So far, I've told you about the two new StomperNet products
that are being released next Wednesday: "Stomping the Search
Engines 2" and "The Net Effect" - clicking on those links will
let you read more about both on the StomperBlog if you missed
those emails.
So by now, you know that STSE2, our updated, expertly taught
SEO course - and "The Net Effect," our monthly printed action
journal - are going to be sold TOGETHER in an offer we think
will be impossible for ANYONE to turn down. That's because
EVERYONE will be able to afford to try it.
So today I want to talk to you about WHY we're putting these
two products together, WHY there's never been a better time
than RIGHT NOW to start an online business, and WHY we're going
to break our streak of expensive premium products in order to
get this into the hands of everyone who wants it.
"Liberty and Justice for ALL"
I'm going to use a "lazy" trick here and actually quote some
definitions to you - I know - everyone's used this at some time
or other to pad out an essay in high school, right? But stay
with me here.
"Liberty" can be defined as "Personal freedom from servitude or
confinement or oppression" - and I think that's what all of us,
as entrepreneurs, are after.
It's not so much about HAVING more money as wanting that
freedom that comes with it.
Freedom from the servitude of a J.O.B. working to make someone
else rich - to know that every ounce of work you do is creating
wealth for YOU and your family.Freedom from confinement to a place or situation, so we can
just uproot, travel and even settle into the place of our
dreams - to not be stuck, wishing we were someone else.Freedom from the oppression of financial obligations and debt -
to not have to worry how (or even IF) the bills are going to
get paid this month.
Sure, StomperNet teaches people how to build and run successful
online businesses, but that's a means to an end - the end
result we all want is LIBERTY.
Now with that in mind, there's a very strong reason that the
CORNERSTONE of EVERYTHING we teach in StomperNet is SEO. The
Search Engines are the KEY. Here's why:
"Justice" can be defined as "fair, equal - the quality of being
free from favoritism or self-interest or bias or deception" -
do you get it now?
The Search Engines themselves are the Great Equalizer when it
comes to online business. Sure they have their own set of
secret rules, but THEY HAVE RULES. And those rules are EQUALLY
applied to all websites. The Search Engines are FAIR and
IMPARTIAL because they treat everyone EQUALLY.
Every one of us has the opportunity to rank well in the search
engines if we follow their "laws" - it's marketing 101.
The Search Engines are a "customer" that wants specific things
from a website. If you find out what they want and give it to
them, they "pay" you with high rankings.
Does that make sense?
So there's Liberty - which we all want in our personal lives -
and as entrepreneurs, we aim to achieve that freedom through
building a successful business.And then there's Justice - the Search Engines allow us small
time entrepreneurs a way to aim high and compete FAIRLY, even
with huge mega-corporations… as long as we follow the rules.
And up to now, the Search Engines themselves haven't done a
really good job of creating their own "user manual" right?
That's why SEO is something that's typically expensive to
outsource, and expensive to learn. It's POWERFUL knowledge,
and it's SECRET knowledge - therefore, it usually costs a
premium.
And that got me thinking.
We all want a liberating and successful business, and we're all
going to use the Search Engines to do it - that's why we're
together, talking now - that one common goal…
It just didn't seem right to put up a huge barrier to entry on
this one.
I mean, I can't sit here and talk to you about the "Liberty" of
your own successful business and the "Justice" of the Search
Engines and then turn around and charge an arm and a leg to let
you in. That's what we're trying to escape in the first place.
It's not "Liberty and Justice for people who can drop $1000
bucks on this course" - it's Liberty and Justice for ALL!
ALL means EVERYONE - EVERYONE who wants this "Stomping the
Search Engines 2″ Search Engine User Manual should be able to
have it. This stuff SHOULDN'T be as secretive as it is.
But at the same time, StomperNet is a business, and we have
costs - we put a HUGE amount of money and resources into
developing this course, and we need to recoup that, and I have
a responsibility to my employees to make a profit, so how do I
make this happen?
Well, we also happen to have been working on a print
publication that eventually became "The Net Effect". Now, I
don't know what you know about the publishing business, but it
can be sink or swim. It's not "easy" like digital info-
products. 
So, I have one product, my SEO course, that I'd love to be able
to charge as little possible for……And a monthly journal that I need to get as many subscribers
as possible for…
And that's WHY we decided to combine these two products
together into a SINGLE offer - because it will allow us to give
you a maximum value (STSE2), for the lowest possible price
("The Net Effect").
But unfortunately, I can't tell you the exact price yet. Not
until next week. I know, it sucks. All I can say is that
we'll have them both, together at one incredibly LOW price.
So for those of you that said it would be too expensive, and
that you couldn't afford it even though you wanted it - or
those of you that were already ready to buy - just wait over
the weekend.
Think about the fairest price you can think of that would be
able to pull this off. Heck, not even the FAIREST price.
Think of the LOWEST possible price that we could get away
with…
When I talk to you again next week, I'll bet you I beat it.
Talk again soon,
~Andy Jenkins
P.S. If you want to comment, ask a question, post your guesses,
whatever you like - tell us what's on your mind below.
