Want to learn how to create "Information Products" that literally SELL THEMSELVES?
Would you like to listen in on a free live interview between me and a guy who has built a $25 Million per year business selling Information Products online?
Eben Pagan, on stage at StomperNet LIVE
On Tuesday the 19th, at 3 PM Pacific / 6 PM EST I'm going to be hosting a live teleclass with Eben Pagan, the creator of the "GURU MasterMind" training program for authors, speakers, coaches and others who want to learn how to publish and make money with Information Products online.
Eben has spoken to our StomperNet Elite at our LIVE Events several times, and I've even had him do special presentations for StomperNet affiliates – the stuff he shares is THAT good.
In fact, you know that whole "give away something great for free and make a bunch of money" thing I've been talking about for weeks?
We call it "moving the free line" and I learned it from Eben. So there. 
On this teleclass, Eben is going to share:
- The 3 Information Product "Mega-Niches" that make money consistently – and will for years into the future
- How to name your product so that it literally "sells itself" – and hits the "hot button" of your customer with just the name alone
- How to create an opt-in page that converts visitors to subscribers at VERY high rates
- How to organize your ideas into a book or other product QUICKLY (this formula you're going to learn will make your information far more understandable to your customers – and more VALUABLE as well)
- How to write email newsletters and do email marketing… and get 50% or MORE of your newsletters written for free
…and much, much more.
You're going to be listening in on a live conversation with someone that runs a $25 Million per year "Guru" business – who successfully sells Information Products in several different niches (with some products selling for as much as $10,000).
This teleclass is STRICTLY limited – and will be on a "first come, first serve" basis.
If you want to sign up, just go here and register NOW
If you're ready to learn how to launch and grow your online "Guru" business, then join me for this live interview.
Register now, and I'll talk to you on the teleclass!
Until next time,
Keep Stomping!
~Andy Jenkins
This Video will keep you from wasting a TON of time.
Are you unknowingly setting a trap for yourself with accidental marketing mishaps?
Because before you decide to create and sell ANY kind of information product, it needs to pass these 3 tests:
1. Do the prospects in the niche your creating your product for have a Strong and Driving Emotional need?
Meaning, do they REALLY want a “thing” BADLY? Desire can come in many forms as well either FOR or Against something. One of my favorite lines from the TV show West Wing was from the character Toby who said “I hate those people with the heat of a Nova”… I think he was talking about some political party. Heh. (Cause we both know they all suck rocks. Anyway…)
Does your prospect have “Heat of a Nova” desire? Either for something or against something?
If they do, you’re on the right track.
2. Can you drill down into your niche to a fine, granular level?
- A LOT of people like golf. Golf is a pretty broad topic. But you can drill WAY down into it?
You could, for example gain a foot-hold (no pun intended… well…) in the golf industry just by talking about Orthopedic Golf Shoes.
You could gain traction in the golf market just by talking about the “X-Out” golf balls that you can by cheaper than the fancy golf balls. Like a type of Golf Ball is gonna help your score any. Whatever.
- A LOT of people like timepieces – you know, watches. Just for a moment, think about how many different styles and brands of watches you can see the next time you go to a public place.
The number is HUGE. And being a “Focused Expert” is always the easiest and fastest way to gain authority in a marketing-place vs. being a “Generalist”.
For example, StomperNet covers a wide range on Internet Marketing Skills, but we specialize in Traffic and Conversion – that’s’ what got us started and it’s how we market.
Drill Down friend.
3. Do they Value Advice?
Here’s a question:
Are you going to try to tell a transmission mechanic how to repair a torque converter or are you going to try to show a distance runner how to avoid shin splints?
The professional Transmission mechanic has already got a repair manual and a set of tools. What do they need you (or your information) for?
Having said that:
How many professional distance runners do you know?
See what I mean?
A Distance Runner, almost by definition, is an amateur. They do it for fun, for fitness, because they hate themselves (can you tell how much I enjoy running?)…
…and while there’s lots of tools (shoes) and accessories (clothes and distance measuring devices (aka –“pedometer” – See? I do the research so you don’t have to baby!)…
… there’s probably NOT a ton of practical advice about avoiding a specific injury for a specific body type for a specific age group for a specific…
That’s the definition of a prospect that values advice – they might feel almost alone and unique in their pursuits and desires.
And there’s a LOT of people that think their needs are unique. That’s a WIN!
Watch this comprehensive Video to drill down even further to make sure you’re not starting a wild goose chase after an Info Product that’s Dead On Arrival.
Keep on Stomping!
Andy Jenkins
P.S. The Prospect Incubation and Monetization Process technique I spoke about in my last newsletter is almost ready for release. Check the blog or your email for it soon – it’s going to redefine how your business markets. Seriously.
P.P.S. I’m just hanging out on Twitter most days. Come follow along!
Another tele-seminar? Two nights in a row? Yeah, but listen…
Yesterday, we told you about a tele-class held by Eben Pagan that featured
10 giants in the info-product marketing industry, including our own co-founder,
the ever-humble Brad Fallon.
We know a ton of you signed up – MANY more than were able to get in on
the call. We hope most of you were able to participate in that pretty epic
presentation.
However, if you DIDN'T but wish you HAD been able to attend, I have a
kind of "consolation" prize.
Two of them, actually.
First, Eben's getting back on the phones TONIGHT. There's not going to
be a huge stable of guys this time, only one. But it's Frank Kern.
That's TONIGHT: Wednesday Evening, May 28th at 6 PM Pacific / 9
PM Eastern – Frank Kern and Eben Pagan.
Not to toot the guy's horn, but Kern's good enough to get his own show.
You might remember him from his "Mass Control" launch earlier this year, and
he's even done some stuff for StomperNet back in the day.
Frank Knows Info Products. Period.
Eben Knows Info Products. Period.
Tonight, they're going to get together and talk some more about Eben's
"Guru Mastermind" course. Now, even though they're going to be talking
about Eben's product, just being on the line with these two guys while
they talk shop is WELL worth the price of admission.
Okay, admission is F-REE, but that's not the point.
The point is, if you LIKED last night's call, or if you MISSED last
night's call… don't repeat that mistake.
This is going to be more in-depth, more focused, and it's going to be an
intimate hour or so with some of the SMARTEST and most successful guys
that are doing this stuff today.
I stress "SMARTEST" so you know that these guys weren't just LUCKY.
They weren't just in the "right place" at the "right time" – they are REPEAT
successes when it comes to marketing and selling information.
Tonight, they talk to all of YOU about how THEY got so smart, and how you
can get some info-marketing brains yourself.
No trip to see the Wizard of Oz required…
So there's the Frank + Eben part – so where's the "Psychic" part?
If you've been a subscriber for a while, you may recall the last time we
talked to you about Eben and his Altitude course. For that launch, Eben
conducted a really cool online business survey and provided CUSTOM results
based on the user's answers.
They even moved the f'ree line even further by GIVING AWAY the software
used to create the quiz and reports.
We thought it was awesome.
As you may have already guessed, we based Stomper Site Seer on that
same model – quiz your users, find out where they're messing up, and
provide a solution.
There's no more powerful way to deliver engaging results and INSTANTLY
create rapport with your prospective audience.
Now for Site Seer, we GAVE AWAY our solutions… but YOU don't have to.
Trivia: Frank Kern re-named the software for them this time around – see,
I TOLD you all this would come together.
So, back to what I was saying – this software will allow you to QUIZ
your visitors BEFORE they opt in, then provide them with a
CUSTOM TAILORED response based on how they answered.
That's the "psychic" part - your follow-up report can essentially be a sales letter
that speaks SPECIFICALLY to ALL their problem points and helps you present
YOUR product or service as the PERFECT solution.
The software is F'REE and easy to use, and best of all: Eben's got a great
video explaining HOW it works. Once you download it, there's another great
techie video explaining how to actually USE it so you can start right away.
There you have it. A great one-two punch:
1. Go listen to Frank and Eben TONIGHT to get some killer insight
into the info marketing industry – whether you make your own products
or you're just starting out as an affiliate – there are probably no two
smarter guys ALIVE who can tell you how to REALLY make it happen.2. Go download the "Psychic Sales Letter" software and start
putting their Master Mind tactics to use TODAY. It costs you
NOTHING to get started and you should have no excuses left as to why
you can't try this stuff out starting NOW.
As always, we hope you're seeing some fantastic results with this stuff and we
hope you'll comment below to let us know what you think!
Talk again soon,
~Andy Jenkins
