Posts Tagged ‘leveraging marketing dollars’

How Non-Profits Successfully Leverage The Web

Tuesday, August 11th, 2015

hnpsltwMarketing is not only about raising money. Savvy marketing influences people to come alongside you and help you do things they may never do on their own. An intelligent Web site content strategy provides you with the foundation to attract visitors, keeps them interested in your mission or cause, and encourages them to keep coming back for more. And yes… you can and will raise funds in the process, says the experts at  a business opportunity search engine for entrepreneurs.

When people read an article or story on your Web site, for example, do you know precisely what you want them to do? Give you money, provide feedback, volunteer, be entertained, be informed, request more information? Whatever response you seek, you must first have settled on a clearly articulated content strategy. Here’s what we know for sure: the more options you give your visitors to become involved with your organization, the more relevant your Web site will become in their lives. The next most important thing we know: if you begin and sustain the conversation on issues your visitors want to discuss, you will come closer to finding advocates for your mission than if you simply talked endlessly about what is important to you. What are we saying? Simply this: encourage your visitors to help you shape your content. That may seem like a risky endeavor. In the end, however, the facts prove it is not.