Two things, if you please:

1) Mass Control Bye Bye

2) Search Engines are Good, but Goofy.

Mass Control 2.0 "Bye Bye"

This launch was so good, I've simply GOT to reverse engineer it (like I did with Frank's 2^nd video) and create some checklists for people to evaluate their own marketing processes because…

Frank set a new standard, and I think and it needs to be memorialized…

..and then copied.

Mr. Kern, if you're reading – congrats pal, I learned a LOT and the system is ninja.

My "Gonzo" bonuses for MC 2.0 are here, and the last handful of Mass Control 2.0 systems are available here.

I wonder what the High School Guidance Counselor that said "Frank, think hard about a public sanitation career" is thinking now.

For that matter, what would your High School Guidance Counselor say to you – if they met you today?

Heh.

Search Engines are Good, but Goofy.

Have you ever been DREADING being on receiving end of a phone call or email or letter?

And then… you get it, and it turns out to be… Okay.

And every once in a while, the news you get it is of the "BOOYA!" variety.

That's what's about to happen to you.

The State of the Search Engines

I've gathered up Leslie Rohde, Dan Thies, and Jerry West to create a

"State of the Search Engines" series of audio podcasts.

So, shut off CNN, or FOX News, or whoever is filling your day with fear and poison, because:

We've got "BOOYA!" news about Search Engine Optimization.

BTW, these podcasts will be free.

We're just finishing up the last of the topics that we'll cover – but before we go into audio production, I wanted to ask you if you had any questions of your own, or suggestions for hot SEO topics.

If you do, just help yourself to the comment box at the bottom of this very page.

I'll post the release dates shortly.

Andy

P.S. Never one to mince words… I laughed pretty hard when I got this email:

"Dear Recession,

Suck it.

Sincerely,

Frank Kern – Mass Control 2.0"

P.P.S. This is why I don't listen to the news anymore:

"Wall Street indices predicted nine out of the last five recessions!"

(BTW, the dude that said that won a Nobel Prize)

What is a "Gonzo Bonus?"

"Gonzo" means 'with reckless abandon' or 'extreme'.

It also describes the kind of writing that Hunter S. Thompson enjoyed ('Gonzo Journalism'), where the reporter made himself part of the story.

The bonuses that I'm offering for Frank Kern's Mass Control 2.0 product are definitely "Gonzo" because:

1. They are extreme.
2. I use Mass Control techniques (even before it was called 'Mass Control') and I'm a small part of 'the Mass Control story' – the part that has the $18,000,000 plot…

…making my endorsement of Mass Control 2.0 enthusiastic and easy.

So, if you decide to take my recommendation and become a Mass Control 2.0 member, I will add the following to your package:

2 Months FREE
Full StomperNet Elite Membership
(worth $1,594.00)

2 FREE Tickets to
ANY StomperNet LIVE Event
(worth $2,994.00)

Beta Tester Status for Don Crowther's
NEW SMARTS 2.0 Social Media Traffic Strategies
(This is FULL Access to SMARTS 2.0 that's in development)
(SMARTS 1.0 was $1497.00)

…And finally: You'll be entered into a random drawing to win…

A "Genuine" Frank Kern Surfboard!
(Restrictions Apply: Skills and Insurance Required.
Not responsible for: Shark Attacks, Bodily Injury (including decapitation),
Family & Friend Ridicule, Flip Flops, Hair Growth, or Loss of Productivity)

I was all set to call that a great bonus package when Frank emailed me and turned "Gonzo" into "Gratuitous"…

"Andy, I'm having a Mass Control 2.0 Live Event at the end of April – it's for any Mass Control 2.0 customer. It's a workshop, not a 'seminar' – so no pitching. It doesn't cost anything."

What that means is you'll get:

1. Frank teaching you Mass Control in person.

2. Frank tearing apart your websites, videos, and sales letters.

3. Frank showing you how to find hot markets.

4. Frank showing you how to get more people promoting your stuff.

5. Frank getting you fast-tracked to make more money immediately.

And because I'm "part of the story" along with a small handful of other people, here's what else I can stack on top of this for you:

An Invitation to a full day
Super-Secret Closed-Door Mastermind Session at MC 2.0 with some big-shot dudes - I'll be there to serve coffee

Seriously, this is a secret EXTRA DAY that the general public doesn't even know about. It's only available to my customers and a hand-full of others.

My Terms:

On the honor system, even if you return Mass Control 2.0 because it was somehow not right for you, I'll let you keep the following bonuses anyway:

1. 2 months Free StomperNet Elite Membership
2. 2 Free Tickets to Any StomperNet Live Event
3. Beta Tester Status to SMARTS

You MUST give Mass Control 2.0 an honest effort.  And I'm not going to award any of the bonuses until 45 days after you purchase because I'm not doing this to attract groupies or serial refunders.

This is for the 99% of the folks that are going to give Mass Control 2.0 an HONEST effort.

Fair?  Simple?  Alrighty then!

Mass Control "officially" turns on at 1pm Eastern US (that's 10am Pacific Time).

Here's the link that you use to get the Gonzo Bonuses that I'm offering:

StomperNet Gonzo Bonuses for Mass Control 2.0

See you at Mass Control Live in April!

Andy "Gonzo" Jenkins

P.S.  At the last Mass Control Live – I met Paul Lemberg…  Just saying…

 

More Shocking than The Nixon Tapes…
More Evil than The Screwtape Letters…
More Awkward than The NASA Love Triangle…
Makes Paris, Lohan, Gibson and Cruise look like Rank Amateurs…

Captured on Tape:
Situation: HOSTAGE! with FRANK KERN and ANDY JENKINS

Not since the heady days of Hugh Grant or Pee-Wee Herman has such an event sparked more controversy. Tearing at the very fabric of uncommon decency, this chilling expose reminds us all that…

…Success is like a booger.  You keep picking at it until you get it, and then wonder what to do with it.

Well friend – WONDER-NO-MORE!

Download this "revealing"… "conversation"… between Frank Kern and Andy Jenkins and "discover" how to:

• Get a 52% Opt-in rate on your Reverse Squeeze Pages.

• Generate 23,407 new subscribers with an 11-minute video.

• Double your email Open Rates without using sleaze.

• Disguise your content so that it actually SELLS something, and doesn't just educate.

• "Actually, I want to not only educate AND sell, I also want to use that SAME content to become an Authority and have instant Credibility (and while we're at it, I want it to TRIPLE my sales conversion)."

• "I just need a blueprint that I can use over and over again (so I can DO Stuff, not THINK about what I should be doing) that makes my customers excited about buying from me."

Download this podcast NOW!

…MORE NEWS…..MORE NEWS……MORE NEWS……

Mass Control 2, The StomperNet Accelerators,

And an 'annoying' truth.

Mass Control 2.0 SOLD OUT?!?!?!

By the time Mass Control 2.0 opens on Monday, February 16th at 1pm Eastern (10am Pacific), there's a chance it could be 90% sold-out!

Here's why: Frank has this slightly annoying habit of releasing his products early to his newsletter subscribers vs. the general public.  He creates these early notification lists and people sign up in hordes to be the first in line.

And he rewards that behavior by letting them in early! It's one reason why his stuff sells out so durn fast.

So, I'm getting you out in front of this by doing 2 things:

• Showing you where to get on his early notification list, and
• Announcing StomperNet's Mass Control 2.0 Accelerator Program.

For anyone who purchases Mass Control 2.0 via StomperNet's recommendation (and yes, in case you haven't noticed – I am a Fan-Boy of Frank), I'd like to help stack the success-deck in your favor by offering:

2 Months FREE of
Full StomperNet Elite Membership
(worth $1,594.00)

2 FREE Tickets to
ANY StomperNet LIVE Event
(worth $2,994.00)

An Invitation to a full day
SUPER SECRET Closed-Door Mastermind Session at MC 2.0
with some big-shot dudes (I'll be there to serve coffee)
(worth, like.. A LOT of $$$$)

Seriously, this is a secret EXTRA DAY that
the general public doesn't even know about.
It's only available to my customers and a hand-full of others.

Beta Tester Status for Don Crowther's
NEW SMARTS 2.0 Social Media Traffic Strategies
(This is FULL Access to SMARTS 2.0 that's in development)
(SMARTS 1.0 was $1497)

…and finally: You'll be entered into a random drawing to win…

A "Genuine" Frank Kern Surfboard!

(Restrictions Apply: Skills and Insurance Required. Not Responsible for: Shark Attacks, Bodily Injury (including decapitation), Family & Friend Ridicule, Flip Flops, Hair Growth, or Loss of Productivity)

To get on Frank's Early Notification List, Go Watch This Video and leave a 'real' email address (at least one that you'll get) to join his list.

While you're watching Frank's latest video, some dude named Tony Robbins says something cool about Frank.  Whatever.

Listen – YOU have a great weekend, and always remember the immortal words from Oscar Wilde:

"In all matters of opinion, our adversaries are Insane".

Andy

P.S. Here's that link to Frank's Video and Early Bird Notification List.

Having trouble with your sales copy?

Not selling as many products as you should be?

Attracting "unqualified traffic"?

Having Conversion Issues?

GOOD NEWS!

Tonight, listen in as Master Marketer Frank Kern and his host Andy Jenkins show you how to BANISH dull marketing and skyrocket your sales!

Learn how to:

GET ATTENTION!

Create EXCITEMENT!

Manufacture VALUE!

and EARN TRUST with your prospects:

Over 1,400 subscribers have registered for this Exclusive Teleseminar!

To lock in your spot on tonight's call (7pm Eastern), please fill out the form below to get the call-in information and register for this ground-breaking event.

If you are not currently a subscriber, you MUST confirm your email address. Otherwise, you'll receive the call information in your email shortly. Either way, please check your email.

See you Tonight!

Andy Jenkins

P.S.

P.P.S. Here's a Shout Out to FailBlog.com for their awesome contribution to my bizarre sense of humor. They ROCK! After you register for the call, visit www.FailBlog.org and give them a donation or something cool.

P.P.P.S. Yes, the Teleseminar with Frank Kern is REAL. Register for it using the form above.

P.P.P.P.S. (Last one, I promise!) Check out the last 2 popular posts about Frank. They're getting great feedback. "How to Create Lustful Buying Behavior" and "14 (Invisible) Marketing Techniques."

I was tempted to just send an email that said:

"Here's your 14 Invisible Marketing Techniques" and then leave the rest of the page blank.

Maybe on April 1st. Anyway…

REMINDER: I'm taking Frank Kern Hostage on Thursday at 7pm. I'm making him tell me everything I want to know.

You can listen in!

Sign up below to get the phone number:

If you are not currently a subscriber, you MUST confirm your email address. Otherwise, you'll receive the call information in your email shortly. Either way, please check your email.

14 Invisible Marketing Techniques that you ought to get good at so you can make money

In your sales messages, it's almost certain that you're forgetting a CRITICAL conversion element.

Here's what you're forgetting:

"Goal Manifestation"

Simply put, your sales message must help your buyer Visualize what their life would be like because they've purchased your product.

And I'm not just talking about Testimonials either.

Testimonials are "Attention Retainers". They are very good at what they do, but they're not essential for conversion.

"Goal Manifestation" is.

How is this different from a "Fantasy Result"? Simple. A Fantasy Result is about Circumstantial Use of a product.

Goal Manifestation is about BEING the person whose life has changed AFTER the use of the product.

Pretty straightforward, right? Well, here's the thing…

…You sort of need to make Goal Manifestation nearly invisible to your prospects.

So there's that.

I'm going to show you how it's done by way of example.

BUT FIRST

You're going to need to watch the first 6 minutes of Frank Kern's latest video here:

Frank's Invisible Marketing Video

Watch right up to the point he starts drawing on the whiteboard wall then come back here.

Okay – in the first 6 minutes and 40 seconds of that video, there were 14 nearly invisible "Goal Manifestation" moments.

Fourteen. Did you notice them all?

Here's a break down, in the order of their appearance:

Scene: Frank Driving in Car.

1 – IMPLIED WEALTH (DESIRE)

He's driving a Porsche Turbo. At first, this is very subtle. The only clue is the Porsche Logo on the steering wheel.

My perspective: I've always wanted a Porsche. Since I was 15. And when I became an Adult, I still wanted one. But I didn't want to PAY for something like that.

Frank did. He's manifested one of my long-time goals. I can live vicariously through his Porsche ownership.

2 – LOVES LIFE (DESIRE)

Play Time FIRST, Business Second. Frank says that before he reveals the secret of creating money, he wants to take YOU to one of his surf spots and check it out.

My perspective: In Franks First Video, I found out he was a surf maniac. By his own admission, he's a BAD surfer, but he's so crazy about it, he's got 30 surfboards. Meaning, he LOVES surfing. It's special to him.

And he's taking me along to see a place that represents a special part of his life.

I'm now part of the "Club".

3 – CAUTIOUS AND CONSERVATIVE (RELIEF)

The Porsche is going 19 miles an hour. And he mentions that this car has 480 horsepower.

My perspective: Frank is a safe driver. Despite the temptation to rip a hole in the fabric of space-time with that car's power, he's Driving Miss Daisy. He's in no rush, and he doesn't take chances. I want to learn from a happy go lucky guy who owns a Porsche and didn't have to take risks to get it.

4 – BALANCED PERSPECTIVE (RESPECT)

The Porsche has almost 1,900 miles on it. "I drive rarely"

My perspective: He doesn't have to drive very much because he works for himself. His lifestyle lets him only drive that car when he wants to, and it fact, he doesn't drive very much at all.

Also, even though I'm pretty sure that car is about $100k, to Frank, it's just a car. It would be cool to be ABLE to own a Porsche, but not really care so much about it that you MUST drive it every day.

5 – (Note: VERY SUBTLE)

You'll hear his cameraman mention that when Frank lets him drive the Porsche, his average speed is MUCH faster.

Two things here: First, the camera man's statement about his speed just solidifies Frank's position as a cautious driver.

And what you might be feeling here is that that "kid" is kinda irresponsible for treating Frank's expensive car like that.

So, I'm kinda thinking that this camera dude might be a little creepy. He makes me care about and respect Frank even more.

(Now, in the "CLIFF Scene", Frank pays this off like a true MASTER. Keep reading.)

Scene: Gate Entrance and walk towards Cliff:

6 – DEEP, EXCLUSIVE ROLODEX (DESIRE)

As Frank is walking towards the special surf spot entrance, he recalls a story about a time he came here with Jeff Walker.

My Perspective: I've heard of Jeff Walker. He's the Product Launch Formula guy. He's very private, and generally keeps to himself. But he chose to hang out with Frank, and Frank decided to take him to his special surf spot.

Have you ever heard this:

"Your income is the average of the 5 people you spend the most time with?"

Nice little exclusive club that Frank's got going, eh?

7 – UNDERSTATED NEEDS (RESPECT and DESIRE)

Frank mentions he had on "His Other pair of Jeans". He also mentions he only has 2 pair.

My perspective: He lives near the beach. He lives in Southern California. He surfs. Jeans must be his "Fancy Clothes". He must wear shorts to "work".

Who wants to wear shorts to work? Right, exactly.

PIVOT – So far, we know that Frank has a very nice car, is cautious, tolerant, and has very smart and successful friends like Jeff Walker. He gets to wear shorts to work, and puts his leisure activities before his business activities.

It's nice to be Frank. But now, it's time to humanize Frank because sometimes, having that kind of success can cause jealousy.

Notice what happens next:

8 – JUST A REGULAR GUY (Humanize)

The story of the split jeans. Frank rips his 2nd pair of jeans wide open on the way to his surf spot. He doesn't get upset. In fact, he's laughing about it when he shows you the actual split jeans (pretty funny trick with the elbow, eh?)

My perspective: Frank is not a magical being, free from the laws of physics. He's just a regular guy, and his jeans rip, too. What I like is that he can laugh about it, and he wants to make me laugh, so he does that funny like hairy elbow in the jeans gag.

I like this guy. He makes me laugh.

9 – SELF-AWARE & FUNNY (Humanize)

After detailing how Frank was walking around mooning a bunch of kids on the beach, he catches himself and says "As you can tell, our videos are chalked full of usable content, um that's something that you can use immediately to make more money".

My perspective: Thus far, I've really been enjoying what a "Day in the Life" of Frank is like. And now, I really appreciate that he's just called out his own awareness that it's time to pay attention to me, the viewer.

And he made me laugh when he did it.

There is NOTHING more endearing that self-effacing behavior. If you can make fun of yourself AND include other people in on the joke, you're creating an INSTANT BOND.

Scene: At the Cliff

10 – YES! HAVE FUN! (Humanize)

On the cliff, we learn that the wind is "not doing the surf any favors" but Frank also says, "This is still an awesome spot, we're out of the office, we're goofing off a little bit."

My perspective: Whew. Frank likes to goof off, too. That means, in order to be mega-successful, I don't have to work 24/7/365. It's OKAY for me to want some time for myself. I don't ALWAYS have to be in full-tilt work mode.

11 – PAY OFF from Earlier (MASSIVE Humanization)

Just as he's about to start spilling the beans about creating desire and trust for your prospects, Frank warns his camera man that he's about to step off the cliff.

My Perspective: First, the "tease" is brilliant. I'm ready to receive Franks information. He's about to tell me and… he stops to make sure that his camera man doesn't plummet to his death.

And, BTW, this is the same cameraman that I sorta thought was creepy because he abuses Frank's exotic sports car.

Not only do I forgive Frank for delaying again (he was saving an employee from harm), now I also feel kinda "little" for thinking anything bad about the camera dude. Because if he's worth Frank's time… he must be worth mine.

Scene: Back at the Secret Headquarters

12 – SOUGHT AFTER (DESIRE)

Back at Frank's beach front hideout, Tommy, who apparently is just a dude that Frank surfs with, has helped himself to a game of Asteroids on Frank's full sized arcade console.

My perspective: People think that Frank is so cool, that they just come by to hang out with him. Frank is so laid back that he leaves his door unlocked so his surf buddies can stop by and use his place.

13 – WORKS HARD (RESPECT)

As Frank walks into his "Office", the camera cuts away and shows that the sun is setting.

My perspective: Frank actually does work. And today, it looks like he's putting in some extra hours so he can teach me some marketing secrets.

Yes, he may be surrounded by distractions and toys, but he's clearly not lazy. He'll do what it takes to get the job done.

14 – LOVES FAMILY (MASSIVE RESPECT)

On Frank's Whiteboard (which is his entire wall – which is not only cool, it means he's serious about white boarding) is a giant doodle from his 2 daughters.

My perspective: His daughters are involved in every part of his life. They've come to his office and used his office space to play.

Being a family man usually means having and taking responsibility. That's a statement in and of itself. And it's a good reputation to have.

I know that the last newsletter said there would 12 invisible marketing tactics, but when I went back and reviewed my notes, I saw that there was actually 14. Hope you don't mind.

So, what can we take away for this?

First, keep in mind that this is all about Goal Manifestation. Frank has brilliantly engineered a series of very subtle messages that cause the viewers to bond to his lifestyle.

What he has achieved in his personal life is VERY appealing to most people.

• He has a measure of wealth, but he didn't have to say he does.
• He is conservative and cautious, but didn't make that statement – he SHOWED it.
• He balances work and play.
• He works on his own terms.
• He collaborates with other thought-leaders.
• He's doesn't consume money conspicuously. He's kind of "understated"
• He's a likeable, funny guy.
• He cares, even for riff-raff (BTW, I know his cameraman, Andrew – he's awesome)
• He enjoys the company of others and doesn't expect compensation for his openness.
• People want to hang out with him because he's just cool.
• He does actually work hard when he needs to.
• He loves his family and includes them in every part of his life.

In short, "Being Like Frank" would be a good goal to have. So, I think I'm going to listen to him when he teaches me how to make money. Because it seemed to work very well for him.

That is the essence of Goal Manifestation. Frank becomes the living example of my own goals.

Remember, the key is SHOWING, not Telling.

I hate to use the phrase "Live your Life Out Loud", but when you need to show your prospects, the very best evidence of success (by using ANY of the products you sell), is to show the life that has been affected.

Thanks for reading. This was a lot of fun for me. Reminds me of when I used to edit Feature Film trailers.

Andy

P.S. There's already 800 people registered for the Frank Kern Hostage Call.

Sign up below to get the phone number:

If you are not currently a subscriber, you MUST confirm your email address. Otherwise, you'll receive the call information in your email shortly.  Either way, please check your email.

BTW, someone asked me why they needed to "join another list again" to get on this call.

Just so you know, you're NOT joining a list. You're already a subscriber, so that would be pointless. But, we are using GoToWebinar for the Audio Only Teleseminar, and the phone number is sent along after you register.

So, don't freak out or anything – we don't do any hyper-list segmentation just because you registered. It's just the way GTW works.

I want to know how to do the following:

Get a 52% Opt-in rate on my Reverse Squeeze Pages.

Generate 23,407 new subscribers with an 11-minute video.

Double my email Open Rates without using sleaze.

Make SEVEN (That's 7) different offers on the same product to double my sales conversion.

Disguise my content so that it actually SELLS something, and doesn't just educate.

Actually, I want to not only educate AND sell, I also want to use that SAME content to become an Authority and have instant Credibility (and while we're at it, I want it to TRIPLE my sales conversion)

I just need a blueprint that I can use over and over again (so I can DO Stuff, not THINK about what I should be doing) that makes my customers excited about buying from me.

(Pause)

Well gee.  Not asking much am I?  Heh. Actually, I am.  But I'm gonna get that stuff.

Here's how:

WHEN: Thursday, February 12th at 7pm

WHAT: I've taken Frank Kern hostage and will force him to show me how he does it.

WHY: Because he's mastered all of the things on my above wish list.

HOW: I'm bigger than he is.

WHERE: On the phone.  You can listen in.  For free.

**NO PITCHING** I want to learn how to "Get Money" from Frank, not be sold to.

Be my guest on that call.  Sign up below to get the phone number:

You MUST confirm your email address after you submit. Check your email for instructions.

Fair Warning: Frank is a friend.

I 'get' his character. I am personally amused by his antics.

You may not be.

After you get the phone number for the hostage call, you should probably sample a small dose of "The Frank" to make sure you're going to be okay with his brand of education.

Preview this Video

I want to know what you think of Franks Video, so tell me about it with a comment below.

See you on the call!

Andy Jenkins

P.S.  The first 6 minutes of Franks Video is NOT a set of Random scenes.  It's highly engineered marketing.

Right up to the point that he starts drawing on the whiteboard, there are 12 separate "invisible" marketing techniques that he uses.  I've never seen anyone pull them off so well.  Check it out here.

True Story:

Your AdWords Campaign is Smoking HOT!  Massive Click Through Rates with Huge Search Volume.

You just hit # 1 in Google for your Main Keyword Phrase, Organically.

Your Joint Venture Partners have TESTED swipe copy and their hands are hovering over the "send" button.

You unleash all your traffic at once and….

FAIL.   Your conversion rate is less than .05%.

This is true.  I know this because it happened to me.  And like a cheese grater yanked across the soft-fleshy part of your inner thigh…

Being stubborn with a large ego usually causes me "interpersonal problems", but in this case it caused me to limp back over to Microsoft Word, flip on "Track Changes" and start tearing up the offending copy.

13 hours later (wired on Orangina and the occasional clove), I was ready to test again.

Conversion went from .05% to 6.38%.

Here's what happened…

To begin, I'm pretty good at getting traffic, ya know – getting people to my sites.  But what happened here was I forgot to consider the "The Arrival Mood" of said people.

What you message your prospects governs how they will behave when they show up to your offer. I totally spaced on that little nugget and paid for it big time.  Don't be like me.

Do this instead:

You can create buying behavior with just a few simple tweaks to your sales copy – and it doesn't matter what you're offering.

Here's the first thing I did.  I stopped "selling".

  I know.  Just hit 'delete' now, right?  Heh.  Seriously, I stopped selling and instead focused on how to CREATE DESIRE in the readers mind by focusing on what Freud called the "ID" of human nature. And what I mean is, the ID doesn't follow rational lines of cogitation when it considers its next action.

BTW, neither does your prospect.

Think about this – every prospect that arrives at your sales message ALREADY has some form of desire.  The desire has already been created somewhere else.  And it was created NOT by the products FEATURES; it's created by a FANTASY RESULT.

Fantasy Result?  Sounds kinda weird, right?  What I mean is – the result that your buyer absolutely LUSTS after is an emotional concoction based on a "Rescue Fantasy".

If you sell acne medicine, the result of using that medicine will be the elimination of acne. That's the reality of the product's result.

Your buyer, on the other hand, visualizes that little tube of goo as his "enabler" to get a hot date to the prom.

He could smell like (wet) burnt dog hair, be constantly drooling and be sporting a rented tuxedo shirt with baby blue frill – but at that very moment, the tube of pimple goo (priority shipped and liberally applied) is going to get him a date with his own personal version of Cindy Crawford named Libby from 4th period chemistry.  A fantasy, to be sure.

Another example:

You sell camping gear.  And your new hot product is LED-based Coleman lanterns.  You turn them on, they light up (bluish-ly) and the battery lasts forever, kinda. They're waterproof, don't use explosive fuel or an open flame as a light source, and you take them… camping.

Your buyer, on the other hand is thinking about how he can once again let the kids have one, because the old-fashioned kerosene version of the lantern set fire to the $1,856 tent the family used on the last trip when a game of chutes and ladders went terribly wrong.

And…AND his buddy Carl (Buddies named 'Carl' know everything about camping gear apparently) says that the blue LED light doesn't attract mosquitoes.

Carl is of course, WRONG about that (notice color of light from bug zapper…), but it sounded good and Carl wears flannel shirts to church so your buyer listens to Carl.

The point is, your buyer is definitely not thinking about the features of the product (who the heck cares how LED lights work?)

He's probably not even thinking about the benefits of the product (LED Lights last a long time, are durable, and…blue – whatever).

What your buyer is FANTASIZING about is the dramatic (and sometimes unreasonable effect of something as simple as a non-exploding light source, and how using it will play out the next time he goes camping with the family.

It means that when his child starts yelling for him because he has to pee at 3am in the middle of the woods, Our buyer doesn't have to unzip his sleeping bag, rummage for his slippers, kick/trip over his wife, unzip their tent, wait for the pilot to light on the exploding lantern, walk his kid to the public rest room….

…Because now, since the LED lantern won't explode (even during a full-contact game of Jenga), his kids can safely have their own and walk themselves to the potty. And since Crystal Lake is a pretty safe campground, you sleep soundly.

New Lantern = Harmony.

We buy 'things' because we think 'things' will change circumstances important to us.

You have to tap into what those Rescue Fantasies might be to create LUSTFUL buying behavior.   And don't worry about hitting the exact target of the buyer's fantasy either…

…because if you get them thinking about MORE fantastic 'circumstantial improvements', you're just feeding more into the desires that they've already created.

This short video shows how EASILY you can create Lustful Buying Desire

There's 2 killer examples, so have a notebook ready to copy them.

Now, I'm off to fantasize how that treadmill in the corner of my bedroom is making me thinner just by looking at it.  And who knew they made such excellent clothes hangers, too?

Freud-ingly,

Andy Jenkins

P.S.  I'm hoping to have a VERY Cool update on the state of Search Engine Optimization for you really soon.  Leslie Rohde, Dan Thies, and Jerry West have been giving "The Google" fits with some of the shenanigans they've been…"getting away" with.

More very sooooon.

Feel free to forward this to a friend, partner, colleague, or persons named Carl.

Follow meeeee on Twitter:  www.twitter.com/AndyJenkins

I sent this at about 5pm Eastern, so there's only about 1 hour left before we shut off FormulaFIVE enrollment.

Before I pull the plug, I just wanted to thank you for a couple things. Sincerely.

1) I know what it's like to be on your end of a launch like this. You get just BLASTED with hype from all angles. We appreciate you continuing to hang out with us through out the onslaught.

Just a little tip if you have an email newsletter: We had a .04% unsubscribe rate during this campaign (which is really low).

People told me that the all the videos, webinars, tele-seminars, and reports; all the Free CONTENT made them even more excited to be part of this experience.

So, thanks for saying that and being a subscriber.

2) Your Feedback is a god-send. I can’t thank you enough for it.

We asked you to just try this stuff in your business, tell us your results, and give us your feedback. And you did.

When you respond to our questions on StomperBlog, or an email ollow-up, or the surveys we field, it does more than just help…

It makes us evolve.

When we asked what would make FormulaFIVE easier for you to afford – you said an extended payment plan. So, we made one for less than $200. And we didn't take out ANY part of F5 to do it.

When you said you needed help with product creation, we created an entirely new module about product development and threw it in for no additional cost.

When you said you wanted to meet other success-driven business people, we created a special FormulaFIVE LIVE seminar so you could do just that. And again, no additional cost.

We're in the business of helping you. Your feedback makes us evolve to better fit the needs of YOU.

So for that, and all of the other things you do…

…thank you.

For now, it's time to close down our FormulaFIVE enrollment. At 6pm, the offer disappears.

All I ask now is that you give this page your full attention and decide if you're ready for FormulaFIVE. Just one hour left, and the choice is all yours.

Click here now to learn how you could double your business with FormulaFIVE in less than 90 days.

It's my sincere hope that you'll join us today.

As always, thanks for your support!

Best,

Andy Jenkins, Paul Lemberg and the FormulaFIVE Team

P.S. Don't forget, you can try F5 for 45 days for less than $200 and there's a 50x ROI Guarantee. There's no risk at all to check out FormulaFIVE today.

You'll be well into the 2nd module (of 6) before you even have to decide to stick with us or get your full investment back.

P.P.S. By the way, not a single server failure, shipping issue, or contact failure occurred during this launch.

To our awesome vendors (InfusionSoft, Telligent, Accurate Communications, and PDB Fulfillment) thanks for making us look good.

We hope you've been enjoying this little series of newsletters.  (If you missed them so far, they're all here on StomperBlog.com).

Before I get to today's newsletter (All about a LAZY way to get more leads TODAY) - I want to remind you about the teleseminar you're invited to:

It's called "Getting More Leads and Traffic – FAST", and it will also feature FormulaFIVE creator Paul Lemberg and me.

It'll be at 8pm Eastern TONIGHT (Monday, February 2nd), and you can find out more about what we're going to talk about and register for the call here.

And, the best part – this call is totally free!  Join us tonight!

… Now, let's talk about leads.

If you recall, last week I talked about how new business owners mistakenly focus their limited business development efforts on trying to get NEW customers.

We talked about the importance of fully monetizing the customers you already have.  They have more money to spend, and they already like you.

We're going to look at a similar idea when it comes to lead generation.

The struggling business owner would LOVE to get more leads, but often, we have a million other things on our mind too.

We can just never seem get around to doing the things we ought to do, like exploring more business opportunities… aka leads.

But don't go feeling guilty over it…

I want to suggest a "lazy" way you can instantly get an injection of fresh leads into your funnel, and it won't take much more work than you're already doing.

In the same way that most business owners are NOT getting the most they can from their customer base, you're ALSO not likely maximizing the lead sources you already have.

Think about how you're generating leads now:

• Pay Per Click
• JV Partnerships
• Affiliates
• Squeeze pages and opt-ins
• Phone blasts
• Fax blasts
• Cold calling

However you're currently doing it – take a moment and reflect.

Could you bump any of your CURRENT lead generation strategies up just a tiny one or two notches?

Could you increase your AdWords budget?  Could you target more keywords? Could you make just one more partnership? Could you recruit just a few more affiliates? Could you make another squeeze page? Etc, etc…

Chances are, any of these avenues could EASILY bump your incoming leads by 5% to 10%, even as high as 15% right out of the gate.

No new sources, no new mechanisms needed to pull it off.

Just look at what you're doing, and do it a *little bit* more.

Do it now.  Do it today.

I said earlier that leads are really just business opportunities.  That's all – you're just creating opportunities for people to decide to do business with you.

And because of that, it's really a whole lot easier to scale what's already working for you than it is to start mining a whole new source.

In fact, mining is a good metaphor.  A prospector doesn't just pull a couple of gold nuggets out of the ground and move on.  They dig deep and get ALL of the profit they can.

You should be doing the same thing with your existing lead sources.

Repeated exposure to your business opportunities will make prospects more likely to become customers.

Multiple messages from you will help convince people of the benefit of doing business with you.

Repetition has a better chance of catching a prospect in a time of need, too.  Someone who didn't need your products or services last month might be desperate for your solution today.

When researching new partners or recruiting new affiliates, use your current success to prove the benefits of working with you.

Often, the materials we need to grow our businesses are right in front of us, and we just tend to overlook them because we're conditioned to be looking for the next NEW thing.

So do yourself a favor, and give your business a boost. 

Take some time out today and try to turn JUST ONE of your lead generation methods up, JUST A TOUCH.

Then I want you to come to StomperBlog.com and tell us about it.

And listen, if Lead Generation is something you're really interested in learning more about, don't forget about tonight's call!

Paul Lemberg, creator of the FormulaFIVE business growth program, will be having a special teleseminar with me TONIGHT!

It's at 8pm Eastern TONIGHT:  Monday, February 2nd.

You can register for that call here and get all the lead strategies your brain can contain – all from a guy who has earned his clients $327 million in additional profits in the last 15 years.

I think it will be worth joining us for the FREE call, don't you?

Now, HERE'S something else you might be interested in.  We've got another case study video from one of our clients.

Meet Cheryl Antier.

Cheryl took our advice on really detailing the VALUE of her services, and going into deep detail about what's included with her offerings, as well as how she stacks up against the competition.

The first client she showed her new pitch to is down for an EASY $10,000 in business for her!  Way to go, Cheryl!  Check out her case study here and tell us what you think!

FormulaFIVE – Module 3: "Lead Landslide"

Look, getting leads is vital to any business.  That's why we've got a teleseminar tonight, that's why we've got this newsletter today.

We even have an entire module in FormulaFIVE dedicated to getting MORE leads.  It's that important (Top FIVE)!

The average small business uses just 1 or 2 ways to get Leads into their sales funnel. And usually 1 out of those 2 lead generators creates poorly qualified prospects that convert poorly – causing you to lose money.

Lead Landslide will show you 20 different ways to get more leads and prospects to your newly minted sales stacked, margin magnified machine.

Using Lead Landslide, you'll be empowered to:

• Automate your lead generation – set it, forget it and watch it scale to the highest level you can handle. YES! "Set it and forget it!"
• Choose from a list of profitable lead sources to consistently yield qualified leads that result in sales and margin increases.
• Calculate the critical "Marketing Revenue Multiplier" so you can know down to the nickel exactly how much you should be spending on every lead you get… and when you're spending way too much (You might be spending more than 45% what you should be) And, when you're spending way too little.
• IMPORTANT – As you take action with the FormulaFIVE system, you might find yourself suddenly about to afford those "overpriced" Google AdWords clicks that you once thought were once out of your reach.
• Unleash the Fastest and Safest formula to create a systematic referral program to increase your leads by at least 20, 35, 50% or more.

There's a ton more info about FormulaFIVE right here

Hope that helps!

Till next time!

~Andy

P.S. Check this out – we like Cheryl's case study so much, I want you to hear in her own words:

"It just did one of those little paradigm shifts, and my frame of reference has changed.  And the thing I can't believe is that this is only the first module.  I mean, I can't wait for the rest of them…"

"I think you probably made me $7000 with this course just right now.  I'm figuring that I'll easily add $150,000 this year.  Instead of only taking 6 weeks vacation in the summer, we'll maybe take 8."

"And it means getting to spend more time with the kids, and a little more shopping (shopping is always good), and also it means being able to give a little bit more to my favorite charities."

There's still time to get in on FormulaFIVE!  Use the "Recession Buster" plan to secure your spot.  Get it here