Comments on: 14 (Invisible) Marketing Techniques.

By: diseño web

diseño web — Tue, 13 Oct 2009 00:05:30 +0000

Frank is the maximum, his techniques are very original

By: Nats

Nats — Tue, 07 Apr 2009 19:33:51 +0000

With out doubt Frank is a true master, I wonder if he has worked with NLP?

By: Tony Rush

Tony Rush — Fri, 27 Feb 2009 14:40:48 +0000

Actually this video was part of a series of pre-launch videos that were all about marketing his new "Mass Control 2.0", which IS a physical product. On the topic of the article, I think Frank is a brilliant marketer but I think he, himself, would be surprised if someone showed him this list and asked him how he plans videos like that. I think we'd find very quickly that Frank was just being himself and that a lot of the "tactics" in the video (like warning the cameraman he was standing too close to the edge....or his self-deprecating humor) are just his own personality.....not deep psychological tactics that he's deliberately using to create an effect. I think the real answer is both much simpler and much more complicated. Frank has admitted in interviews that he has created an on-camera persona that is an exaggerated form of his own personality. That's not a casual exercise....but it also means that -- once you really know your "core identity" (as Frank calls it), then you're really just being yourself. If you haven't seen Frank's video "Core Influence", that sums up everything that Frank is doing in this video.

By: Alex Schleber

Alex Schleber — Mon, 23 Feb 2009 20:26:24 +0000

[...] 2009-02-23T12:25:20 @MariAnnLisenbe Frank Kern is a genius tho w/ his archetype branding/mktg. May not even know all he's doing: [link to post] [...]

By: Winemaker

Winemaker — Mon, 23 Feb 2009 06:24:57 +0000

I started doing aome of the above mentioned techniques and I think it's better to start one or 2 at a tiume than doing all without direction… This is a great strategy though.. thanks

By: CigArest User

CigArest User — Sun, 22 Feb 2009 22:24:22 +0000

I really enjoyed the crowd control part, I think that this blog is amazing in adition to the stomper net videos!

By: Annie

Annie — Sun, 22 Feb 2009 01:13:25 +0000

Quite thorough analysis on defining the ideas of making money and knowing your target market. Crowd control part is interesting. Thanks.

By: Alauddin

Alauddin — Tue, 17 Feb 2009 19:10:42 +0000

I saw the video a few days back and did not want to see it before I read your 14 points just to see how much of video I remembered.
Wow, that was an amazing analysis and a how-to….even after about 3-4 days what Frank did so subtly in his video actually resonates in the sub consciously.

I am so excited to be getting my own copy of MC2.0 and your 'Gonzo' bonus made it a no brainier.
Best of Andy and Frank – what more can a guy want

By: Susan Smith

Susan Smith — Tue, 17 Feb 2009 17:19:27 +0000

Just listened to the podcast while walking the dog, Andy. Great stuff. Frank's cracked the code and pulls it off effortlessly. Thanks for interview and getting to the answers to questions that inquiring minds want to know!

By: Stag

Stag — Mon, 16 Feb 2009 10:20:20 +0000

Yea, im with Alan, I would like to know if this can be applied successfully to physical products rather than the typical info, affliate etc etc?

cheers