I am looking forward to the release. It looks like good value unlike some of the other flimsy 6 page documents preporting to be newsletters.

  43. hi Andy & Stompernet team. There is no link to make on the order on Stomping The Search Engines Video page.

    Where do we order..????

    Thanks
    Andy
    Andrew Chambers
    http://www.TheRatRaceMovie.com

  44. MikeC says:

    Don't see the link under the emailed video?!!!

  45. SoniaP says:

    Hey looks great but I can't see the link anywhere to sign up???? I am on the right date and time right??

  46. MikeC says:

    I had the same question. Can't see the link. Thought it was for 3 pm today. Am I wrong?

  47. Andy Biggs says:

    Is this a scam, its says in the video to click the button but there isnt one, its now after 3.30pm and still no link. My interest is running out and so is my trust in these guys.

    Where's the link! We are waiting to subscribe here!

  48. MikeC says:

    Go-Live time just got changed to 4:30 pm eastern. Gonna wait for it!

  49. BigAl says:

    Ok. So I'm right back at again at 4:30…plugging away and still NO Order Button!!!

  50. LazyRichlady says:

    Eager to get Stomper2 and The Net Effect - sounds great!

    Also cannot find the signup link.
    Is this a marketing gimmick?

  51. Still waiting…!!!!

    I live in the UK..It will be time for my bed soon. UK time is 5 hours ahead of Eastern standard time..

    Thanks
    Andy
    Andrew Chambers
    WATCH http://www.TheRatRaceMovie.com

  52. Brad, Andy & Team:

    Hats off to you gentlemen!

    Awesome launch - another first in Internet Marketing History.

    That was incredible. I've never been so jacked to buy something I couldn't read the copy…just click click click. Especially after missing out on Frank's Mass Control Monthly.

    Nice work.

    -Robert Harrison
    http://www.PracticeFix.com

    PS - I hope everyone saved those pages for your swipe files. It's worthy studying.

    PSS - Looking forward to getting the materials and finding out what I just bought. ;)

Trackbacks

Check out what others are saying about this post...
  1. [...] Comment on Stomping the Search Engines 2 - What to Expect by TJ ShortBy TJ Short Firstly THANK YOU to everyone for visiting and helping the stompernet  team make their changes. Second. All praise the Gods at stompernet it seems as though I am going to finally be able to help FURTHER advance my non profit worldwide fun community centreComments for StomperBlog - http://www.stomperblog.com [...]

  2. [...] Comment on Stomping the Search Engines 2 - What to Expect by TJ Short By TJ Short Firstly THANK YOU to everyone for visiting and helping the stompernet team make their changes. Second. All praise the Gods at stompernet it seems as though I am going to finally be able to help FURTHER advance my non profit worldwide fun community centre Comments for StomperBlog - http://www.stomperblog.com [...]



Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

Spam Protection by WP-SpamFree