Although there is no guarantee that block exemption will be outlawed, manufacturers are concerned that any change in the legislation may cut off their all-important channel to the customers, which is primarily through the dealer network.
“The dealer network is the manufacturers’ interface with the customer. If the legislation changes, it could become extremely difficult for manufacturers to keep that tie with the customer,” Alfredo Filippone of the Association of European Automotive Manufacturers (ACEA) explained.
Stefano Chmielewski, vicepresident of sales and marketing at Renault VI, confirmed that the portal, which is designed to build a direct relationship with customers by allowing them to configure their vehicle online, was set up in direct response to the expected end to block exemptions.
Aimed at people in the transport industry, the site allows customers to access an online version of Renault’s entire product range of 350 models, and 13,000 different configuration options, from which. they can configure a truck to their exact specifications.
Once the configuration is completed, an e-mail is sent directly to the nearest Renault dealer, who will make contact with…