Sorry for the bit of French in the title there. Tout-suite means RIGHT NOW! And that's when you should be using Twitter in your business: RIGHT NOW!
Today's "Cheat Sheet" will give you StomperNet's Twitter Tool Tips. (Say that 3 times fast!)
This is IMPORTANT and you need to know about it RIGHT AWAY.
Tonight Facebook is staging one of the biggest virtual land grabs ever – the rush to claim your own name on Facebook.com.
You've heard of Internet Marketers claiming that the surge of traffic crashed their servers?
Well tonight there will be a server rush that has rarely, if ever, been duplicated on the Net. And you NEED to be part of it.
Right now if you want to send someone to your profile, you have to figure out a URL that looks something like this:
www.facebook.com/people/Your-Name/585946540
(That's an inactive URL, BTW, so don't click it.)
But wouldn't you rather own www.facebook.com/yourname?
And this becomes even MORE important for Facebook Fan Pages (not your regular friend profiles, the pages you can set up to promote your business.) Can you imagine how devastating it would be to have someone else own your company name in Facebook?
In the past, it was easy to own your own name on Facebook, all you had to do was to spend a large amount with Facebook (think $50,000+ per month) or be a huge celebrity, and it was yours.
But starting tonight at midnight Eastern US time (that would be 9:00pm Pacific time) you can claim your name as a facebook URL. Plus, you can claim names for your business pages too.
But here's the catch – it's first come, first serve. Imagine a couple of hundred MILLION people all try to grab their name at the same time, and there will be some interesting server shenanigans occuring.
Here's what to do.
Tonight at midnight US Eastern time, login to Facebook then go to http://www.facebook.com/username
You will see a form that will give you several suggested usernames, and the ability to choose your own. Either choose one of the names suggested or type in your own.
Repeat this process for any Facebook Fan Pages you administer, though there are three catches: first, your page must have over 1000 fans prior to May 31st 2009, you can't claim something generic like travel or insurance, and you can't claim someone else's trademark.
In fact, if you have a registered trademark, I suggest you go to
http://www.facebook.com/help/contact.php?show_form=username_rights
right now to prevent others from grabbing your name.
If someone else has already has your name, get creative - add a period, or a dash, shorten it, lengthen it, or slap a number in there somewhere.
That's the drill. I'll be there at midnight, and I suggest you be there too.
And bring a book, the page refresh times may be really sllllloooooowwww.
Don Crowther
SMARTS Founder
StomperNet Faculty Member
Before we get into Part 3, I wanted to let you know we're going to be talking about Traffic Kahuna, which Jason Potash and
company are releasing today.
In the previous parts of this series, we focused on the idea that as internet marketers, we need to:
Stop building links, and start building connections.
We talked about how through creating connections between ideas, and developing relationships with site owners and bloggers, we can essentially take on a shepherd role in our niche markets. We can steer the tribes we target by helping them develop their niche interest.
If we use this strategy wisely and ethically, we can practically use OTHER people’s web properties as part of our own lead generating funnel.
We are no longer perceived as an outside force – like a door-to-door salesman imposing on their community.
We instead become a valued member of that community, associated not with marketing messages, but rather with being a valuable resource of information – as well as a provider of products and services.
Note: This is Part 2 of a series – click here to see Part 1.
So, last time we talked about how you need to rethink your linking strategy to focus on building real connections rather than just plastering links all over creation.
Here's a summary of how I think we can ethically and profitably build connections in our niches:
1. Identify "tribes" of people with common interests
that we want to target with our messaging.2. Find the bloggers in those tribes who have
readership and influence, and who regularly write about
your niche topics.3. Of those tribal blogs, identify the ones that will
also give you SEO benefit through linking (primarily,
blogs that don't add rel=nofollow to links in their
comments).
You read that subject line right.
Stop. Getting. Links.
Until you evolve your thinking about what "links" REALLY are, you risk wasting your precious time and resources on work that will lose its value in the long run.
Ever since Google invented Page Rank, human behavior has determined what websites were really "about" and which ones were more relevant than others.
Page Rank did this by giving webmasters and site owners the ability to "vote" for the sites they liked with their links.
But now, with things like social bookmarking and content tagging, EVERY web user gets to vote on the relevancy of content – not just webmasters and site owners. Anyone can Digg, anyone can StumbleUpon, anyone can blog.
And that's a great thing for marketers.
After all, it's the PEOPLE on the web that we really want to reach anyway. A spider program will crawl any and all links it finds, but it won't ever take out a credit card and BUY anything.
Hey guys,
Back again with the follow up to the Video and Social Marketing case study we presented earlier this week. (If you missed it, you can catch the blog post here).
If you remember, I showed you how Jeff Johnson did a demonstration of just one of his "Get More Traffic" blueprints at a LIVE conference.
By following the 6 steps he outlined, he got 6 of the Top 10 Google listings for his keyword. Here's the evil part…
He says it took 15 minutes of work, and less than 24 hours of waiting to get those results!
I know what you're thinking, you're probably calling "Baloney!" and I have to say I was thinking the same thing, but I DID see it – so go figure.
Hey Guys
While we've been busy here at StomperHQ rolling out SMARTS for our members, we wanted to make sure and keep you in the loop when we come across any killer USABLE strategies we can tell you about.
You've seen our videos, and I think we've clearly demonstrated how using video and social marketing together can be a deadly 1-2 combination. Here's something you might NOT know.
What if I told you that by combining the power of video and social marketing in a measured, repeatable way, you could get MULTIPLE listings on the Search Engines for your content?
Now, I'm NOT talking about the indented listings we covered in the Going Natural 2.0 series. This is a method to get your content onto multiple sites, and get them all ranked for your keywords – securing 2, 4, 6 – And Yeah, even all 10 listings on the front page of the SERPs (just like we did for the phrase "Going Natural 2.0″)!
Let me walk you through a case study on this method, and then I'm going to give you the full, step-by-step rundown on how to do this yourself, so get comfy, maybe get yourself a cup of tea (if that's your thing). Kick off your shoes, and let's get started.
Back in November of last year, Jeff Johnson was holding a workshop for his GetMoreTraffic course, and he wanted to demonstrate the POWER that video and social marketing can have, so he did a LIVE challenge for all the attendees.
Here's what they did:
1. Jeff picked out a product to promote. In this case, he chose the Casio ex-z1080 digital camera. Jeff already has a digital camera review blog, so this was the perfect choice for this demo – but trust me – this will work for anything.
2. Jeff had his assistant show a quick video of Jeff, right at the workshop, using the digital camera he was promoting. Nothing fancy, just a quick one take review on the camera, why it was cool, and where to find his blog for more info.
3. Jeff's assistant used a mass video uploader to put the video on YouTube and 10 other video sites. You can do this manually for free, but we recommend a paid service like HeySpread or Traffic Geyser – it will save you a LOT of time and effort.
4. He posted the YouTube video directly to his camera review blog.
5. He took the blog post URL and submitted it to between 10 and 20 different Social Bookmarking sites using the free tool at SocialMarker.
6. Here's where the "magic" happens, okay? He then took the actual video pages themselves (YouTube, MySpace, etc.) and bookmarked THOSE pages as well, again using the SocialMarker tool. Just like before, he picked between 10-20 of the sites available on that service and bookmarked each video page.
7. That's it! Not even 7 whole steps!
So what were the results of this experiment? Care to guess?
Within 24 hours of completing the project, Jeff got 6 of the top 10 spots in Google for his target phrase "Casio ex-z1080 10.1 mp digital camera"! That's a PERFECT long-tail phrase that will pull in comparison shoppers and buyers, and he's DOMINATING the search results. He's set himself up as the AUTHORITY on that camera, and he's engaging his visitors with a dynamic video review.
This IS Internet Marketing 2.0.
6 Simple Steps – and within HOURS – 6 of the top 10 listings on Google. Just… Wow.
Now, here's what's important to note. If you go and check out that search term now, you'll see that the video pages from YouTube and GoFish are STILL RANKING on the first page with 3 results. Jeff hasn't touched those pages since the video was uploaded in November.
The blog posts and the blog post listings on the social bookmarking sites have all fallen out of the Top 10 by now though. This is why step 6 is so important. Use video WHENEVER possible, and bookmark the video pages on the video sites themselves in addition to your own blog post. That's the "magic" key to this strategy.
If you want to continue to dominate the SERPS for your niche terms, simply keep adding new videos, and keep bookmarking them as above. The new ones will "replace" the old ones as they drop out of the SERPS and you'll have an easy time of maintaining your search engine real estate.
Jeff's assistant did this ENTIRE project in 15 minutes, INCLUDING shooting the video! 15 minutes of work – 6 top 10 listings for the SAME TERM. It boggles the mind.
Now, like we said before, Jeff did this demo as part of a live workshop for his GetMoreTraffic Blueprint course, which we told you about last year. Of course, when we heard about Jeff's live demo of this technique, we had to get his permission to tell you about it. We're all about video, and with SMARTS going on, we're all about social marketing. This is the exact kind of stuff we used for the SMARTS launch, and this is the kind of stuff we've been teaching our members how to do as well.
Jeff knows his stuff, or else I wouldn't share his techniques with you. Now, Jeff specializes mostly in actual coaching when he teaches this stuff, but unfortunately, his programs are currently all full and he's not taking on any more students at this time.
However, Jeff currently has a package available that is essentially 3 years of his coaching, all packaged together in a home-study course and membership site. If you didn't have the opportunity to participate in SMARTS with us, or if you want MULTIPLE traffic strategies (not just Social Marketing) then there's probably no better resource available right now. It's only available until next Tuesday (2-19-08) but you can give it a test drive F'ree for 30 days.
Check out the "Best of Jeff Johnson's Coaching" here.
Even if you don't want to get more of Jeff's "blueprints" like the one above, you're still going to want to keep your eyes peeled right here.
See, Jeff's a good friend and we talk a lot about new strategies and tactics all the time. When I told him I was going to be telling you about one of his "blueprints" from his closed-door coaching sessions, he agreed to sit down with me and give me some ADVANCED tips for this strategy to ensure HIGHER rankings that last LONGER.
However, I think I've already given you plenty to work with for now, and I want to save up those strategies for our next newsletter.
Don't worry though, we'll have that out to you LATER THIS WEEK! Do yourself and your business a favor and put this technique to work now. You have 15 minutes to try it don't you?
See you again in a few days!
~AJ
P.S. If you try this out and have some success, or even if you just like the technique, please leave a comment here on the blog and let us know! Talk again soon!
P.P.S. And again, if you want more great strategies from Jeff, you can't beat this "Best of Jeff Johnson's Coaching" package. The only other people who have ALL this content from Jeff had to collect it over the past 3 years. You can get it all at once, and take it all in at your own pace.
OK, I got lots of comments and questions – so I thought I would give you all of the sordid details…
A few days ago one of the sites that we mentioned in our "No Secrets" video had made some changes. Basically, they introduced a new "no linking" strategy.
I'm going to give you all the details about what happened, and possibly WHY it happened.
There's a lot of information in this post… so it's going to be a bit long. But I think that you will find that it pays you back many times over for the time you spend reading it.
But first I have one important announcement…
— Re-Opening SMARTS for 24 Hours —
I will give all the details down below, but we've decided that we're going to re-open SMARTS for a final 24-hour period.
And we are going to open it at the ORIGINAL discounted price. In other words, we are turning back that $600.00 price increase.
But only for 24 hours, starting Monday at 2:00pm Eastern time.
http://www.stompernetpresents.com/SMARTS
—————————————–
OK, just about two weeks ago we released our "No Secrets" video. In that video we gave a bunch of new strategies for using social media sites to build your business.
One of those sites was scribd.com
To see the exact strategies we mentioned about scribd.com, check it out here:
http://www.stompernet.net/goingnatural2/
The part about scribd.com is right at the 27:20 mark in the video.
(HOWEVER, if you haven't seen that "No Secrets" video… don't skip ahead – the entire video is completely packed with strategies and tactics for social media sites. Go watch it now.)
Now this is where it got interesting – and it proves the power of social media. That "No Secrets" video went viral. People started talking about it, blogging about it, passing the URL around.
And it was viewed many, many tens of thousands of times.
Naturally, many of those people put the strategies to work. In fact, lots of them got almost immediate results… they even posted comments about their results on this blog.
But, of course, with SO many people viewing the video, well let's just say not all of them used the scribd.com strategy the way they were supposed to.
And just a few days after we released that video, scribd.com made some changes.
http://blog.scribd.com/2008/01/support-for-html-uploads-discontinued.html
Now this post is NOT about bashing scribd.com at all. It's their site, and they are completely free to set their own rules.
And I imagine our video sent an insane amount of traffic to their site. And since this was a free video, those people did NOT have the benefit of our SMARTS coaching program… so some of them may have abused the system.
Inside SMARTS we are very, very clear on how to use the social media sites AND stay within their rules. The bottom line is that you need to stay on the right side of the social media community – or you could get burned.
Here's another key point – these social media sites are constantly changing. They come and go, they add rules and change rules.
And that's why we've built up a SMARTS community. Basically, you have a whole team on your side — from all the people in Stomper Labs to all the HUNDREDS AND HUNDREDS of other people joining SMARTS. This has already blossomed into a long term social marketing community – this community will be our radar screen and keep us at the cutting edge of the Web 2.0 world.
In other words, there are HUNDREDS of social media sites (actually, we currently have 1,920 in our SMARTS database… and we add more every week.)
Now obviously, no one person can keep track of all those sites, much less learn how to use them effectively. That's what our SMARTS community is all about. It's like having hundreds of other people watching your back.
As sites come and go, get stronger or weaker, our community will have their finger on the pulse of the social marketing world.
So that leads us back to SMARTS and our decision to pull it off the market last Friday…
Now I will admit that we were a bit hasty in our decision. When in doubt, I will always – ALWAYS – overreact on the side of protecting our SMARTS community. That's going to be my first instinct.
Basically, when it comes to the community, it's a case of "shoot first and ask questions later".
But I'm not "Attila the Hun", and I'm always willing to reconsider.
And that's what I've done this time – so this is what I'm going to do…
As I mentioned up above, we're going to re-open SMARTS on Monday… but only for 24 hours. After that, we'll close it for good – or at least a long time.
And if you look at the way we've run StomperNet (which is STILL closed to new members), you know that we stick to our word on that kind of thing.
One more thing – because of the general "weirdness" of the way we pulled it off the market without warning, we're going to go one step better…
We are going to TURN BACK the $600.00 price increase, and you can jump onboard for the initial discounted price.
To get in on this deal, go to:
http://www.stompernetpresents.com/SMARTS
Remember, this deal is available from Monday at 2:00pm Eastern until Tuesday at 2:00pm Eastern.
That's it. After that, it's gone.
Best regards,
Andy Jenkins
P.S. If you still haven't seen the "No Secrets" video, http://www.stompernet.net/goingnatural2/
I really hate to bring this up, because it's been such a "feel good" few days…
For instance, inside the new SMARTS forums, the community is already blossoming…
And we made the crazy decision to just plain give away our SMARTS "Instant Grad School" to all the SMARTS members.
(The Instant Grad School was SUPPOSED to cost an extra $497.00, but we decided to give it to the SMARTS community at no extra charge. It hurt our pocketbook some, but it felt great to gift that bonus to the community.)
It's been all beauty and grace for a couple of weeks now.
But this is the thing I've been avoiding…
It's almost time to close down sales of SMARTS. You see, we are getting SMARTS classes started in full next week.
So… we have to do this:
On Friday at 2:00pm Eastern time, the price for SMARTS is going up by $600.00.
In addition, we will pull down the offer for the "Instant Grad School" instant upgrade.
AND we're also going to have to pull down my bonus Video Creation webinar series.
So it's getting down to the nitty-gritty. You've got less than 48 hours to go. If you want to get on board our SMARTS traffic system, you have to
act now.
Best Regards,
Andy
P.S. This whole SMARTS process has been amazing… downright heartwarming.
But as you probably know, I can be ALL business when I have to be. We have a hard deadline on Friday at 2. The price goes up by $600.00, and the bonuses go away. Don't wait until the last second… there's always a mad rush at the end. You don't want to risk the server getting overloaded and your membership not making it in time.
So jump on board now!
Post a Comment
I'm going to keep this short and sweet…
We've just added a HUGE new component to SMARTS… the "Instant Grad School".
This is an extension beyond the 10 week program where we are going to teach our super-advanced ninja-level material.
We had planned to offer this as an additional $497.00 product at the end of SMARTS.
HOWEVER, we've already been inspired by the way the SMARTS community is rapidly coming together… so we got a little crazy and decided to offer this course extension for free to anyone who joined SMARTS.
That's an extra $497.00 value added on top of an already amazing program.
And yes, if you have ALREADY jumped on board SMARTS, you will get it as well.
There is only one catch… you need to join by this Friday at 2:00pm Eastern time if you want to get in on the SMARTS Instant Grad School.
One more thing… we had one great Fast Mover Bonus that we had to pull down on Sunday night… that was my Video Creation Webinar series. Well, if you missed that deadline, that ship has sailed. Sorry about that.
HOWEVER, since we're in a kinder and gentler mood, we've added another bonus – you can get the video recording of that Video Creation Webinar series. It's not quite as good as being there live… but it's the next best thing.
However, to qualify you need to join SMARTS by this Friday at 2:00pm Eastern. That's the same deadline as we have for the "Instant Grad School" bonus.
You can get all the details here.
Best regards,
Andy
P.S. Don held his first "orientation session" for SMARTS last night, and it was a smashing success. The official classes don't start for a few more days… this was just a "pre-day" to cover some of the details.
He has another orientation coming up later in the week, so you can still attend if you join up right away.
Plus, you will get the recording of the first orientation call. Here's the link to find out more.
