Earlier this week, we ran a piece about how to use the human
tendency for "loss avoidance" to create compelling offers and
messages to your prospects.
We didn't post it to the blog at that time, but it's here now
if you missed it or want to make a comment.
Today's newsletter is kind of a continuation on that.
If you […]
I hope that headline didn't scare you too much. I was mostly just
trying to arrest your attention, but you DO actually stand to lose
out if you don't read this newsletter.
You will miss out on all the extra money your offers could be
bringing in if you learn to MASTER a little-understood
psychological phenomenon known as "loss aversion".
But […]
Hello again!
If you did your homework, you've opted in at Mark Joyner's site
to watch the 2 Joe Sugarman videos I told you about yesterday.
As promised, here's my little "cheat sheet" of notes that will
help you break down and study Joe's masterful presentation, and
hopefully use a couple of his tactics in your OWN marketing.
And don't forget […]
So last week, I wrote an article about persuasion and copywriting
that was very well received, judging from the comments left where
it's posted here on the StomperBlog.
In that article, I talked about the *devastating* One-Two Combo
of using EMOTION to sell your prospect on your offer, and using
LOGIC to provide justification for their emotional decision to buy
whatever […]
Today, I want to talk to you a little bit about copywriting - an often
overlooked and undervalued part of your internet marketing arsenal.
Primarily, I want to give you a quick and easy set of guidelines that
should help you construct your messages so they CONNECT with
the reader on a deeper level, and MOTIVATE them to […]