Want to learn how to create "Information Products" that literally SELL THEMSELVES?

Would you like to listen in on a free live interview between me and a guy who has built a $25 Million per year business selling Information Products online?

On Tuesday the 19th, at 3 PM Pacific / 6 PM EST I'm going to be hosting a live teleclass with Eben Pagan, the creator of the "GURU MasterMind" training program for authors, speakers, coaches and others who want to learn how to publish and make money with Information Products online.

Eben has spoken to our StomperNet Elite at our LIVE Events several times, and I've even had him do special presentations for StomperNet affiliates – the stuff he shares is THAT good.

In fact, you know that whole "give away something great for free and make a bunch of money" thing I've been talking about for weeks?

We call it "moving the free line" and I learned it from Eben.  So there.

On this teleclass, Eben is going to share:

• The 3 Information Product "Mega-Niches" that make money consistently – and will for years into the future
• How to name your product so that it literally "sells itself" – and hits the "hot button" of your customer with just the name alone
• How to create an opt-in page that converts visitors to subscribers at VERY high rates
• How to organize your ideas into a book or other product QUICKLY (this formula you're going to learn will make your information far more understandable to your customers – and more VALUABLE as well)
• How to write email newsletters and do email marketing… and get 50% or MORE of your newsletters written for free

…and much, much more.

You're going to be listening in on a live conversation with someone that runs a $25 Million per year "Guru" business – who successfully sells Information Products in several different niches (with some products selling for as much as $10,000).

This teleclass is STRICTLY limited – and will be on a "first come, first serve" basis.

If you want to sign up, just go here and register NOW

If you're ready to learn how to launch and grow your online "Guru" business, then join me for this live interview.

Register now, and I'll talk to you on the teleclass!

Until next time,
Keep Stomping!

~Andy Jenkins

Here’s the Step-By-Step Sales Conversion Process that I promised.   I decide to make a video so I could really drill down into exactly how I nearly TRIPLE conversions (Screen Shots Included).   It’s very visual, and each step is shown — along with real world examples and statistics.  It’s on the Blog – No Opt-In Required. Totally Free (AKA “In Da Klerwb”).  There’s also a BONUS Video that you can get (also no Opt-In) where I spill my guts.  The Topic is “How to turn a $1.00 transaction immediately into $48.00”.  Here’s what people are saying about JUST the Bonus Video…

This Video will keep you from wasting a TON of time.

Because before you decide to create and sell ANY kind of information product, it needs to pass these 3 tests:

1.    Do the prospects in the niche your creating your product for have a Strong and Driving Emotional need?

Meaning, do they REALLY want a “thing” BADLY?  Desire can come in many forms as well either FOR or Against something. One of my favorite lines from the TV show West Wing was from the character Toby who said “I hate those people with the heat of a Nova”…  I think he was talking about some political party.  Heh. (Cause we both know they all suck rocks.  Anyway…)

Does your prospect have “Heat of a Nova” desire?  Either for something or against something?

If they do, you’re on the right track.

2.    Can you drill down into your niche to a fine, granular level?

• A LOT of people like golf.  Golf is a pretty broad topic.  But you can drill WAY down into it?

You could, for example gain a foot-hold (no pun intended… well…) in the golf industry just by talking about Orthopedic Golf Shoes.

You could gain traction in the golf market just by talking about the “X-Out” golf balls that you can by cheaper than the fancy golf balls.  Like a type of Golf Ball is gonna help your score any.  Whatever.

• A LOT of people like timepieces – you know, watches.  Just for a moment, think about how many different styles and brands of watches you can see the next time you go to a public place.

The number is HUGE.  And being a “Focused Expert” is always the easiest and fastest way to gain authority in a marketing-place vs. being a “Generalist”.

For example, StomperNet covers a wide range on Internet Marketing Skills, but we specialize in Traffic and Conversion – that’s’ what got us started and it’s how we market.

Drill Down friend.

3.    Do they Value Advice?

Here’s a question:

Are you going to try to tell a transmission mechanic how to repair a torque converter or are you going to try to show a distance runner how to avoid shin splints?

The professional Transmission mechanic has already got a repair manual and a set of tools.  What do they need you (or your information) for?

Having said that:

How many professional distance runners do you know?

See what I mean?

A Distance Runner, almost by definition, is an amateur.  They do it for fun, for fitness, because they hate themselves (can you tell how much I enjoy running?)…

…and while there’s lots of tools (shoes) and accessories (clothes and distance measuring devices (aka –“pedometer” – See?  I do the research so you don’t have to baby!)…

… there’s probably NOT a ton of practical advice about avoiding a specific injury for a specific body type for a specific age group for a specific…

That’s the definition of a prospect that values advice – they might feel almost alone and unique in their pursuits and desires.

And there’s a LOT of people that think their needs are unique.  That’s a WIN!

Watch this comprehensive Video to drill down even further to make sure you’re not starting a wild goose chase after an Info Product that’s Dead On Arrival.

Keep on Stomping!

Andy Jenkins

P.S.  The Prospect Incubation and Monetization Process technique I spoke about in my last newsletter is almost ready for release.  Check the blog or your email for it soon – it’s going to redefine how your business markets.  Seriously.

P.P.S.  I’m just hanging out on Twitter most days.  Come follow along!

A Loss Leader is one of the more powerful brand building strategies that any business can employ.

And statistics, for what they're worth, usually bear out that you'll always earn more money per customer AND create a larger customer base if you're prepared to sell a product for no profit, or even a LOSS in order to create a relationship with a customer.

But it's Risky.

It's Risky for a few reasons:

1 – To sell at no profit or a loss means that you're sometimes selling low-value stuff.

Right? You've seen the Big Box Retailers offer crazy deals on low-end electronics in order to get people in the door. The problem is, the offer is usually "LOW END". And the customer experience that follows doesn't, shall we say, build the most loyalty.

2 – Also, it means that you MUST have a system to follow up with those new customers – meaning, you need to be ready to walk them up the "Ladder of Intimacy" to create future sales.

"Ladder of Intimacy?" Picture one of those A-Frame Ladders. You're on one side and your customer is on the other.

At first, you're far apart and low on the ladder – meaning, you've offered SOME value, and you've only asked for a LITTLE bit of a financial commitment for it.

The trick is getting them to climb that ladder. Each rung is a more expensive offer, but it also brings YOU closer to that customer because you're providing MORE value as you climb together.

Sexy, eh?

The problem there is, the first thing you're offering (because you need to keep it inexpensive for cash-flow reasons) is also probably of lower value to the customer.

There's the rub.

What if you could invert the ladder? What if you could deliver AMAZING value for a low price, and begin your relationship with your customer in a place where they are already confident that doing business with you will result in great things for them?

So, if you've ever asked why StomperNet makes free videos to promote its new products, the answer comes from customer comments like this:

"If this is what you are GIVING away, I can't imagine how good the stuff is that I get when I buy".

WIN. Profound WIN.

And it works, every time.

This Video is a text book example of how to structure an Inverted Ladder.

In one of my last newsletters, I de-constructed and reverse engineered Frank Kern's Mass Control Video – it was very well received for one very important reason:

"SHOWING" details, not "Telling" Details.

It's one thing to TELL YOU how to do something, it's another thing to SHOW YOU what it looks like, then talk about it why it works after.

This is the definition of Kinesthetic Learning. See it, Understand it, Do it. And it's why Medical Schools employ that kind of education – because it's CRITICAL when you're saving lives.

So, check out the video, and come back here to StomperBlog.com and tell me what kind of VALUE Propositions most appealed to you.

Thanks!

Andy Jenkins

P.S. Here's the Video Link again.

P.P.S. Next week, it's all about SEO here at StomperNet….

Advanced SEO, that is.

Stay tuned for a Video from SEO Expert Leslie Rohde. He's gonna tell you why LSI is lame.

Yes. Lame.

(I love causing trouble).

As you may know, we're LIVE in Atlanta with StomperNet's 7th Face-to-Face event, and we wanted to update you folks who couldn't be with us with a few photographs we've snapped here at the event so far!

The real benefit of our LIVE events is what you see right here.  Getting to sit down with us and talk about YOUR business and interact with the Faculty, Staff, AND your fellow Stompers.  None of us is as smart as all of us, and that's never more clear than when we get together.

We kicked off the event with a FULL Friday of FormulaFIVE business growth.  The day was dominated by super-consultant Paul Lemberg, creator of F5.  In addition to going deep into the time management power of FormulaFIVE's "Turbo Thruster" we also got to see Paul's secrets for nearly INSTANT and INFINITE product creation.  If you have more products to sell, you make more money.  Makes sense, right?

Andy Edmonds sometimes talks over people's heads, but that's just because he's so dang smart!  In additon to sharing his formidable SEO and usability skills with Stompers, he's also been showing off his new iPhone app "iBlipper" – (available soon!)

Here's another example of how a Stomper event breaks down the "wall" you might see at some other events – here's Dan Thies, right off the LIVE stage, interacting directly with members.  You can come to our events and ask us ANYTHING about your business.  And if you're not comfortable asking in a crowded hotel lobby, you should check out the Confidential Roundtable discussions.  I'd tell you what was discussed (but you might never see me again!)

Here, Don Crowther brings his social marketing expertise to the table and lays it out for our FormulaFIVE Day attendees – and not only did he deliver BRAND NEW content for our members, but he hung around afterwards to make sure everyone had every question answered.  It's not just about listening – everyone is here to LEARN and we make sure that happens.

Towards the end of a long and information-packed day, we like to unwind and network, and that's exactly what we do.  Here, you can see members and staff after hours.  Is Andy threatening this guy for wearing the same shirt to the party?  Probably not.  After such a long day, we'll let the fashion faux-pas slide.

Okay… maybe not!  Just when we thought we were done discussing fashion, this guy walks in.  No, not Faculty Sherman Hu.  The other guy – with the hat!  As a special bonus for demonstrating his understanding of "attention marketing", Andy gave this guy an hour of free consulting with the Stomper Faculty member of his choice.  It PAYS to come to LIVE events, in many more ways than the obvious one.

And that was our Friday.  Saturday would prove to be even MORE busy and literally busting at the seams for some sessions.  In fact, it was SO hectic, that I'm only just now getting to tell you about Friday, but we promise, check this space again very soon for another update from the floor of LIVE 7, including details and tidbits from our presenters, and of course, more photos!

If you want more up-to-the-minute updates, lots of buzz (and tweeting) over on Twitter!   (Speaking of Twitter, the next post will have some good stuff from Perry Belcher's presentation, so don't miss it!)

Also, don't forget to leave us a comment if you like the pictures.

Talk again very soon!

What is a "Gonzo Bonus?"

"Gonzo" means 'with reckless abandon' or 'extreme'.

It also describes the kind of writing that Hunter S. Thompson enjoyed ('Gonzo Journalism'), where the reporter made himself part of the story.

The bonuses that I'm offering for Frank Kern's Mass Control 2.0 product are definitely "Gonzo" because:

1. They are extreme.
2. I use Mass Control techniques (even before it was called 'Mass Control') and I'm a small part of 'the Mass Control story' – the part that has the $18,000,000 plot…

…making my endorsement of Mass Control 2.0 enthusiastic and easy.

So, if you decide to take my recommendation and become a Mass Control 2.0 member, I will add the following to your package:

2 Months FREE
Full StomperNet Elite Membership
(worth $1,594.00)

2 FREE Tickets to
ANY StomperNet LIVE Event
(worth $2,994.00)

Beta Tester Status for Don Crowther's
NEW SMARTS 2.0 Social Media Traffic Strategies
(This is FULL Access to SMARTS 2.0 that's in development)
(SMARTS 1.0 was $1497.00)

…And finally: You'll be entered into a random drawing to win…

A "Genuine" Frank Kern Surfboard!
(Restrictions Apply: Skills and Insurance Required.
Not responsible for: Shark Attacks, Bodily Injury (including decapitation),
Family & Friend Ridicule, Flip Flops, Hair Growth, or Loss of Productivity)

I was all set to call that a great bonus package when Frank emailed me and turned "Gonzo" into "Gratuitous"…

"Andy, I'm having a Mass Control 2.0 Live Event at the end of April – it's for any Mass Control 2.0 customer. It's a workshop, not a 'seminar' – so no pitching. It doesn't cost anything."

What that means is you'll get:

1. Frank teaching you Mass Control in person.

2. Frank tearing apart your websites, videos, and sales letters.

3. Frank showing you how to find hot markets.

4. Frank showing you how to get more people promoting your stuff.

5. Frank getting you fast-tracked to make more money immediately.

And because I'm "part of the story" along with a small handful of other people, here's what else I can stack on top of this for you:

An Invitation to a full day
Super-Secret Closed-Door Mastermind Session at MC 2.0 with some big-shot dudes - I'll be there to serve coffee

Seriously, this is a secret EXTRA DAY that the general public doesn't even know about. It's only available to my customers and a hand-full of others.

My Terms:

On the honor system, even if you return Mass Control 2.0 because it was somehow not right for you, I'll let you keep the following bonuses anyway:

1. 2 months Free StomperNet Elite Membership
2. 2 Free Tickets to Any StomperNet Live Event
3. Beta Tester Status to SMARTS

You MUST give Mass Control 2.0 an honest effort.  And I'm not going to award any of the bonuses until 45 days after you purchase because I'm not doing this to attract groupies or serial refunders.

This is for the 99% of the folks that are going to give Mass Control 2.0 an HONEST effort.

Fair?  Simple?  Alrighty then!

Mass Control "officially" turns on at 1pm Eastern US (that's 10am Pacific Time).

Here's the link that you use to get the Gonzo Bonuses that I'm offering:

StomperNet Gonzo Bonuses for Mass Control 2.0

See you at Mass Control Live in April!

Andy "Gonzo" Jenkins

P.S.  At the last Mass Control Live – I met Paul Lemberg…  Just saying…

 

More Shocking than The Nixon Tapes…
More Evil than The Screwtape Letters…
More Awkward than The NASA Love Triangle…
Makes Paris, Lohan, Gibson and Cruise look like Rank Amateurs…

Captured on Tape:
Situation: HOSTAGE! with FRANK KERN and ANDY JENKINS

Not since the heady days of Hugh Grant or Pee-Wee Herman has such an event sparked more controversy. Tearing at the very fabric of uncommon decency, this chilling expose reminds us all that…

…Success is like a booger.  You keep picking at it until you get it, and then wonder what to do with it.

Well friend – WONDER-NO-MORE!

Download this "revealing"… "conversation"… between Frank Kern and Andy Jenkins and "discover" how to:

• Get a 52% Opt-in rate on your Reverse Squeeze Pages.

• Generate 23,407 new subscribers with an 11-minute video.

• Double your email Open Rates without using sleaze.

• Disguise your content so that it actually SELLS something, and doesn't just educate.

• "Actually, I want to not only educate AND sell, I also want to use that SAME content to become an Authority and have instant Credibility (and while we're at it, I want it to TRIPLE my sales conversion)."

• "I just need a blueprint that I can use over and over again (so I can DO Stuff, not THINK about what I should be doing) that makes my customers excited about buying from me."

Download this podcast NOW!

…MORE NEWS…..MORE NEWS……MORE NEWS……

Mass Control 2, The StomperNet Accelerators,

And an 'annoying' truth.

Mass Control 2.0 SOLD OUT?!?!?!

By the time Mass Control 2.0 opens on Monday, February 16th at 1pm Eastern (10am Pacific), there's a chance it could be 90% sold-out!

Here's why: Frank has this slightly annoying habit of releasing his products early to his newsletter subscribers vs. the general public.  He creates these early notification lists and people sign up in hordes to be the first in line.

And he rewards that behavior by letting them in early! It's one reason why his stuff sells out so durn fast.

So, I'm getting you out in front of this by doing 2 things:

• Showing you where to get on his early notification list, and
• Announcing StomperNet's Mass Control 2.0 Accelerator Program.

For anyone who purchases Mass Control 2.0 via StomperNet's recommendation (and yes, in case you haven't noticed – I am a Fan-Boy of Frank), I'd like to help stack the success-deck in your favor by offering:

2 Months FREE of
Full StomperNet Elite Membership
(worth $1,594.00)

2 FREE Tickets to
ANY StomperNet LIVE Event
(worth $2,994.00)

An Invitation to a full day
SUPER SECRET Closed-Door Mastermind Session at MC 2.0
with some big-shot dudes (I'll be there to serve coffee)
(worth, like.. A LOT of $$$$)

Seriously, this is a secret EXTRA DAY that
the general public doesn't even know about.
It's only available to my customers and a hand-full of others.

Beta Tester Status for Don Crowther's
NEW SMARTS 2.0 Social Media Traffic Strategies
(This is FULL Access to SMARTS 2.0 that's in development)
(SMARTS 1.0 was $1497)

…and finally: You'll be entered into a random drawing to win…

A "Genuine" Frank Kern Surfboard!

(Restrictions Apply: Skills and Insurance Required. Not Responsible for: Shark Attacks, Bodily Injury (including decapitation), Family & Friend Ridicule, Flip Flops, Hair Growth, or Loss of Productivity)

To get on Frank's Early Notification List, Go Watch This Video and leave a 'real' email address (at least one that you'll get) to join his list.

While you're watching Frank's latest video, some dude named Tony Robbins says something cool about Frank.  Whatever.

Listen – YOU have a great weekend, and always remember the immortal words from Oscar Wilde:

"In all matters of opinion, our adversaries are Insane".

Andy

P.S. Here's that link to Frank's Video and Early Bird Notification List.

Having trouble with your sales copy?

Not selling as many products as you should be?

Attracting "unqualified traffic"?

Having Conversion Issues?

GOOD NEWS!

Tonight, listen in as Master Marketer Frank Kern and his host Andy Jenkins show you how to BANISH dull marketing and skyrocket your sales!

Learn how to:

GET ATTENTION!

Create EXCITEMENT!

Manufacture VALUE!

and EARN TRUST with your prospects:

Over 1,400 subscribers have registered for this Exclusive Teleseminar!

To lock in your spot on tonight's call (7pm Eastern), please fill out the form below to get the call-in information and register for this ground-breaking event.

If you are not currently a subscriber, you MUST confirm your email address. Otherwise, you'll receive the call information in your email shortly. Either way, please check your email.

See you Tonight!

Andy Jenkins

P.S.

P.P.S. Here's a Shout Out to FailBlog.com for their awesome contribution to my bizarre sense of humor. They ROCK! After you register for the call, visit www.FailBlog.org and give them a donation or something cool.

P.P.P.S. Yes, the Teleseminar with Frank Kern is REAL. Register for it using the form above.

P.P.P.P.S. (Last one, I promise!) Check out the last 2 popular posts about Frank. They're getting great feedback. "How to Create Lustful Buying Behavior" and "14 (Invisible) Marketing Techniques."

I was tempted to just send an email that said:

"Here's your 14 Invisible Marketing Techniques" and then leave the rest of the page blank.

Maybe on April 1st. Anyway…

REMINDER: I'm taking Frank Kern Hostage on Thursday at 7pm. I'm making him tell me everything I want to know.

You can listen in!

Sign up below to get the phone number:

If you are not currently a subscriber, you MUST confirm your email address. Otherwise, you'll receive the call information in your email shortly. Either way, please check your email.

14 Invisible Marketing Techniques that you ought to get good at so you can make money

In your sales messages, it's almost certain that you're forgetting a CRITICAL conversion element.

Here's what you're forgetting:

"Goal Manifestation"

Simply put, your sales message must help your buyer Visualize what their life would be like because they've purchased your product.

And I'm not just talking about Testimonials either.

Testimonials are "Attention Retainers". They are very good at what they do, but they're not essential for conversion.

"Goal Manifestation" is.

How is this different from a "Fantasy Result"? Simple. A Fantasy Result is about Circumstantial Use of a product.

Goal Manifestation is about BEING the person whose life has changed AFTER the use of the product.

Pretty straightforward, right? Well, here's the thing…

…You sort of need to make Goal Manifestation nearly invisible to your prospects.

So there's that.

I'm going to show you how it's done by way of example.

BUT FIRST

You're going to need to watch the first 6 minutes of Frank Kern's latest video here:

Frank's Invisible Marketing Video

Watch right up to the point he starts drawing on the whiteboard wall then come back here.

Okay – in the first 6 minutes and 40 seconds of that video, there were 14 nearly invisible "Goal Manifestation" moments.

Fourteen. Did you notice them all?

Here's a break down, in the order of their appearance:

Scene: Frank Driving in Car.

1 – IMPLIED WEALTH (DESIRE)

He's driving a Porsche Turbo. At first, this is very subtle. The only clue is the Porsche Logo on the steering wheel.

My perspective: I've always wanted a Porsche. Since I was 15. And when I became an Adult, I still wanted one. But I didn't want to PAY for something like that.

Frank did. He's manifested one of my long-time goals. I can live vicariously through his Porsche ownership.

2 – LOVES LIFE (DESIRE)

Play Time FIRST, Business Second. Frank says that before he reveals the secret of creating money, he wants to take YOU to one of his surf spots and check it out.

My perspective: In Franks First Video, I found out he was a surf maniac. By his own admission, he's a BAD surfer, but he's so crazy about it, he's got 30 surfboards. Meaning, he LOVES surfing. It's special to him.

And he's taking me along to see a place that represents a special part of his life.

I'm now part of the "Club".

3 – CAUTIOUS AND CONSERVATIVE (RELIEF)

The Porsche is going 19 miles an hour. And he mentions that this car has 480 horsepower.

My perspective: Frank is a safe driver. Despite the temptation to rip a hole in the fabric of space-time with that car's power, he's Driving Miss Daisy. He's in no rush, and he doesn't take chances. I want to learn from a happy go lucky guy who owns a Porsche and didn't have to take risks to get it.

4 – BALANCED PERSPECTIVE (RESPECT)

The Porsche has almost 1,900 miles on it. "I drive rarely"

My perspective: He doesn't have to drive very much because he works for himself. His lifestyle lets him only drive that car when he wants to, and it fact, he doesn't drive very much at all.

Also, even though I'm pretty sure that car is about $100k, to Frank, it's just a car. It would be cool to be ABLE to own a Porsche, but not really care so much about it that you MUST drive it every day.

5 – (Note: VERY SUBTLE)

You'll hear his cameraman mention that when Frank lets him drive the Porsche, his average speed is MUCH faster.

Two things here: First, the camera man's statement about his speed just solidifies Frank's position as a cautious driver.

And what you might be feeling here is that that "kid" is kinda irresponsible for treating Frank's expensive car like that.

So, I'm kinda thinking that this camera dude might be a little creepy. He makes me care about and respect Frank even more.

(Now, in the "CLIFF Scene", Frank pays this off like a true MASTER. Keep reading.)

Scene: Gate Entrance and walk towards Cliff:

6 – DEEP, EXCLUSIVE ROLODEX (DESIRE)

As Frank is walking towards the special surf spot entrance, he recalls a story about a time he came here with Jeff Walker.

My Perspective: I've heard of Jeff Walker. He's the Product Launch Formula guy. He's very private, and generally keeps to himself. But he chose to hang out with Frank, and Frank decided to take him to his special surf spot.

Have you ever heard this:

"Your income is the average of the 5 people you spend the most time with?"

Nice little exclusive club that Frank's got going, eh?

7 – UNDERSTATED NEEDS (RESPECT and DESIRE)

Frank mentions he had on "His Other pair of Jeans". He also mentions he only has 2 pair.

My perspective: He lives near the beach. He lives in Southern California. He surfs. Jeans must be his "Fancy Clothes". He must wear shorts to "work".

Who wants to wear shorts to work? Right, exactly.

PIVOT – So far, we know that Frank has a very nice car, is cautious, tolerant, and has very smart and successful friends like Jeff Walker. He gets to wear shorts to work, and puts his leisure activities before his business activities.

It's nice to be Frank. But now, it's time to humanize Frank because sometimes, having that kind of success can cause jealousy.

Notice what happens next:

8 – JUST A REGULAR GUY (Humanize)

The story of the split jeans. Frank rips his 2nd pair of jeans wide open on the way to his surf spot. He doesn't get upset. In fact, he's laughing about it when he shows you the actual split jeans (pretty funny trick with the elbow, eh?)

My perspective: Frank is not a magical being, free from the laws of physics. He's just a regular guy, and his jeans rip, too. What I like is that he can laugh about it, and he wants to make me laugh, so he does that funny like hairy elbow in the jeans gag.

I like this guy. He makes me laugh.

9 – SELF-AWARE & FUNNY (Humanize)

After detailing how Frank was walking around mooning a bunch of kids on the beach, he catches himself and says "As you can tell, our videos are chalked full of usable content, um that's something that you can use immediately to make more money".

My perspective: Thus far, I've really been enjoying what a "Day in the Life" of Frank is like. And now, I really appreciate that he's just called out his own awareness that it's time to pay attention to me, the viewer.

And he made me laugh when he did it.

There is NOTHING more endearing that self-effacing behavior. If you can make fun of yourself AND include other people in on the joke, you're creating an INSTANT BOND.

Scene: At the Cliff

10 – YES! HAVE FUN! (Humanize)

On the cliff, we learn that the wind is "not doing the surf any favors" but Frank also says, "This is still an awesome spot, we're out of the office, we're goofing off a little bit."

My perspective: Whew. Frank likes to goof off, too. That means, in order to be mega-successful, I don't have to work 24/7/365. It's OKAY for me to want some time for myself. I don't ALWAYS have to be in full-tilt work mode.

11 – PAY OFF from Earlier (MASSIVE Humanization)

Just as he's about to start spilling the beans about creating desire and trust for your prospects, Frank warns his camera man that he's about to step off the cliff.

My Perspective: First, the "tease" is brilliant. I'm ready to receive Franks information. He's about to tell me and… he stops to make sure that his camera man doesn't plummet to his death.

And, BTW, this is the same cameraman that I sorta thought was creepy because he abuses Frank's exotic sports car.

Not only do I forgive Frank for delaying again (he was saving an employee from harm), now I also feel kinda "little" for thinking anything bad about the camera dude. Because if he's worth Frank's time… he must be worth mine.

Scene: Back at the Secret Headquarters

12 – SOUGHT AFTER (DESIRE)

Back at Frank's beach front hideout, Tommy, who apparently is just a dude that Frank surfs with, has helped himself to a game of Asteroids on Frank's full sized arcade console.

My perspective: People think that Frank is so cool, that they just come by to hang out with him. Frank is so laid back that he leaves his door unlocked so his surf buddies can stop by and use his place.

13 – WORKS HARD (RESPECT)

As Frank walks into his "Office", the camera cuts away and shows that the sun is setting.

My perspective: Frank actually does work. And today, it looks like he's putting in some extra hours so he can teach me some marketing secrets.

Yes, he may be surrounded by distractions and toys, but he's clearly not lazy. He'll do what it takes to get the job done.

14 – LOVES FAMILY (MASSIVE RESPECT)

On Frank's Whiteboard (which is his entire wall – which is not only cool, it means he's serious about white boarding) is a giant doodle from his 2 daughters.

My perspective: His daughters are involved in every part of his life. They've come to his office and used his office space to play.

Being a family man usually means having and taking responsibility. That's a statement in and of itself. And it's a good reputation to have.

I know that the last newsletter said there would 12 invisible marketing tactics, but when I went back and reviewed my notes, I saw that there was actually 14. Hope you don't mind.

So, what can we take away for this?

First, keep in mind that this is all about Goal Manifestation. Frank has brilliantly engineered a series of very subtle messages that cause the viewers to bond to his lifestyle.

What he has achieved in his personal life is VERY appealing to most people.

• He has a measure of wealth, but he didn't have to say he does.
• He is conservative and cautious, but didn't make that statement – he SHOWED it.
• He balances work and play.
• He works on his own terms.
• He collaborates with other thought-leaders.
• He's doesn't consume money conspicuously. He's kind of "understated"
• He's a likeable, funny guy.
• He cares, even for riff-raff (BTW, I know his cameraman, Andrew – he's awesome)
• He enjoys the company of others and doesn't expect compensation for his openness.
• People want to hang out with him because he's just cool.
• He does actually work hard when he needs to.
• He loves his family and includes them in every part of his life.

In short, "Being Like Frank" would be a good goal to have. So, I think I'm going to listen to him when he teaches me how to make money. Because it seemed to work very well for him.

That is the essence of Goal Manifestation. Frank becomes the living example of my own goals.

Remember, the key is SHOWING, not Telling.

I hate to use the phrase "Live your Life Out Loud", but when you need to show your prospects, the very best evidence of success (by using ANY of the products you sell), is to show the life that has been affected.

Thanks for reading. This was a lot of fun for me. Reminds me of when I used to edit Feature Film trailers.

Andy

P.S. There's already 800 people registered for the Frank Kern Hostage Call.

Sign up below to get the phone number:

If you are not currently a subscriber, you MUST confirm your email address. Otherwise, you'll receive the call information in your email shortly.  Either way, please check your email.

BTW, someone asked me why they needed to "join another list again" to get on this call.

Just so you know, you're NOT joining a list. You're already a subscriber, so that would be pointless. But, we are using GoToWebinar for the Audio Only Teleseminar, and the phone number is sent along after you register.

So, don't freak out or anything – we don't do any hyper-list segmentation just because you registered. It's just the way GTW works.

I want to know how to do the following:

Get a 52% Opt-in rate on my Reverse Squeeze Pages.

Generate 23,407 new subscribers with an 11-minute video.

Double my email Open Rates without using sleaze.

Make SEVEN (That's 7) different offers on the same product to double my sales conversion.

Disguise my content so that it actually SELLS something, and doesn't just educate.

Actually, I want to not only educate AND sell, I also want to use that SAME content to become an Authority and have instant Credibility (and while we're at it, I want it to TRIPLE my sales conversion)

I just need a blueprint that I can use over and over again (so I can DO Stuff, not THINK about what I should be doing) that makes my customers excited about buying from me.

(Pause)

Well gee.  Not asking much am I?  Heh. Actually, I am.  But I'm gonna get that stuff.

Here's how:

WHEN: Thursday, February 12th at 7pm

WHAT: I've taken Frank Kern hostage and will force him to show me how he does it.

WHY: Because he's mastered all of the things on my above wish list.

HOW: I'm bigger than he is.

WHERE: On the phone.  You can listen in.  For free.

**NO PITCHING** I want to learn how to "Get Money" from Frank, not be sold to.

Be my guest on that call.  Sign up below to get the phone number:

You MUST confirm your email address after you submit. Check your email for instructions.

Fair Warning: Frank is a friend.

I 'get' his character. I am personally amused by his antics.

You may not be.

After you get the phone number for the hostage call, you should probably sample a small dose of "The Frank" to make sure you're going to be okay with his brand of education.

Preview this Video

I want to know what you think of Franks Video, so tell me about it with a comment below.

See you on the call!

Andy Jenkins

P.S.  The first 6 minutes of Franks Video is NOT a set of Random scenes.  It's highly engineered marketing.

Right up to the point that he starts drawing on the whiteboard, there are 12 separate "invisible" marketing techniques that he uses.  I've never seen anyone pull them off so well.  Check it out here.