Should Google's new "Caffeine" technology be keeping YOU up at night?
Hey Stompers,
As you may have heard, Google recently announced testing of a new, more powerful version of their search engine technology.
It's code-named "Caffeine" and you can read about from Google's own Dev Blog here.
Now, as business people who rely on SEO, any time Google gives us some insights into what they have planned for the future, we need to pay attention.
So what can we learn from what Google is telling us about the future of search? Here's a quote I think is particularly telling:
"It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions."
I think that one sentence tells us all we need to know about where we need to be moving, and here's how:
1. Size and Indexing Speed: This tells us that Google is going to be crawling more pages and indexing them FASTER. This continues Google's focus on fresh content – so many new pages are created every day, they can't keep up.
2. Accuracy: This indicates that the sites that will continue to "win" the search game are going to be the ones that can correctly match up the searcher's keywords with the content they were actually looking for. Google indicates that they're interested not only in what sites people click on, but what the searcher's behavior is once they arrive.
With that in mind, success will come from testing and adjusting your pages to better serve your visitors. It will no longer be enough to focus on the keywords alone, but on actually making your content relevant to what those searchers want.
One way to do this is through careful organization of your site structure, organizing information in ways that people will find useful, not just search spiders.
3. Comprehensiveness: To me, this indicates that Google will continue to heap love upon "authority" sites – ones that do a really good job of completely covering their selected niche.
In Google's never-ending quest for relevance, Google wants to see sites that can indicate a thorough and comprehensive resource for what people are searching for. This is why it's important to continue to build pages that rank for ALL your relevant keywords.
It's not just about the individual SERPS, but the "profile" that a comprehensive site creates. I can imagine that this focus could be partly to combat "SERP Spamming" tactics where results are flooded with multiple, largely identical copies of the same information spread across multiple Web 2.0 sites.
More and more, it's going to be important to create sites with larger and larger collections of content in order to really dominate the listings.
Once again, Google shows that they prefer larger, older sites that are packed with useful information.
So even though there's been a lot of buzz around this announcement and lots of speculation, I don't think you need to change too much if you're already doing your SEO the StomperNet way. What's working in Google now for us appears to be exactly what they want to encourage. In fact, they want MORE of it, FASTER.
So get started today, so by the time Caffeine comes out of BETA, you'll be so far ahead of your competition they may never be able to catch up.
Here's Hoping, and Keep Stomping!
Brad Fallon
CEO
StomperNet.com
Today, I have something else for you instead: another free SEO video – this time from Dan "Keyword Master" Thies.
Don't those SEO "wizards" seem to have a crystal ball peering into Google's inner workings? How do they know when Google starts dancing before anyone else can even hear the music yet?
Well Dan's going to tell you how you can get on Google's not-so-secret "Insider's List" so you get an email whenever they change the algorithm. It's really that simple. (Yes, really.)
"After more than 6 years… I have not met a site where I could not create ranking improvements from internal linking changes alone".
– Leslie Rohde, GoingNaturalSix Video #2 – "Referential Integrity Rocks!"
I've got a New SEO Video for you today – it's from Leslie Rohde. If you don't know who Leslie is, you can read more below the video, but I suggest you just get started watching now. It should play automatically.
Hey folks!
IMPORTANT: This post is all about answering a bunch of the questions that we've gotten about our last two videos. There is a LOT of serious MEAT in this post, so PLEASE be sure to read the LAST QUESTION. There's a rumor that's started up, and it's important that I squash that rumor right now.
Plus there's a bit of a hint of some VERY cool stuff that I'll be releasing very soon.
But first -
Wow! We've gotten an incredible response to the new Going Natural 2.0 video we released last week, and I want to thank everyone who sent comments and feedback. Based on some of that excellent feedback, I'm pleased to announce our second video in the Going Natural 2 series: "Destroying Duplicate Content".
Now, last time, I showed you how you can increase the number of listings you have in the SERPs. This time, we're changing gears and I'm going to show you how you can avoid being BANNED from the search engines.
I think this is some KILLER stuff. In fact, maybe we should rename the series to "Going Medieval"… 
Anyway, we hope you love it.
If you haven't already, you can see the video here.
If you've already watched the new video, we mention "SEO Stop Words" – We've provided a list of them below.
| an | click | go | links | most | other | two | what |
| and | com | has | me | msie | page | us | when |
| any | copy | have | ie | net | reserved | use | where |
| are | copyright | he | if | netscape | ring | view | which |
| as | copyrights | help | in | new | since | visitors | who |
| at | do | home | inc | no | site | was | why |
| be | edu | homepage | is | not | text | we | will |
| been | find | how | it | of | than | we've | with |
| best viewed with | htm | you | http | on | that | web | www |
Special thanks to Jerry West, StomperNet Faculty Member for providing the resource above. Please Copy and Paste for your own use.
In Future Going Natural 2.0 Videos, we’re going to show you:
- How to Get # 1 in Google
- How to Double Your Conversion on your Current Web Site
- How we used Video to Generate Almost $1,000,000 of additional Sales in eCommerce
- How to Unravel the Mysteries to MASSIVE TRAFFIC almost instantly using the cutting edge techniques in Social Media and Social Marketing
So, subscribe at the top left, and keep an eye on your inbox for upcoming videos and an AWESOME ANNOUNCEMENT we'll be making right before Christmas! Don't miss out on getting first notice on all these upcoming vids, and our special holiday gift for you!
AJ
I was looking at the blog comments when I came across this awesome report from a woman named Leigh.
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Hey Andy! I followed the instructions in your (very cool) video and AFTER 3 DAYS I checked today and there it is! I got my double listing in Google.
…or was it a rude awakening?
Maybe you should decide.
Last week a blogger had the nerve to call me out publically – I decided that maybe he was right (OUCH!).
Go watch this video and decide for yourself.
Then come back here. Take your best shot at me. Or maybe you want to tell me how great I am for giving you this killer content. 
I'll let you decide. The gauntlet has been dropped!
And best of all – there’s more video to come – so stay tuned.
