Hey Stompers,

As you may have heard, Google recently announced testing of a new, more powerful version of their search engine technology.

It's code-named "Caffeine" and you can read about from Google's own Dev Blog here.

Now, as business people who rely on SEO, any time Google gives us some insights into what they have planned for the future, we need to pay attention.

So what can we learn from what Google is telling us about the future of search?  Here's a quote I think is particularly telling:

"It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions."

I think that one sentence tells us all we need to know about where we need to be moving, and here's how:

1. Size and Indexing Speed: This tells us that Google is going to be crawling more pages and indexing them FASTER.  This continues Google's focus on fresh content – so many new pages are created every day, they can't keep up.

2. Accuracy: This indicates that the sites that will continue to "win" the search game are going to be the ones that can correctly match up the searcher's keywords with the content they were actually looking for.  Google indicates that they're interested not only in what sites people click on, but what the searcher's behavior is once they arrive.

With that in mind, success will come from testing and adjusting your pages to better serve your visitors.  It will no longer be enough to focus on the keywords alone, but on actually making your content relevant to what those searchers want.

One way to do this is through careful organization of your site structure, organizing information in ways that people will find useful, not just search spiders.

3. Comprehensiveness: To me, this indicates that Google will continue to heap love upon "authority" sites – ones that do a really good job of completely covering their selected niche.

In Google's never-ending quest for relevance, Google wants to see sites that can indicate a thorough and comprehensive resource for what people are searching for.  This is why it's important to continue to build pages that rank for ALL your relevant keywords.

It's not just about the individual SERPS, but the "profile" that a comprehensive site creates.  I can imagine that this focus could be partly to combat "SERP Spamming" tactics where results are flooded with multiple, largely identical copies of the same information spread across multiple Web 2.0 sites.

More and more, it's going to be important to create sites with larger and larger collections of content in order to really dominate the listings.

Once again, Google shows that they prefer larger, older sites that are packed with useful information.

So even though there's been a lot of buzz around this announcement and lots of speculation, I don't think you need to change too much if you're already doing your SEO the StomperNet way.  What's working in Google now for us appears to be exactly what they want to encourage.  In fact, they want MORE of it, FASTER.

So get started today, so by the time Caffeine comes out of BETA, you'll be so far ahead of your competition they may never be able to catch up.

Here's Hoping, and Keep Stomping!

Brad Fallon
CEO
StomperNet.com

Today, I have something else for you instead: another free SEO video – this time from Dan "Keyword Master" Thies.

Don't those SEO "wizards" seem to have a crystal ball peering into Google's inner workings?  How do they know when Google starts dancing before anyone else can even hear the music yet?

Well Dan's going to tell you how you can get on Google's not-so-secret "Insider's List" so you get an email whenever they change the algorithm.  It's really that simple.  (Yes, really.)

"After more than 6 years… I have not met a site where I could not create ranking improvements from internal linking changes alone".

– Leslie Rohde, GoingNaturalSix Video #2 – "Referential Integrity Rocks!"

I've got a New SEO Video for you today – it's from Leslie Rohde.  If you don't know who Leslie is, you can read more below the video, but I suggest you just get started watching now.  It should play automatically.

Two things, if you please:

1) Mass Control Bye Bye

2) Search Engines are Good, but Goofy.

Mass Control 2.0 "Bye Bye"

This launch was so good, I've simply GOT to reverse engineer it (like I did with Frank's 2^nd video) and create some checklists for people to evaluate their own marketing processes because…

Frank set a new standard, and I think and it needs to be memorialized…

..and then copied.

Mr. Kern, if you're reading – congrats pal, I learned a LOT and the system is ninja.

My "Gonzo" bonuses for MC 2.0 are here, and the last handful of Mass Control 2.0 systems are available here.

I wonder what the High School Guidance Counselor that said "Frank, think hard about a public sanitation career" is thinking now.

For that matter, what would your High School Guidance Counselor say to you – if they met you today?

Heh.

Search Engines are Good, but Goofy.

Have you ever been DREADING being on receiving end of a phone call or email or letter?

And then… you get it, and it turns out to be… Okay.

And every once in a while, the news you get it is of the "BOOYA!" variety.

That's what's about to happen to you.

The State of the Search Engines

I've gathered up Leslie Rohde, Dan Thies, and Jerry West to create a

"State of the Search Engines" series of audio podcasts.

So, shut off CNN, or FOX News, or whoever is filling your day with fear and poison, because:

We've got "BOOYA!" news about Search Engine Optimization.

BTW, these podcasts will be free.

We're just finishing up the last of the topics that we'll cover – but before we go into audio production, I wanted to ask you if you had any questions of your own, or suggestions for hot SEO topics.

If you do, just help yourself to the comment box at the bottom of this very page.

I'll post the release dates shortly.

Andy

P.S. Never one to mince words… I laughed pretty hard when I got this email:

"Dear Recession,

Suck it.

Sincerely,

Frank Kern – Mass Control 2.0"

P.P.S. This is why I don't listen to the news anymore:

"Wall Street indices predicted nine out of the last five recessions!"

(BTW, the dude that said that won a Nobel Prize)

I have awesome news for those of you who have already gotten
"Stomping the Search Engines 2″ and "The Net Effect" first
issue for free.

We have 4 MORE unannounced bonuses from friends and allies of
StomperNet.  If you've already taken us up on the "STSE2 for
free" deal, you're AUTOMATICALLY eligible for these four NEW
bonuses.

NOTE: If you HAVEN'T gotten STSE2 and "The Net Effect" yet -
you can get them here right now.  If you get them before
MONDAY, September 15, you get ALL these bonuses TOO!

New Bonus #1 – Howie Schwartz: Another StomperNet faculty
member sweetens our deal with a collection of the "Best of"
clips from every live presentation he's done so far this year. 
Plus, he got his friends at Miami Graphics to throw in $4000
worth of templates you can STEAL for your own business.  All
yours – all FREE.

New Bonus #2 – Mike Koenigs: Get the top secret "10×10x4 Video
Marketing Money Magnet" from this StomperNet Faculty and web
video genius.  Along with this never-before-released content
creation formula (A $397 Value), you'll ALSO get one month of
the Traffic Geyser video distribution service with it (a $97
Value)!  That's nearly $500 worth of video marketing education
and tools – yours FREE.

New Bonus #3 – Jason Potash: One thing you're going to need
when you're doing SEO is a source for links.  We show you how
to find your own, but why not jump-start your efforts with 30
days of membership to Traffic Kahuna.  Exchange links with the
ENTIRE 2000+ site, $147-a-month traffic network – yours FREE!

New Bonus #4 – Clayton Makepeace: This old-school direct
marketer is world famous in print advertising circles.  He's
taking that expertise to the web in a HUGE way, and he wants
you to QUADRUPLE your business by giving you "The Quadruple
Effect" report detailing this direct marketing secret weapon,
and EXACTLY how to use it in your own business.  This guy's
knowledge has generated $1.5 Billion in sales.  You get it FREE.

And those are just the NEW bonuses available if you try "The
Net Effect" and get "Stomping the Search Engines 2″ for free.

Don't forget the DOZEN killer bonuses we've already added on: 

Jeff Johnson: Over 7 hours of SEO video training from the
"Underground Training Lab".  Some people people paid as much as
$5,000 to get this training live.  People have paid $997 for
the DVDs – you get the BEST 7 hours, 54 minutes, and 54 seconds -
All FREE.

Eben Pagan:  Get "Advanced Persuasion and Copywriting Training"
from one of the most successful sales copywriters and info
marketers teaching today.  To get this same information, people
have had to pay from $1,500 to $5,000 or MORE with Eben's
company.  You get it FREE.

Ed Dale:  Get 1 FREE month of membership to the "Immediate
Edge" membership program .  Learn advanced NEW marketing
strategies AS THEY ARE DISCOVERED – before ANYONE else.  A $97
value, yours FREE.

Brad Callen: The creator of many of the most widely used
traffic generation tools ever used offers you his "Article
Submitter Gold" Software.  Publish your unique articles
instantly to hundreds of websites and get tons of one-way
backlinks to your site.  (Google LOVES it) – Sold elsewhere
from $67 to $97 – yours FREE.

Trey Smith: Get your copy of this Never-sold-before launch
automation software!  Auto-Launcher 2: Create automated
launches using your existing email list.  Create automatic
countdown and sales pages that run completely on autopilot. 
Unavailable ANYWHERE – yours FREE.

Shawn Casey: Learn the Secret Affiliate Story – super-affiliate
strategies Shawn Casey and Tellman Knudson used to win a
Ferrari AND make the most sales for a recent mega-launch (and
how you can leave other affiliate marketers in the dust, too). 
Even learn how to attract super-affiliates to promote your OWN
products.  Valued from $697 to $2000 – yours FREE.

Yanik Silver: Get TWO Special Private Reports from Yanik's
"Underground Secret Society" Newsletter, PLUS an additional
unannounced SECRET bonus.  These back-issues are not available
ANYWHERE. Over $250 in Value – yours FREE.

Mike Filsaime: Another bonus not for sale ANYWHERE – Get the
presentation of the "7 Figure Code" Launch Case Study – The
Step by step blueprint used to generate $1 Million in sales in
just a week!  Get the "making of" a Million Dollar Launch –
Unavailable ANYWHERE else – Yours FREE.

Paul Colligan: You get the "New Media UberPack" Webinar
Series – 6 pre-recorded webinars from a StomperNet faculty
member on how to use the power of Web 2.0 to gain an
exponentially growing source of leads + one LIVE webinar "The
New Media Mindset" with Paul IN PERSON.  These webinars have
never been offered before in a single package – ALL Yours –
FREE.

Jeff Mulligan: Gives you FOUR "Best of" Quickie Profit
Lessons – implement these conversion boosting tricks (they take
less than an hour) and start making more money from your
website TODAY.  Jeff has shared these previously with our $800
a month members at a LIVE Event – Yours FREE!

Jeff Walker: The guy behind the "Product Launch" concept – has
never sold ANYTHING of his for less than $999.  You get a
teleseminar series on how to execute launches successfully in
your niche markets PLUS, learn how to become the "guru" of your
own niche – it's EASY with Jeff's secret methods.  Unavailable
ANYWHERE else – Yours FREE.

Rich Schefren: "Guru to the Gurus" – Rich wants you to have
Exclusive Trial Membership to his "Business Growth System" for
only $1 – AND StomperNet will REBATE your $1!  So you get to
try the same business growth coaching program that Brad Fallon,
Mike Filsaime, Joel Comm and MORE have taken and revolutionized
their businesses – yours FREE.

And those are just the BONUSES for an already incredible offer.

Again, just to be clear.  If you've already signed up to get
the "Stomping the Search Engines 2″ expert SEO DVD course for
FREE, just for trying the first FREE issue of "The Net Effect"
Professional Internet Marketing Journal – all these bonuses are
already YOURS.

We'll email all customers on MONDAY, September 15th to tell you
how to claim them ALL.

That's when the offer ENDS, so if you HAVEN'T gotten this
killer offer yet, you need to check out EVERYTHING on this page
before Monday, September 15.

After that, it will be TOO LATE to participate in the largest
and most successful Internet Marketing Giveaway EVER.

Hope you'll take us up on this (if you're not among the 14,000
or so people who already have) – it's 100% for real.

Keep Stomping
~Andy Jenkins

Today, we've released a NEW video announcing some AMAZING
bonus offers for people who purchase "Stomping the Search
Engines 2″ and "The Net Effect" before Monday, September 15th.

Now, we know that even though we dropped the ball and messed up
our launch date last week, a TON of people have already taken
us up on this offer – so THANKS to you if you did.

And if you haven't, we've decided to pull out all the stops and make
this the best offer we've ever made.

That's why we called up some of the top marketers in the world
and basically twisted their arms until they'd give us a good
bonus that we could give to EVERYONE who picks up "Stomping the
Search Engines 2″ and "The Net Effect" for FREE.

We thought it was going to be 3 bonuses at first - we ended up
with TWELVE.  A DOZEN High-End bonuses.  From the leaders in this
industry.  Real Products.  Amazing Information.

• Rich Schefren
• Jeff Johnson
• Ed Dale
• Jeff Mulligan
• Yanik Silver
• Trey Smith
• Eben Pagan
• Brad Callen
• Shawn Casey
• Mike Filsaime
• Paul Colligan
• Jeff Walker

Just go watch the video we made to get all the details.

We hope you'll love these bonuses – we hope this shows what
it's REALLY like to be part of the Stomper family.

And don't forget, you get the bonuses if you take us up on the
free offer of STSE2 and The Net Effect before next Monday.

We don't deserve this amazing success – but YOU definitely
deserve these bonuses for sticking with us.

Welcome to the StomperNet Family!  We hope you join us.

We know you'll love them, so check out the video here for full
details.

Until next time, KEEP STOMPING!
~Andy Jenkins

STSE2 and TNE are available here – we're keeping an eye on
the server load for now, but please go ahead if you want to get it now.

Hey folks,

Due to some technical problems that cropped up late today, we
were NOT able to hit our launch date and that REALLY kills me.

I've been reading the emails and checking the blog comments -
we KNOW you guys are bummed about not getting this today.

Heck, some of you are even mad – and you DESERVE to be.

My time is valuable to me, so I know yours is too.

I put up a very short video update explaining what happened
right on the main page here.

The whole staff is mobilized right now, and we'll be burning
the midnight oil until we get this working 100%.

We're rescheduling the launch for tomorrow at 2pm Eastern, so
we can quit bumping this hour by hour, and it'll let us
properly test everything.

Listen, you WON'T miss out on this deal.

So bookmark the main page here, and we'll see you tomorrow at
2pm Eastern.

Again, on behalf of ALL my Faculty and Staff – I'm very sorry
we couldn't pull this off for you today.

Talk again soon,
~Andy Jenkins

P.S. We've opened a notification list on the main page with my
video update.  IF we manage to get everything working BEFORE
2pm tomorrow, we'll let that list know.  No marketing messages
there – it's just to update you on "Stomping 2″ if you want to
know ASAP when we're ready to go.

We want to make sure we have everything in order for the
"Stomping the Search Engines 2″ and "The Net Effect"
release today.  We know we're going to get pounded by
people excited to get this.  In fact, we already are!  But
we're not quite ready yet.  We'll let you know ASAP.

Go here now though and bookmark it.

~Andy Jenkins

UPDATE:  Very sorry for the delays folks – we're working hard
on this side to get everything set.

If you're already on our mailing list, we'll email you when we're open.
If you aren't, you can subscribe there at the top left, and you'll also
be notified as soon as we're ready.

 Thanks very much for your patience!