Understand the when and why of change
Basic site administration, such as updating phone numbers and contacts or posting press releases, requires little or no strategic consideration, but almost every other site change calls for evaluating why you need the change and then mapping it back to original business goals. The beginning of any solid e-business initiative is rooted in a marriage of business goals and user needs, and any change must meet those same criteria.
Answering the question of why any change is necessary demands an understanding of user behavior, new corporate priorities, and/or how current business initiatives can be better served, and how they relate to overall objectives.
RECOMMENDATION: Here’s a simple method for evaluating change requests. If you can’t identify whom the audience is that will benefit/use the changed information, how it will benefit them, and how it will relate to other information on the site, then don’t make the change.
Consider the platinum partner program example. Marketing and sales want to use the program as a way to reward the most productive channel partners…