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<channel>
	<title>StomperBlog</title>
	<link>http://www.stomperblog.com</link>
	<description>Going Natural</description>
	<pubDate>Thu, 04 Sep 2008 23:49:53 +0000</pubDate>
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			<item>
		<title>We're (soft) open&#8230;</title>
		<link>http://www.stomperblog.com/2008/09/04/were-soft-open/</link>
		<comments>http://www.stomperblog.com/2008/09/04/were-soft-open/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 23:49:53 +0000</pubDate>
		<dc:creator>stomperblog</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.stomperblog.com/2008/09/04/were-soft-open/</guid>
		<description><![CDATA[STSE2 and TNE are available here - we're keeping an eye on
the server load for now, but please go ahead if you want to get it now.


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			<content:encoded><![CDATA[<p><a href="http://stse2.stompernet.net">STSE2 and TNE are available here</a> - we're keeping an eye on<br />
the server load for now, but please go ahead if you want to get it now.</p>
<p><a href="http://sharethis.com/item?publisher=915ca1a3-45b4-4803-b33a-0fdd24070519&title=We%27re+%28soft%29+open%26%238230%3B&url=http%3A%2F%2Fwww.stomperblog.com%2F2008%2F09%2F04%2Fwere-soft-open%2F">ShareThis</a></p>]]></content:encoded>
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		<item>
		<title>A message from Brad Fallon</title>
		<link>http://www.stomperblog.com/2008/09/04/a-message-from-brad-fallon/</link>
		<comments>http://www.stomperblog.com/2008/09/04/a-message-from-brad-fallon/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 23:46:25 +0000</pubDate>
		<dc:creator>stomperblog</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[








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<p><a href="http://sharethis.com/item?publisher=915ca1a3-45b4-4803-b33a-0fdd24070519&title=A+message+from+Brad+Fallon&url=http%3A%2F%2Fwww.stomperblog.com%2F2008%2F09%2F04%2Fa-message-from-brad-fallon%2F">ShareThis</a></p>]]></content:encoded>
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		<item>
		<title>[Stomping 2] Failure to launch - VERY sorry&#8230;</title>
		<link>http://www.stomperblog.com/2008/09/03/stomping-2-failure-to-launch-very-sorry/</link>
		<comments>http://www.stomperblog.com/2008/09/03/stomping-2-failure-to-launch-very-sorry/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 01:17:04 +0000</pubDate>
		<dc:creator>stomperblog</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.stomperblog.com/2008/09/03/stomping-2-failure-to-launch-very-sorry/</guid>
		<description><![CDATA[Hey folks,
Due to some technical problems that cropped up late today, we
were NOT able to hit our launch date and that REALLY kills me.
I've been reading the emails and checking the blog comments -
we KNOW you guys are bummed about not getting this today.
Heck, some of you are even mad - and you DESERVE to [...]

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			<content:encoded><![CDATA[<p><font face="Arial, Helvetica, sans-serif">Hey folks,</font></p>
<p><font face="Arial, Helvetica, sans-serif">Due to some technical problems that cropped up late today, we<br />
were NOT able to hit our launch date and that REALLY kills me.</font></p>
<p><font face="Arial, Helvetica, sans-serif">I've been reading the emails and checking the blog comments -<br />
we KNOW you guys are bummed about not getting this today.</font></p>
<p><font face="Arial, Helvetica, sans-serif">Heck, some of you are even mad - and you DESERVE to be.</font></p>
<p><font face="Arial, Helvetica, sans-serif">My time is valuable to me, so I know yours is too.</font></p>
<p><font face="Arial, Helvetica, sans-serif"><a href="http://stse2.stompernet.net/">I put up a very short video update</a> explaining what happened<br />
right on the main page here.</font></p>
<p><font face="Arial, Helvetica, sans-serif">The whole staff is mobilized right now, and we'll be burning<br />
the midnight oil until we get this working 100%.</font></p>
<p><font face="Arial, Helvetica, sans-serif">We're rescheduling the launch for tomorrow at 2pm Eastern, so<br />
we can quit bumping this hour by hour, and it'll let us<br />
properly test everything.<br />
<strong><br />
Listen, you WON'T miss out on this deal.</strong></font></p>
<p><font face="Arial, Helvetica, sans-serif"><a href="http://stse2.stompernet.net/">So bookmark the main page here</a>, and we'll see you tomorrow at<br />
2pm Eastern.</font></p>
<p><font face="Arial, Helvetica, sans-serif">Again, on behalf of ALL my Faculty and Staff - <em>I'm very sorry<br />
we couldn't pull this off for you today.</em></font></p>
<p><font face="Arial, Helvetica, sans-serif">Talk again soon,<br />
~Andy Jenkins</font></p>
<p><font face="Arial, Helvetica, sans-serif">P.S. We've opened a notification list <a href="http://stse2.stompernet.net/">on the main page</a> with my<br />
video update.  IF we manage to get everything working BEFORE<br />
2pm tomorrow, we'll let that list know.  No marketing messages<br />
there - it's just to update you on "Stomping 2&#8243; if you want to<br />
know ASAP when we're ready to go.</font></p>
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		</item>
		<item>
		<title>"Stomping 2&#8243; ALMOST Ready to go</title>
		<link>http://www.stomperblog.com/2008/09/03/stomping-2-almost-ready-to-go/</link>
		<comments>http://www.stomperblog.com/2008/09/03/stomping-2-almost-ready-to-go/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 19:50:45 +0000</pubDate>
		<dc:creator>stomperblog</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.stomperblog.com/2008/09/03/stomping-2-almost-ready-to-go/</guid>
		<description><![CDATA[We want to make sure we have everything in order for the
"Stomping the Search Engines 2&#8243; and "The Net Effect"
release today.  We know we're going to get pounded by
people excited to get this.  In fact, we already are!  But
we're not quite ready yet.  We'll let you know ASAP.
Go here now though and bookmark it.
~Andy Jenkins
UPDATE:  [...]

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			<content:encoded><![CDATA[<p><font face="Arial, Helvetica, sans-serif">We want to make sure we have everything in order for the<br />
"Stomping the Search Engines 2&#8243; and "The Net Effect"<br />
release today.  We know we're going to get pounded by<br />
people excited to get this.  In fact, we already are!  But<br />
we're not quite ready yet.  We'll let you know ASAP.</font></p>
<p><font face="Arial, Helvetica, sans-serif"><a href="http://stse2.stompernet.net/">Go here now though</a> and bookmark it.</font></p>
<p><font face="Arial, Helvetica, sans-serif">~Andy Jenkins</font></p>
<blockquote><p><font color="#ff0000"><strong>UPDATE:  </strong>Very sorry for the delays folks - we're working hard<br />
on this side to get everything set.</font></p>
<p><font color="#ff0000">If you're already on our mailing list, we'll email you when we're open.<br />
If you aren't, you can subscribe there at the top left, and you'll also<br />
be notified as soon as we're ready. </font></p>
<p><font color="#ff0000"> Thanks very much for your patience! </font></p></blockquote>
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		<item>
		<title>Liberty and Justice for ALL.</title>
		<link>http://www.stomperblog.com/2008/08/29/liberty-and-justice-for-all/</link>
		<comments>http://www.stomperblog.com/2008/08/29/liberty-and-justice-for-all/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 20:37:25 +0000</pubDate>
		<dc:creator>stomperblog</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Stompernet]]></category>

		<category><![CDATA[Andy Jenkins]]></category>

		<category><![CDATA[Brad Fallon]]></category>

		<category><![CDATA[Stomping the Search Engines]]></category>

		<guid isPermaLink="false">http://www.stomperblog.com/2008/08/29/liberty-and-justice-for-all/</guid>
		<description><![CDATA[So far, I've told you about the two new StomperNet products
that are being released next Wednesday: "Stomping the Search
Engines 2" and "The Net Effect" - clicking on those links will
let you read more about both on the StomperBlog if you missed
those emails.
So by now, you know that STSE2, our updated, expertly taught
SEO course - and [...]

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			<content:encoded><![CDATA[<p>So far, I've told you about the two new StomperNet products<br />
that are being released next Wednesday: "<a href="http://www.stomperblog.com/2008/08/27/stse2-2/">Stomping the Search<br />
Engines 2</a>" and "<a href="http://www.stomperblog.com/2008/08/28/the-net-effect-is-a-stronger-business-for-you/">The Net Effect</a>" - clicking on those links will<br />
let you read more about both on the StomperBlog if you missed<br />
those emails.</p>
<p>So by now, you know that STSE2, our updated, expertly taught<br />
SEO course - and "The Net Effect," our monthly printed action<br />
journal - are going to be sold TOGETHER in an offer we think<br />
will be impossible for ANYONE to turn down.  <em>That's because<br />
EVERYONE will be able to afford to try it.</em></p>
<p>So today I want to talk to you about WHY we're putting these<br />
two products together, WHY there's never been a better time<br />
than RIGHT NOW to start an online business, and WHY we're going<br />
to break our streak of expensive premium products in order to<br />
get this into the hands of everyone who wants it.</p>
<p><strong>"Liberty and Justice for ALL"</strong></p>
<p>I'm going to use a "lazy" trick here and actually quote some<br />
definitions to you - I know - everyone's used this at some time<br />
or other to pad out an essay in high school, right?   But stay<br />
with me here.</p>
<blockquote><p><strong>"Liberty"</strong> can be defined as <em>"Personal freedom from servitude or<br />
confinement or oppression"</em> - and I think that's what all of us,<br />
as entrepreneurs, are after.</p></blockquote>
<p>It's not so much about HAVING more money as wanting that<br />
freedom that comes with it.</p>
<blockquote><p><strong>Freedom from the servitude of a J.O.B.</strong> working to make someone<br />
else rich - to know that every ounce of work you do is creating<br />
wealth for YOU and your family.</p>
<p><strong>Freedom from confinement to a place or situation,</strong> so we can<br />
just uproot, travel and even settle into the place of our<br />
dreams - to not be stuck, wishing we were someone else.</p>
<p><strong>Freedom from the oppression of financial obligations and debt</strong> -<br />
to not have to worry how (or even IF) the bills are going to<br />
get paid this month.</p></blockquote>
<p>Sure, StomperNet teaches people how to build and run successful<br />
online businesses, but that's a means to an end - <strong>the end<br />
result we all want is LIBERTY.</strong></p>
<p><strong>Now with that in mind, there's a very strong reason that the<br />
CORNERSTONE of EVERYTHING we teach in StomperNet is SEO.  The<br />
Search Engines are the KEY.  Here's why:</strong></p>
<blockquote><p><strong>"Justice"</strong> can be defined as <em>"fair, equal - the quality of being<br />
free from favoritism or self-interest or bias or deception"</em> -<br />
do you get it now?</p></blockquote>
<p>The Search Engines themselves are the Great Equalizer when it<br />
comes to online business.  Sure they have their own set of<br />
secret rules, but THEY HAVE RULES.  And those rules are EQUALLY<br />
applied to all websites.  <em>The Search Engines are FAIR and<br />
IMPARTIAL because they treat everyone EQUALLY.</em></p>
<p>Every one of us has the opportunity to rank well in the search<br />
engines if we follow their "laws" - <em>it's marketing 101.</em></p>
<p><strong>The Search Engines are a "customer" that wants specific things<br />
from a website.  If you find out what they want and give it to<br />
them, they "pay" you with high rankings.</strong></p>
<p>Does that make sense?</p>
<blockquote><p><strong>So there's Liberty</strong> - which we all want in our personal lives -<br />
and as entrepreneurs, we aim to achieve that freedom through<br />
building a successful business.</p>
<p><strong>And then there's Justice</strong> - the Search Engines allow us small<br />
time entrepreneurs a way to aim high and compete FAIRLY, even<br />
with huge mega-corporations&#8230; as long as we follow the rules.</p></blockquote>
<p>And up to now, the Search Engines themselves haven't done a<br />
really good job of creating their own "user manual" right?<br />
That's why SEO is something that's typically expensive to<br />
outsource, and expensive to learn. <strong> It's POWERFUL knowledge,<br />
and it's SECRET knowledge - therefore, it usually costs a<br />
premium.</strong></p>
<p><em>And that got me thinking.<br />
</em><br />
We all want a liberating and successful business, and we're all<br />
going to use the Search Engines to do it - that's why we're<br />
together, talking now - <em>that one common goal&#8230;</em></p>
<p>It just didn't seem right to put up a huge barrier to entry on<br />
this one.</p>
<p>I mean, I can't sit here and talk to you about the "Liberty" of<br />
your own successful business and the "Justice" of the Search<br />
Engines and then turn around and charge an arm and a leg to let<br />
you in.  <em>That's what we're trying to escape in the first place.</em></p>
<blockquote><p><strong>It's not "Liberty and Justice for people who can drop $1000<br />
bucks on this course" - it's Liberty and Justice for ALL!</strong></p></blockquote>
<p>ALL means EVERYONE - EVERYONE who wants this "Stomping the<br />
Search Engines 2&#8243; Search Engine User Manual should be able to<br />
have it.  <em>This stuff SHOULDN'T be as secretive as it is.</em></p>
<p>But at the same time, StomperNet is a business, and we have<br />
costs - we put a HUGE amount of money and resources into<br />
developing this course, and we need to recoup that, and I have<br />
a responsibility to my employees to make a profit, so how do I<br />
make this happen?</p>
<p>Well, we also happen to have been working on a print<br />
publication that eventually became "The Net Effect".  Now, I<br />
don't know what you know about the publishing business, but it<br />
can be sink or swim. It's not "easy" like digital info-<br />
products. <img src='http://www.stomperblog.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<blockquote><p><strong>So, I have one product, my SEO course, that I'd love to be able<br />
to charge as little possible for&#8230;</strong></p>
<p><strong>&#8230;And a monthly journal that I need to get as many subscribers<br />
as possible for&#8230;</strong></p></blockquote>
<p>And that's WHY we decided to combine these two products<br />
together into a SINGLE offer - <strong>because it will allow us to give<br />
you a maximum value (STSE2), for the lowest possible price<br />
("The Net Effect").</strong></p>
<p>But unfortunately, I can't tell you the exact price yet.  Not<br />
until next week.  <em>I know, it sucks.</em>  All I can say is that<br />
we'll have them both, together at one incredibly LOW price.</p>
<p>So for those of you that said it would be too expensive, and<br />
that you couldn't afford it even though you wanted it - or<br />
those of you that were already ready to buy -<em> just wait over<br />
the weekend.</em></p>
<p>Think about the fairest price you can think of that would be<br />
able to pull this off.  Heck, not even the FAIREST price.<br />
<strong>Think of the LOWEST possible price that we could get away<br />
with&#8230;</strong></p>
<p>When I talk to you again next week, <em>I'll bet you I beat it.</em></p>
<p> <img src='http://www.stomperblog.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Talk again soon,<br />
~Andy Jenkins</p>
<p>P.S. If you want to comment, ask a question, post your guesses,<br />
whatever you like - tell us what's on your mind below.</p>
<p><a href="http://sharethis.com/item?publisher=915ca1a3-45b4-4803-b33a-0fdd24070519&title=Liberty+and+Justice+for+ALL.&url=http%3A%2F%2Fwww.stomperblog.com%2F2008%2F08%2F29%2Fliberty-and-justice-for-all%2F">ShareThis</a></p>]]></content:encoded>
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		</item>
		<item>
		<title>"The Net Effect" is a stronger business for you</title>
		<link>http://www.stomperblog.com/2008/08/28/the-net-effect-is-a-stronger-business-for-you/</link>
		<comments>http://www.stomperblog.com/2008/08/28/the-net-effect-is-a-stronger-business-for-you/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 19:41:37 +0000</pubDate>
		<dc:creator>stomperblog</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Stompernet]]></category>

		<category><![CDATA[ecommerce]]></category>

		<category><![CDATA[Andy Jenkins]]></category>

		<category><![CDATA[Brad Fallon]]></category>

		<category><![CDATA[Stomping the Search Engines]]></category>

		<guid isPermaLink="false">http://www.stomperblog.com/2008/08/28/the-net-effect-is-a-stronger-business-for-you/</guid>
		<description><![CDATA[Thanks once again to everyone for their tremendous feedback on
the StomperBlog - if you missed yesterday's post detailing the
COMPLETE contents of "Stomping the Search Engines 2&#8243; you can
find it one post back.
Now, onto today's business.
I want to tell you about something we've been working on for
awhile here at Stomper World Headquarters.  It's a physical,
monthly, printed [...]

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	]]></description>
			<content:encoded><![CDATA[<p>Thanks once again to everyone for their tremendous feedback on<br />
the StomperBlog - if you missed yesterday's post detailing the<br />
COMPLETE contents of "Stomping the Search Engines 2&#8243; you can<br />
find it one post back.</p>
<p>Now, onto today's business.</p>
<p>I want to tell you about something we've been working on for<br />
awhile here at Stomper World Headquarters.  It's a physical,<br />
monthly, printed journal that we've begun publishing and will<br />
make available to the public starting next Wednesday.</p>
<p>As I said, we sent out tons of press copies, and I'm holding<br />
the first proof of the public version in my hands RIGHT THIS<br />
SECOND.</p>
<p>It's beefy, 45 pages, full color, and I can count the number of<br />
ads on one hand - meaning this thing is almost 100% content.</p>
<p>I'm going to tell you exactly what's in store for you in the<br />
first issue of "The Net Effect" - but first, I think it would<br />
be a big help to tell you WHY we think the world needs<br />
something like this.</p>
<p>When people join StomperNet, we try to get an idea of where<br />
they are in their business, what they've done, and what they<br />
feel has been holding them back.</p>
<p>The #1 roadblock is always what Brad Fallon calls "Paralysis by<br />
Analysis" - too much research and reading and learning; not<br />
enough actual DOING STUFF to make you money.</p>
<p>We think part of that reason is because the very tool we use to<br />
conduct our businesses is probably the most distracting thing<br />
on the planet: the internet.</p>
<p>So in order to get you away from that great big distraction<br />
machine, but still TEACH you the stuff that WE know YOU NEED to<br />
know.</p>
<p>That's why we've got it boiled down, distilled, and printed up<br />
in a monthly action plan that you can absorb AWAY from your<br />
computer, so when you sit down at the keyboard, learning time<br />
is OVER and it's time to take ACTION!</p>
<p>The whole idea of "The Net Effect" is about ACTION - that's why<br />
every single issue will have a summary page - an ACTION check<br />
list that you can tear out and hang near your desk.  Just go<br />
through each item step by step each month and scratch it off.</p>
<p>I don't think we can make it any easier (and we had a lot of<br />
really smart dudes spend a LOT of time trying to).</p>
<p>But I said NO HYPE for this one, so I'm going to stick to the<br />
facts.  <strong>Here's the Table of Contents for Issue 1 of "The Net<br />
Effect":</strong></p>
<blockquote><p><strong>"How to Interview an Outsourced SEO"</strong><br />
by Jerry West</p>
<p><strong>"The Keyword Heist Technique"</strong><br />
by Dan Thies</p>
<p><strong>"26 Things To Test"</strong><br />
by David Bullock</p>
<p><strong>"Ranking on Page One"</strong><br />
by Leslie Rohde</p>
<p><strong>"Shotgun! Enjoy Galactic-Size Content Distribution Without Ever </strong><br />
<strong>Leaving Your Home"</strong><br />
by Sherman Hu</p>
<p><strong>"Twittering Your Way to Free Traffic"</strong><br />
by Paul Colligan</p>
<p><strong>"The Ultimate Video Article Marketing"</strong><br />
by Mike Stewart</p>
<p><strong>"Mad Skillz: We Haz Them – The Vision Mindset vs. The Process </strong><br />
<strong>Mindset"</strong><br />
by ME, Andy Jenkins</p>
<p><strong>"Email Blastoff: Design Your Email to Make Your Customers </strong><br />
<strong>'Open', 'Click' and 'Buy'"</strong><br />
by Audrey Kerwood</p>
<p><strong>"The Social Media Survival Guide: A Twitter Case Study"</strong><br />
by Dave Taylor</p>
<p><strong>"Speed Matters"</strong><br />
by Brad Fallon</p>
<p><strong>"Armor Piercing Emails: Deliverability De-Mystified"</strong><br />
by Tom Ham and Colin Theriot</p></blockquote>
<p>No matter what aspect of your business you're currently focused<br />
on, there's nothing in that list of articles that won't start<br />
making you MORE money TODAY.</p>
<p>You notice something else?  EVERY single one of those articles<br />
is written by StomperNet faculty&#8230; Okay, the last one isn't,<br />
but that one's written by our chief copywriter and our VP of<br />
Partner Enrichment - you're reading this email now, so they<br />
know what they're doing. <img src='http://www.stomperblog.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>So this is the same extreme quality of content that goes into<br />
our $800 a month StomperNet membership program, and the content<br />
is coming from the same world-class experts we trust to teach<br />
our elite members.</p>
<p>That content is cropped, chopped, and distilled down into<br />
simple, ACTIONABLE steps - and we're going to ship it out every<br />
single month.<br />
<strong><br />
It's really "Concentrated StomperNet!"</strong></p>
<p>Take it with you on the go, or just keep it nearby your desk so<br />
you can train yourself to WORK when you're on the computer, and<br />
overcome the paralyzing effect of "too much information".</p>
<p><strong>BUT REMEMBER, we're ironing out the details on our offer -<br />
you're going to be able to get "Stomping the Search Engines 2&#8243;<br />
and "The Net Effect" TOGETHER for an unbeatable offer.</strong></p>
<p><em>More on that tomorrow.</em></p>
<p>In the meantime, keep an eye out for reviews cropping up on the<br />
web - they're coming fast and furious today.</p>
<p>Talk again tomorrow,<br />
~Andy Jenkins</p>
<p>P.S. We don't open the cart on this until next Wednesday, but<br />
if you want to check out the classy countdown page we have set<br />
up and get it bookmarked ahead of time, <a href="http://stse2.stompernet.net">you can find that<br />
here.</a>  We've got a description of "Stomping the Search Engines<br />
2&#8243; up there now for your reference, too. <img src='http://www.stomperblog.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
<p><a href="http://sharethis.com/item?publisher=915ca1a3-45b4-4803-b33a-0fdd24070519&title=%22The+Net+Effect%22+is+a+stronger+business+for+you&url=http%3A%2F%2Fwww.stomperblog.com%2F2008%2F08%2F28%2Fthe-net-effect-is-a-stronger-business-for-you%2F">ShareThis</a></p>]]></content:encoded>
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		<item>
		<title>Stomping the Search Engines 2 - What to Expect</title>
		<link>http://www.stomperblog.com/2008/08/27/stse2-2/</link>
		<comments>http://www.stomperblog.com/2008/08/27/stse2-2/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 21:25:29 +0000</pubDate>
		<dc:creator>stomperblog</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Stompernet]]></category>

		<category><![CDATA[Andy Jenkins]]></category>

		<category><![CDATA[Brad Fallon]]></category>

		<category><![CDATA[Stomping the Search Engines]]></category>

		<guid isPermaLink="false">http://www.stomperblog.com/2008/08/27/stse2-2/</guid>
		<description><![CDATA[First, thanks to everyone who followed up on yesterday's post
by leaving a comment or question here on the StomperBlog.  (You can
catch it one post back if you missed it.)
Today I want to tell you about "Stomping the Search Engines 2&#8243;
and what you can expect from it.
Like I mentioned yesterday, we've got hundreds of review copies
in [...]

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			<content:encoded><![CDATA[<p>First, thanks to everyone who followed up on yesterday's post<br />
by leaving a comment or question here on the StomperBlog.  (You can<br />
catch it one post back if you missed it.)</p>
<p>Today I want to tell you about "Stomping the Search Engines 2&#8243;<br />
and what you can expect from it.</p>
<p>Like I mentioned yesterday, we've got hundreds of review copies<br />
in the hands of IM experts all over the world, so we'll leave<br />
the OPINIONS to them.  I'm going to stick to the impartial<br />
facts.</p>
<p>No hype.  Total transparency.  That's a nice change, isn't it?</p>
<p>So, back in 2004, the original "Stomping the Search Engines"<br />
was a CD audio course that Brad and I recorded in my basement<br />
studio in New Jersey.  We covered the SEO strategies that Brad<br />
and I were using then to get our physical product e-commerce<br />
sites indexed and ranked over and above any competitor out<br />
there.</p>
<p>Now, I'm not getting nostalgic here - I'm telling you that so I<br />
can point out how "Stomping the Search Engines 2&#8243; fundamentally<br />
improves on what came before.</p>
<p><strong>So what is STSE2?</strong></p>
<p>First, it's not audio this time, but DVD-ROM video.  This is<br />
the same high-quality video we've been using to create courses<br />
for our $800 a month StomperNet members and it allows us to<br />
better illustrate everything we have to teach you.</p>
<p>Second, yeah - Brad and I are on this one too, to re-establish<br />
AND update all the SEO tactics from the first version of STSE.<br />
Here's the kicker - that's only Module 1 of SEVEN total.</p>
<p>Joining us and augmenting our SEO knowledge and expertise are<br />
several members of our StomperNet all-star faculty.  We hired<br />
these guys to teach US inside StomperNet, and now we're giving<br />
non-Stompers a chance to benefit from this collective pool of<br />
GENIUS!  (Okay, okay&#8230; I said NO hype.) <img src='http://www.stomperblog.com/wordpress/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><strong>Joining us are:</strong></p>
<blockquote><p><strong>Andy Edmonds -</strong> Former lead of analytics for Microsoft's Live<br />
Search team, and head of StomperLabs (which has created Stomper<br />
Scrutinizer, Site Seer, Super Bookmarker, Linker, and more)</p>
<p><strong>Dan Thies - </strong>Architect of this entire course and is considered<br />
by many to be the world's leading expert in keyword research<br />
and analysis - he's also the author of the highly successful<br />
SEO Fast Start</p>
<p><strong>Leslie Rohde -</strong> A militant advocate of proper site structure,<br />
Leslie was the first person to reverse engineer link quality,<br />
and is the creator of Opti-Link, the first professional SEO<br />
software ever.</p>
<p><strong>Jerry West - </strong>SEO Guru in his own right, and one of the most<br />
comprehensive marketing testers on the planet - Jerry's tactics<br />
allow him to make millions in the cut-throat affiliate game<br />
(and do it under the radar)</p></blockquote>
<p>These are all REAL guys with REAL chops.  Google their names,<br />
and you'll know that we didn't invent these "characters".</p>
<p>As I mentioned before, there are 7 multi-part modules.  Here's<br />
the entire <strong>Table of Contents:</strong></p>
<p><strong>Module 1: Introduction</strong></p>
<ul>
<li>Benefits of SEO</li>
<li>Short Term Tactics: Spam &amp; Deception</li>
<li>Short Term Strategies: Low-Value Sites</li>
<li>The Stomper Way: Aggressive White Hat</li>
</ul>
<p><strong>Module 2: How Search Engines Work</strong></p>
<ul>
<li>Meet the Players</li>
<li>Understanding the SERPs</li>
<li>Search Engine Tech - Crawling</li>
<li>Search Engine Tech - SERPS</li>
<li>Search Engine Ranking Recipes</li>
</ul>
<p><strong>Module 3: Keyword &amp; Content Strategy</strong></p>
<ul>
<li>Keyword Strategy Concepts</li>
<li>Keyword Research &amp; Discovery</li>
<li>Mapping Keywords to Content</li>
<li>Competitive Research</li>
<li>Tools</li>
</ul>
<p><strong>Module 4: Site Structure</strong></p>
<ul>
<li>Site Structure Concepts</li>
<li>Designing for Crawlability</li>
<li>Anchor Text &amp; Link Reputation</li>
<li>Canonicalization &amp; Duplicate Content</li>
<li>Using Redirects</li>
<li>Improving Your Indexing</li>
<li>Review &amp; Takeaways</li>
</ul>
<p><strong>Module 5: Optimizing Content</strong></p>
<ul>
<li>On Page SEO Introduction</li>
<li>Getting Your HEAD Together</li>
<li>Optimizing Page Structure</li>
<li>Get Your BODY In Shape</li>
<li>Creating Unique Content</li>
<li>Robots.txt Tutorial</li>
</ul>
<p><strong>Module 6: Link Building &amp; Promotion</strong></p>
<ul>
<li>Link Building Concepts</li>
<li>Assessing Your Position</li>
<li>Vertical &amp; General Directories</li>
<li>Link Targets &amp; Link Bait</li>
<li>Marketing &amp; Promotion</li>
</ul>
<p><strong>Module 7: Improving Results</strong></p>
<ul>
<li>What To Measure</li>
<li>How To Measure</li>
<li>Planning &amp; Processes</li>
<li>Review &amp; Resources</li>
</ul>
<p>Okay, now like I said, I'm trying to keep this sales-pitch<br />
free.  (I'll save that for the sales letter next Wednesday.)</p>
<p>However, I want to point out that even though you may THINK you<br />
know all there is to know about the topics above, consider the<br />
source you got your info from.</p>
<p>Was it a $7 ebook?  Or a free forum?  Maybe just word of mouth.</p>
<p>Well, OUR info comes from a panel of world renowned experts and<br />
is supported by research and implementation across 1000s of<br />
StomperNet member sites.</p>
<p>Does our stuff work?  Well, we're closing in on our 2 year<br />
anniversary and clients still pay us $800 a month to be part of<br />
our network.  I like to think that's a good indicator, but you<br />
should decide for yourself.</p>
<p>Now on the StomperBlog, we had a few questions and comments<br />
about the pricing.  I mentioned yesterday that STSE2 was<br />
developed to be a $497 retail product.  Some people thought<br />
that was a GREAT price.  Some people expressed that they STILL<br />
wouldn't be able to afford it.</p>
<p><strong>Before you exclude yourself out on pricing, just stick with<br />
us.  I will stick by my promise to make this a "Can't Say No"<br />
offer that will be affordable for EVERYONE.  And I mean<br />
<em>EVERYONE.</em></strong></p>
<p>Part of that deal has to do with our brand-spanking-new monthly<br />
print Journal called <em>"The Net Effect"</em>, which we unveiled to our<br />
members just this past weekend at StomperNet LIVE 6.  All our<br />
reviewers got a copy as well, so expect to hear about it.</p>
<p>This post is already getting long, but tomorrow, I want to<br />
tell you all about <em>"The Net Effect"</em> - WHAT it is, WHY we made<br />
it, and HOW it's going to help your business.</p>
<p>But don't worry - I'll still do it Dragnet style - "just the<br />
facts".</p>
<p>As always, if you have any questions or comments about<br />
"Stomping the Search Engines 2&#8243; put 'em up in a comment below<br />
and we'll answer them in the next installment.</p>
<p>Thanks for reading, and we hope you're as excited to see the<br />
reviews on this thing as we are.</p>
<p>Talk again tomorrow.<br />
~Andy Jenkins</p>
<p><a href="http://sharethis.com/item?publisher=915ca1a3-45b4-4803-b33a-0fdd24070519&title=Stomping+the+Search+Engines+2+-+What+to+Expect&url=http%3A%2F%2Fwww.stomperblog.com%2F2008%2F08%2F27%2Fstse2-2%2F">ShareThis</a></p>]]></content:encoded>
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		<item>
		<title>"Stomping the Search Engines 2&#8243; released next week!</title>
		<link>http://www.stomperblog.com/2008/08/26/stse2/</link>
		<comments>http://www.stomperblog.com/2008/08/26/stse2/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 23:21:55 +0000</pubDate>
		<dc:creator>stomperblog</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Stompernet]]></category>

		<category><![CDATA[Andy Jenkins]]></category>

		<category><![CDATA[Brad Fallon]]></category>

		<category><![CDATA[Stomping the Search Engines]]></category>

		<guid isPermaLink="false">http://www.stomperblog.com/2008/08/26/stse2/</guid>
		<description><![CDATA[Sorry I haven't gotten this news to you sooner, but as you may
know, I was busy with pulling off our SIXTH StomperNet LIVE
Event this past weekend.
Since you asked, it was the best one EVER!  
But Friday was an entire day of SEO intensive education,
because we know that more than ANYTHING else we teach, SEO [...]

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			<content:encoded><![CDATA[<p>Sorry I haven't gotten this news to you sooner, but as you may<br />
know, I was busy with pulling off our SIXTH StomperNet LIVE<br />
Event this past weekend.</p>
<p>Since you asked, it was the best one EVER! <img src='http://www.stomperblog.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>But Friday was an entire day of SEO intensive education,<br />
because we know that more than ANYTHING else we teach, SEO is<br />
the foundation of a REAL internet business.</p>
<p>Heck, our SEO skills are what put Brad and me on the Internet<br />
Marketing map way, way back in 2004 with the release of a<br />
little product called "Stomping the Search Engines".</p>
<p>It was a bit of an underground hit, and a huge success for us.<br />
We just kept expanding it and adding more students and teachers<br />
to our little SEO product and eventually, we ended up with<br />
StomperNet.  (Sorry for the history lesson - this has a point,<br />
I promise.)</p>
<p>So fast forward to NOW, 4 years later, SEO is STILL the #1<br />
subject our $800 a month clients need to learn from us.  But<br />
now it's not just me and Brad - we've got the expertise of<br />
Leslie Rohde, Jerry West, Dan Thies, Andy Edmonds, and the rest<br />
of our superstar Faculty.</p>
<p>And that's why "Stomping the Search Engines 2&#8243; is going to make<br />
version 1 look like child's play.</p>
<p>Just imagine - the FIRST STSE in 2004 has DIRECTLY led to the<br />
creation of AT LEAST 61 separate, individual millionaires.  (We<br />
stopped counting after that.)  The material in version 1 has<br />
grown to become the cornerstone in the library of the world's<br />
LARGEST Internet Marketing training network, StomperNet.</p>
<p>And that was just Brad and me, by ourselves, in my basement.<br />
NOW we have the power of the FULL StomperNet faculty along with<br />
research conducted through over 2000 member websites.</p>
<p>"Stomping the Search Engines 2&#8243; is going to change the game<br />
when we release it next week.  But I don't want you to think<br />
this is some shuck and jive launch-fu.</p>
<p>I'm not trying to build hype here.  It goes on sale next<br />
Wednesday, and the retail price of the updated DVD-ROM video<br />
SEO course is $497.</p>
<p>HOWEVER!  We're going to do something very special to make this<br />
product AFFORDABLE for EVERYONE.</p>
<p>But FIRST, I want to tell you about ANOTHER cool product we're<br />
releasing at the EXACT same time.</p>
<p>It's called "The Net Effect" and it's our new, premium monthly<br />
strategy guide.  It's a printed journal that we actually<br />
PHYSICALLY mail to you, and it's PACKED with concentrated<br />
nuggets of money making prowess from our entire StomperNet<br />
faculty, printed and bound for the Internet Entrepreneur on-the-<br />
go.</p>
<p>Carry it in your brief case, read it on the plane, on the road,<br />
in your bed - heck, keep it in your bathroom (Napoleon planned<br />
his battles in the tub, you know)!</p>
<p>Now, I'm not going to spend a lot of time telling you how great<br />
these two products are, or how they're going to profoundly<br />
change your fortunes online.</p>
<p>I'm going to leave that to the reviewers.  That's right, we've<br />
sent out OVER 300 Press Copies of "Stomping the Search Engines<br />
2&#8243; and "The Net Effect" to a list of people qualified to make a<br />
fair assessment of the content.  We sent it to people who love<br />
us, and even people who hate us.</p>
<p>We want a FAIR review, and that's why I'm telling you about the<br />
"launch" now, because the reviewers get their copies THIS<br />
WEEK.  You will start hearing about how "cool" and "awesome"<br />
and "incredible" our stuff is.  At least, that's what we hope.<br />
We just DON'T KNOW!  This is a HUGE test for us.  We've NEVER<br />
released stuff for review BEFORE launch, so we wanted to give<br />
you a heads-up.</p>
<p>Over the next couple of days, I'm going to fill you in on the<br />
facts about these two products, and like I said, reviewers<br />
should be posting THIER evaluations this week as well.</p>
<p>Come next Wednesday, when both products go on sale, you will<br />
have a FULL and COMPLETE picture of our flagship SEO course and<br />
print publication.  No crazy marketing stunts, no crazy<br />
tricks - we just think we've got a great offer, and we're<br />
putting it out there for the whole world to see.</p>
<p>Talk again very, very soon.<br />
~Andy Jenkins</p>
<p>P.S Well&#8230; we do have a COUPLE of surprises, but they're<br />
really good ones.  Here's a hint - we already know STSE2 is<br />
going to be a "Must Have" product for 2008.  We're going to<br />
push it over the top into "Can't Say No" territory. <img src='http://www.stomperblog.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
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		<item>
		<title>Under the Hood, Part 3: Moving The "Paid" Line</title>
		<link>http://www.stomperblog.com/2008/06/06/under-the-hood-part-3/</link>
		<comments>http://www.stomperblog.com/2008/06/06/under-the-hood-part-3/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 19:27:58 +0000</pubDate>
		<dc:creator>stomperblog</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Promotion]]></category>

		<category><![CDATA[Stompernet]]></category>

		<category><![CDATA[free line]]></category>

		<category><![CDATA[Mike Filsaime]]></category>

		<guid isPermaLink="false">http://www.stomperblog.com/2008/06/06/under-the-hood-part-3-moving-the-paid-line/</guid>
		<description><![CDATA[Welcome!  This is the final installment of this week's "Under
the Hood" series, where we've been taking a look at some of the
most potent marketing techniques available to us today.
Now yesterday, we went into e-commerce, but I also want to give
some love to all the info product creators and marketers out
there.
Today, I want to revisit [...]

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	]]></description>
			<content:encoded><![CDATA[<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>Welcome!</strong>  This is the final installment of this week's "Under<br />
the Hood" series, where we've been taking a look at some of the<br />
most potent marketing techniques available to us today.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">Now yesterday, we went into e-commerce, but I also want to give<br />
some love to all the <em>info product creators and marketers</em> out<br />
there.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">Today, I want to revisit a concept we've talked about before<br />
called "Moving the F'ree Line."  Our friend and colleague Eben<br />
Pagan kind of turned Brad and me on to the concept.  You<br />
basically take your BEST idea and just GIVE IT AWAY.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>There are plenty of reasons why this strategy KILLS in every<br />
marketplace.</strong></font></p>
<blockquote><p><font face="Arial, Helvetica, sans-serif" size="2">- Instant credibility</font><br />
<font face="Arial, Helvetica, sans-serif" size="2">- Proof of results</font><br />
<font face="Arial, Helvetica, sans-serif" size="2">- Triggers reciprocity</font></p></blockquote>
<p><font face="Arial, Helvetica, sans-serif" size="2"><br />
And on and on.  It makes you look like the best thing out<br />
there, and makes people assume that if your fr'ee stuff is that<br />
good, your PAID stuff must be fantastic.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>BUT!  </strong></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><em>Here's the NUMBER ONE question we get asked about "moving the<br />
fr'ee line"&#8230;</em></font></p>
<blockquote><p><font face="Arial, Helvetica, sans-serif" size="2">"If I give away my BEST stuff, what do I have left to sell?"</font></p></blockquote>
<blockquote>
<blockquote><p><font face="Arial, Helvetica, sans-serif" size="2">or </font></p></blockquote>
</blockquote>
<blockquote><p> <font face="Arial, Helvetica, sans-serif" size="2">"If I move the f'ree line, what about the PAID line?"</font></p></blockquote>
<p><font face="Arial, Helvetica, sans-serif" size="2"><strong><br />
Today, I'm going to talk about 3 different approaches to<br />
solving that particular problem.</strong></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">First, let's talk about how StomperNet does it.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">Obviously, we're very well known for releasing real training<br />
videos fre'e to the public.  The stuff we give away is the<br />
exact same quality as the stuff that we sell, but the "paid<br />
line" has to do with QUANTITY.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">See, even though we give away 4 or 5 videos every time we do a<br />
launch - we have something like 800 hours of videos for our<br />
members.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">In our case, it's not about giving away the farm.  We're just<br />
giving away our "best" as in <em>our best presentation</em> of our <em>best<br />
idea </em>that will get results FAST.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">The videos in our fre'e line series are always produced<br />
specifically for those launches, too.  <strong>We're talking about<br />
creating brand new media to give away.</strong></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">Now, we realize that not everyone can produce video the way we<br />
can, and not everyone has the resources to create brand new<br />
material just to try to move the lines in their specific market.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>But here's <em>ANOTHER way </em>to approach this problem.</strong></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">Last week we conducted and promoted - geez - 4 or 5<br />
teleseminars for Eben Pagan's Guru MasterMind launch.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">See what we did there?  It wasn't a video that we had to<br />
script, shoot, edit, etc. - but we still created BRAND NEW<br />
f'ree line content to generate interest in Eben.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">If you've been with us a while, you may recall that I talked<br />
about "event marketing" in launches.<br />
<em><br />
That's exactly what teleseminars are.</em>  They are an EVENT that<br />
occurs once, in real time.  Because of that, it's scarce, and<br />
<strong>scarcity = value. </strong></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">So by creating an "event" you are giving away valuable, rare<br />
content for fr'ee and it has the same beneficial effects as<br />
other fr'ee line plays.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">If you record those teleseminars, you then have a tangible<br />
"freebie" too.  If you kept up with Eben's promotion last week,<br />
you know that we promoted a live phone interview between Brad<br />
Fallon and Eben - then the next day, <em>promoted the downloadable<br />
recording for those who missed it.</em></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">That's one way to use "repackaging" to expand your fre'e line<br />
offerings without having to expend a whole lot of effort.  See,<br />
without even TOUCHING Eben's product for something to give<br />
away, he easily created BRAND NEW fr'ee line material via the<br />
live teleseminars.  <em>He then used the RECORDING as ANOTHER<br />
freebie, essentially doubling the effect of that single effort.</em></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>There's another fantastic example of this repackaging concept</strong> being promoted right now by Mike Filsaime.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">Some time ago, Mike held a pretty expensive live seminar (about<br />
$5000 a seat if I recall).  It was called the "Seven Figure<br />
Code" and it was a very successful example of event marketing.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">Now, as you could have guessed, Mike filmed the whole seminar,<br />
and then he sold DVDs of it as a Home Study course.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">So, here's a little exercise - what could Mike do to create<br />
some fre'e line content here?</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><em>&#8230;  Go on, take a second and actually think about it.</em></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">&#8230;</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">I bet 90% of you thought that he should give away clips from<br />
the DVD recordings, right?  And sure, he's doing a little bit<br />
of that.  But that's more like a SAMPLE.  That's just a tiny<br />
TASTE.  That's not really PUSHING the f'ree line is it?</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><em>I thought Mike came up with something really cool.</em></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">He hired a top-secret high-level copywriter to watch every<br />
single second of that DVD set and distill it down into a<br />
manuscript that's right around 80 or so pages.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">That's the ENTIRE seminar, shaved of all the fat, leaving only<br />
the meat - and packaged as an easy-to-read, expertly written<br />
document.  And he's presenting it as an actual, physically<br />
printed book.  He's going to MAIL it to you.  Like with a STAMP!</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>And he's <a href="http://the7figuresecrets.com/yours-free/639">giving THAT away</a></strong> (although you would pay shipping).</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">That's pretty cool.  See, it gives you all the best stuff with<br />
none of the fluff.  Plus, it actually puts a REAL THING in your<br />
hands.  That's got a really strong psychological affect for a<br />
prospect.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">It sort of convinces people to subconsciously accept<br />
ownership.  Just like trying on clothes in the store - once<br />
you've decided to try it on, you've already decided to buy it.<br />
Unless it looks bad, it's already "yours" - you've seen<br />
yourself in it.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><em>Make sense?</em></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">Yeah, so Mike's giving away <a href="http://the7figuresecrets.com/yours-free/639">this cool little manuscript<br />
booklet</a>, and he's doing it in a unique way by making it a<br />
physical product.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">If you like the document, you're bound to want to check out the<br />
rest of the offer, right?<br />
<strong>No-brainer there.</strong></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">So you see, Mike figured out a clever way to get a paid line<br />
AND a f'ree line from the exact same, pre-existing material.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><em>So, that's the end of this article</em>, so I hope I've shown you<br />
some cool, current ways you can copy to balance you own f'ree<br />
and paid lines for your own products and services.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">And you don't even have to re-invent the wheel each time or<br />
even spend a ton of time creating new material.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">We hope you've enjoyed this series, and we hope you'll put<br />
these ideas to work in your business<strong> right away!</strong></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">Keep Stomping!<br />
~Andy Jenkins<br />
</font></p>
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		<title>Under the Hood - Part 2: e-commerce and recession</title>
		<link>http://www.stomperblog.com/2008/06/04/under-the-hood-part-2/</link>
		<comments>http://www.stomperblog.com/2008/06/04/under-the-hood-part-2/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 21:41:49 +0000</pubDate>
		<dc:creator>stomperblog</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Promotion]]></category>

		<category><![CDATA[ecommerce]]></category>

		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://www.stomperblog.com/2008/06/04/under-the-hood-part-2/</guid>
		<description><![CDATA[Welcome to part 2 of our "Under the Hood" series, where we're talking
this week about some of the most potent marketing and business strategies
being used in our industry today, and how YOU can use them in YOUR
business, starting today.
Today, we want to talk about e-commerce and how it pertains to that dreaded
word we keep hearing [...]

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			<content:encoded><![CDATA[<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>Welcome to part 2 of our "Under the Hood" series,</strong> where we're talking<br />
this week about some of the most potent marketing and business strategies<br />
being used in our industry today, and how YOU can use them in YOUR<br />
business, starting today.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">Today, we want to talk about e-commerce and how it pertains to that dreaded<br />
word we keep hearing here in the U.S.: <em>Recession.</em></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">You may have noticed in our Going Natural series and case study videos,<br />
we're primarily talking about the success people have when applying our<br />
Traffic and Conversion strategies to <em>e-commerce stores.</em></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>That's not just our members,</strong> but even Brad Fallon and I are primarily<br />
focused on e-commerce businesses. That is, businesses that sell<br />
PHYSICAL products online, which are then shipped to paying customers.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">So why do we love e-commerce so much, and what does that have to do<br />
with the impending U.S. economic recession?</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>Let's look at some numbers. Bad ones first&#8230;</strong></font></p>
<blockquote><p><font face="Arial, Helvetica, sans-serif" size="2"><strong>Gas prices</strong> are at an all time high. So much so, that rather than fill<br />
up when they need to,<em> incidents of people running out of gas WHILE<br />
DRIVING are up 400%.</em></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>Food prices</strong> are climbing drastically. Restaurants are altering their<br />
menus to stay profitable, and grocery stores are having to scale back<br />
on variety because <em>people aren't buying as much.</em></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">The U.S. Department of Labor says that over <strong>80,000 Americans have<br />
lost jobs</strong> so far THIS YEAR. And it's not confined to any particular<br />
industry - <em>cutbacks are happening across the board.</em></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>Bankruptcy filings are up 50%</strong> this year, and of course you've<br />
heard about the <em>skyrocketing foreclosure rate nationwide.</em></font></p></blockquote>
<p><font face="Arial, Helvetica, sans-serif" size="2"><br />
It's nothing you won't see if you watch any major news network for 10<br />
minutes or less.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>It's a fact that many real world, brick and mortar businesses are<br />
having to face.</strong></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">The high gas prices keep people from driving around to spend money. The<br />
higher energy costs mean a lot of families don't have enough in the budget<br />
to spend on much of anything except bills. Less consumer spending<br />
decreases demand, so production of new goods is scaled back. That means<br />
fewer employees are needed, and that leads to layoffs.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><em>Downward spiral, right?</em></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">But let's take a look at how VIRTUAL e-commerce stores are doing in this<br />
so-called recession&#8230;</font></p>
<p align="left"><font face="Arial, Helvetica, sans-serif" size="2"><font size="3"><strong>MILLIONS of new online business<br />
were started in 2007.</strong></font></font><br />
<font face="Arial, Helvetica, sans-serif" size="2"><br />
Online shoppers are WEALTHIER than the average consumer. I mean, you<br />
need a thousand dollar piece of equipment (your PC) to even participate,<br />
and that's an indicator that online shoppers are going to have some<br />
disposable income.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">And because of that higher income rate, those folks are going to be <em>more<br />
resistant</em> to any downturn in the economy.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">So we're already talking about a customer base that ISN'T quite feeling the<br />
huge pains we hear about on the news.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>Meaning, even the folks that are LESS affluent are using the web<br />
to shop&#8230; </strong> Why?</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">It may seem counter-intuitive, but consider - fuel prices are now so high, it<br />
actually seems like a SAVINGS to have something shipped to your door<br />
than to have to drive around to go get it yourself. And there's so much<br />
"Free Shipping" to be had from Online Merchants&#8230;.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>E-commerce ALREADY had a ton of advantages over retail:</strong><br />
</font></p>
<blockquote><p><font face="Arial, Helvetica, sans-serif" size="2">- no crowds</font><br />
<font face="Arial, Helvetica, sans-serif" size="2">- easy comparison shopping</font><br />
<font face="Arial, Helvetica, sans-serif" size="2">- lower prices</font><br />
<font face="Arial, Helvetica, sans-serif" size="2">- home delivery</font><br />
<font face="Arial, Helvetica, sans-serif" size="2">- shop any time, day or night</font></p></blockquote>
<p><font face="Arial, Helvetica, sans-serif" size="2"><br />
The list goes on.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">Okay - cool - that's my take on it. <em> So what?   </em></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">Wait&#8230;.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>The gigantic and well respected Forrester Research says that:</strong></font></p>
<p align="center">&nbsp;</p>
<blockquote>
<p align="left"><strong><font face="Arial, Helvetica, sans-serif" size="2"><font size="3">"E-Commerce is projected to continue its double-</font></font></strong></p>
<p align="left"><strong><font face="Arial, Helvetica, sans-serif" size="2"><font size="3">digit, year over year growth rate in 2008 and beyond."</font></font></strong></p>
</blockquote>
<p><font face="Arial, Helvetica, sans-serif" size="2"><br />
What are the ACTUAL numbers there? How much are consumers REALLY<br />
going to be spending online in the near future?</font></p>
<blockquote><p><font face="Arial, Helvetica, sans-serif" size="2">2008: $204 Billion</font><br />
<font face="Arial, Helvetica, sans-serif" size="2">   2009: $235 Billion</font><br />
<font face="Arial, Helvetica, sans-serif" size="2">      <strong>2010: $267 Billion</strong></font><br />
<font face="Arial, Helvetica, sans-serif" size="2">         <font size="3"><strong>2011: $301 Billion</strong></font></font><br />
<font face="Arial, Helvetica, sans-serif" size="2">            <strong><font size="4">2012: $334 Billion</font></strong></font></p></blockquote>
<p><font face="Arial, Helvetica, sans-serif" size="2"><br />
Add that up. In the next 4 years, over <strong>$1 TRILLION dollars</strong> are going to be<br />
spent online by consumers - and that's <strong>over $130 Billion in GROWTH.</strong></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">The fact is, if you want to make a lot of money in the next few years, <em>there's<br />
a LOT of cash about to be poured into a DRASTICALLY underdeveloped<br />
marketplace.</em></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">That's why we think e-Commerce is the way to go for the SERIOUS online<br />
entrepreneur. Whether you're starting out, or diversifying your businesses, <em><br />
you need to consider this.</em></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">In our own case studies, we've shown it doesn't HAVE to be the big-time<br />
super slick guys in suits who get wealthy off this trend. It CAN be the <em>single<br />
mom</em> working two jobs, it can be the <em>disabled retiree</em>, it can be the <em>struggling<br />
personal trainer.</em></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>Forget that - it HAS BEEN those sorts of folks!</strong></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">The barrier to entry is still extremely low for online business, <em>and that is<br />
good news for me AND you. </em></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>BUT&#8230; you need to pick the RIGHT kind of products.</strong> Even though<br />
spending is going to rise, there are some things people just AREN'T buying<br />
online.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">It used to be extremely difficult to find reliable product sources, especially<br />
ones that were flexible on shipping. That's a big concern for a small time<br />
operator. If you're working out of your basement, you don't want to have to<br />
order a cargo container worth of product to warehouse in your garage,<br />
you know?</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">Before long, company formed to serve that need, and World Wide Brands<br />
became like a catalog of catalogs for product sources. Whether you needed<br />
to buy a ton of products up front or just needed to drop ship one piece at a<br />
time - no matter what the product - if you wanted to sell it, WWB could<br />
hook you up with a SOLID supplier. No factory middle-men, and no 2nd<br />
tier resellers.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">The reason I'm telling you about them today is that <a href="http://blog.worldwidebrands.com/?kbid=15129">they've put together a<br />
video series</a> about how people can get started with e-commerce<br />
starting today.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">And they've taken a page from our own playbook, and they're giving the<br />
whole video series away for f'ree!</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">StomperNet LOVES what WWB has done for us and our customers<br />
ALREADY over the years, and we have nothing but the highest hopes for<br />
what they've got in store with these videos.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">I've already watched the first one myself - in fact, <em>I may have spoiled a<br />
little bit of it for you so far with my article here&#8230;</em></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><a href="http://blog.worldwidebrands.com/?kbid=15129">But at about 3:00 minutes in</a>, <strong>Chris Malta (CEO) and Robin Cowie<br />
(President) are going to tell you exactly how you can get in on the<br />
ground floor</strong> in the one economic sector that's GROWING while everything<br />
else seems to be shrinking.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">Coming up tomorrow in Part 3 of our "Under the Hood" series, we're going to<br />
talk about "Moving the F'ree Line" and we're going to answer some of the<br />
BIGGEST questions we've gotten about the StomperNet launches, and how<br />
you can build a SUCCESSFUL business even though you're giving away<br />
your best stuff for f'ree.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">Until then, keep Stomping!<br />
~Andy Jenkins<br />
</font></p>
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